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All Journal Jurnal Teknosains Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ketahanan Nasional Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Sinergitas PkM & CSR Jurnal Pariwisata Terapan Altasia : Jurnal Pariwisata Indonesia Yumary: Jurnal Pengabdian kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR Formosa Journal of Multidisciplinary Research (FJMR) International Journal of Architecture and Urbanism Jurnal Pemberdayaan Umat Jurnal Kawistara Khasanah Ilmu - Jurnal Pariwisata Dan Budaya
Muhamad
Sekolah Pascasarjana Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Inisiasi Strategi City Branding Kota Kediri Melalui “Heritage And Cultural Creatif City Tourism” Muhamad Muhamad; Chevy Ning Suyudi; Endah Nurhaweny Kardiyati
Altasia Jurnal Pariwisata Indonesia Vol. 8 No. 1 (2026): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v8i1.11355

Abstract

Penelitian ini bertujuan merumuskan inisiasi strategi city branding Kota Kediri berbasis heritage and cultural creative city tourism sebagai fondasi pembentukan identitas pariwisata perkotaan yang terintegrasi, berdaya saing, dan berkelanjutan.  Terdapat gap dan permasalahan kesenjangan infrastruktur dan kebutuhan wisata idealnya infrastruktur wisata berupa akses transportasi, fasilitas publik, papan informasi dan potensi lokal seharusnya mendukung pengalaman heritage & cultural tourism. Kenyataannya beberapa titik wisata heritage dan budaya kreatif dalam mendukung wisata perkotaan masih minim fasilitas pendukung, signage tidak terpadu, dan integrasi transportasi wisata belum maksimal. Tujuan utama dari artikel ini membangun strategi branding identitas Kota Kediri dengan mengangkat potensi utama yakni "Heritage and Cultural Creative Tourism", yang merepresentasikan Kediri sebagai kota bersejarah sekaligus kota ekonomi kreatif, sebagai upaya pemahaman strategi city branding. Metode kajian  ini  menggunakan  pendekatan studi yang mengadopsi pendekatan dari teori perkotaan dan pariwisata secara deskriptif. Hasil analisis  menunjukkan bahwa proses pembentukan identitas merek pariwisata tersebut melibatkan dua aspek: elemen visual, naratif, dan pengalaman yang membentuk persepsi yaitu keberadaan: edges, districts, nodes, landmarks,  dan pariwisata perkotaan  sebagai city branding Perumusan brand roadmap atau peta jalan pengembangan merek kota. Meskipun waktu yang terbatas  penelitian yang akan datang diharapakan kelima komponen ini menjadi landasan dalam proses membangun citra dan identitas pariwisata perkotaan  Kota Kediri.
Base Site Approach on Urban Tourist Movement in Quality and Sustainable Tourism Destinations Muhamad Muhamad; Endah Nurhawaeny Kardiyati; AB Ahmad; Nur Imam Khabibi
International Journal of Architecture and Urbanism Vol. 10 No. 1 (2026): International Journal of Architecture and Urbanism
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijau.v10i1.24953

Abstract

This study aims to examine the pattern of tourist movement with the Base Site approach on urban tourist attractions in the urban center of Yogyakarta city and explore tourist motivations and characteristics of tourist destinations. Method of analysis used in this study is quantitative descriptive. The results showed that the pattern of tourist movement in urban tourist attractions in the center of Yogyakarta formed a tourist travel route with a single point, base site, stopover pattern. The results showed that according to the route and movement of tourists, they visited a maximum of 2 tourist destinations while traveling. The movement and travel routes of tourists are based on tourist motivation and conditions of tourist attractions visited, such as the location of adjacent tourist attractions, length of travel, road network conditions, and availability of public transportation modes. The conclusion is that the movement and routes of tourists visited in the core area of Yogyakarta city are based on the proximity of the distance and the types of tourist attractions on the visual linkage.
Co-Authors AB Ahmad Anak Agung Istri Andayani Aneke Rahmawati Azmy Hanif Chevy Ning Suyudi Dicky Sopjan Dicky Sopjan Dicky Sopjan Dicky Sopjan Dina Ruslanjari Edhi Martono Endah Nurhawaeny Kardiati Endah Nurhawaeny Kardiyati Endah Nurhawaeny Kardiyati Endah Nurhaweny Kardiyati Eni Harmayani Hani Perwitasari, Hani Mardiyanto Adjie Moralina Aweda Naresworo Nur Imam Khabibi Nurul Chamidah Nurul Chamidah Siti Nurul Rofiqo Irwan Slamet Widiyanto Sri Rahayu Budiani Syamsul Maarif Tri Kuntoro Priyambodo Tuwuh Adhistyo Widyarini Sistarukmi Ira