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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Managament Insight: Jurnal Ilmiah Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application AFEBI Management and Business Review OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Creative Research Management Journal JMK Jurnal Manajemen dan Kewirausahaan Jurnal Fokus Manajemen Bisnis Indonesian Journal of Multidisciplinary Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pada Masyarakat The Manager Reveiew Strata Business Review Student Journal of Business and Management (SJBM) Management Analysis Journal
Rina Suthia Hayu
University Of Bengkulu
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Spiritual Leadership, Internal Marketing, and Organizational Citizenship Behavior: A Conceptual Review for Islamic Educational Institutions Sutanpri, Sutanpri; Abdillah, Willy; Salim, Muhartini; Hayu, Rina Suthia
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.415

Abstract

This conceptual study explores the interrelationships among spiritual leadership, internal marketing, and organizational citizenship behavior (OCB) within Islamic educational institutions. Utilizing a narrative literature review of 32 peer-reviewed publications spanning 2000–2024, the paper synthesizes theoretical and empirical insights to clarify how spiritually grounded leadership practices shape employees’ attitudinal and behavioral outcomes. The review identifies spiritual leadership as a values-based framework that promotes meaning, purpose, and ethical direction in organizational settings, yet prior studies reveal inconsistencies regarding its direct influence on OCB, indicating the potential role of mediating variables. Internal marketing is proposed as a strategic mechanism that aligns institutional values with employee experience, strengthens motivation, and enhances prosocial behaviors such as OCB. Drawing on Social Exchange Theory and the Stimulus–Organism–Response (SOR) model, this paper introduces a conceptual framework positioning internal marketing as a mediator between spiritual leadership and OCB, thereby addressing a significant gap in the literature. The proposed model offers practical implications for leaders seeking to cultivate spiritually grounded, value-driven, and performance-oriented cultures in Islamic educational environments while providing a foundation for future empirical validation.
Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak Salim, Muhartini; Oktaviany, Putri; Hayu, Rina Suthia
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.1

Abstract

E-commerce has swipe the new culture of marketing way in Indonesia. During the Covid-19 pandemic the intensity of the uses of marketplace canal is increasing dramatically. This research aims to know the effect of Website Quality, Electronic Word-of-Mouth and Sales Promotion on Impulsive Buying behaviors of Shopee consumers during the Covid-19 pandemic outbreak in Indonesia. The type of research used in this research was quantitative research. Data was collected through the online questionnaire. By surveying 445 respondents that had done online shopping on Shopee e-commerce during the Covid-19 pandemic this study adopt non-probability sampling technique was used in this research with purposive sampling as a sampling method. Multiple Linear Regression with SPSS 21.0 For Windows was conducted to analyze the data collected from the online questionnaire. The findings revealed that Website Quality, Electronic Word-of-Mouth and Sales Promotion of Shopee significantly and positively affect public's Impulsive Buying in e-commerce Shopee during the Covid-19 Pandemic partially or simultaneously.  
Influence of Trust, Risk Perception, and E-Service Quality on E-Commerce Consumer Purchase Intentions in Indonesia Agustintia, Dwinda; Hayu, Rina Suthia; Putri, Seprianti Eka
The Manager Review Vol. 8 No. 1 (2026)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v8i1.25832

Abstract

The purpose of this study is to find out empirically the effect of trust, perceived risk and e-service quality on intention to purchase of online shop’s customers in Indonesia. This research is a type of descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. Respondents of this study were online consumers in Indonesia which were taken by accidental sampling technique as many as 333 peoples. The data analysis method used descriptive analysis and partial least square (PLS) analysis. Based on field research, the results obtained are: (1) Trust has a positive and significant effect on intention to purchase of online shop consumer; (2) Perceived risk has a positive and significant effect on intention to purchase of online shop consumer; and (3) E-service quality has a positive and significant effect on intention to purchase of online shop consumer. The implications of the research are the importance of trust aspects, risk perception and quality of electronic services to online transactions. It is expected that e-commerce vendors can provide a comprehensive guarantee that sellers who join their vendors can be trusted, transactions made safe and comfortable and services provided quality.
Do Emotions Matter? Positive Emotions as a Mediator Between Gamification, Discounts, and Impulse Buying Among Gen Z Ratuliu, Tara; Hayu, Rina Suthia
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13182

Abstract

Purpose: This study examines the influence of gamification and price discounts on impulse purchases among Generation Z, with positive emotions as a mediating variable.Method: A quantitative approach was employed, using primary data collected through an online questionnaire distributed via social media. The sample consists of 258 Gen Z Shopee users across Indonesia. Data were analyzed using SEM-PLS with SmartPLS version 4.0.Result: Gamification significantly influences both positive emotions and impulse buying behavior. Price discounts significantly affect positive emotions but not impulse buying directly. Positive emotions have a significant impact on impulse buying and mediate the relationship between price discounts and impulse purchases. However, they do not mediate the effect of gamification on impulse buying.Practical Implications for Economic Growth and Development: The study highlights how gamification and discount strategies that evoke positive emotions can increase impulse purchases among Gen Z in e-commerce. This can enhance transaction volumes and contribute to digital economic growth. The findings offer practical insights for e-commerce businesses seeking to influence consumer behavior.Originality/Value: This study contributes original insights by identifying positive emotions as a key mediator in the relationship between gamification, discounts, and impulse buying in Gen Z. It uncovers how gamified elements—such as challenges and rewards—stimulate emotional responses that lead to impulsive purchasing, enriching the digital marketing literature within emotion-driven e-commerce contexts.
Co-Authors Agustintia, Dwinda Aini Nurul Alwafi, Raden Muhammad Fadhil Andila, Nomy Ardiansyah, Yogi Effed Darta Hadi Elfi Yuliza Eva Sofiana Fadilla Riska Rahayu Fahrudin JS Pareke Irfan Alfandi Kamaludin , Kamaludin Lubis, Riska Azzura Marhaeni, Trecya Diyah Citra Muhammad Ikhsan Muhartini Salim Muhartini Salim Muhartini Salim Oktaviany, Putri Pratama, Bayu Abdi Putri Oktaviany Qonitah, Yona Rania Ratuliu, Tara Risdianto Risdianto, Risdianto seprianti eka putri Setiawan, Redo Sipriyadi Siti Yuningsih Sutanpri, Sutanpri Wibowo, Risky Hadi Willy Abdillah Wiranda, Aditya Wulandari, Gustina Dwi Yolanda Mayang Sari