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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Managament Insight: Jurnal Ilmiah Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application AFEBI Management and Business Review OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Creative Research Management Journal JMK Jurnal Manajemen dan Kewirausahaan Jurnal Fokus Manajemen Bisnis Indonesian Journal of Multidisciplinary Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pada Masyarakat The Manager Reveiew INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Strata Business Review Student Journal of Business and Management (SJBM) Management Analysis Journal
Rina Suthia Hayu
University Of Bengkulu
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Public Perception of Polda Bengkulu in Handling Covid-19 Pandemic Risdianto, Risdianto; Hayu, Rina Suthia; Abdillah, Willy
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 11 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i11.632

Abstract

The research aims to know the role of the Bengkulu Regional Police the Stigma of the Bengkulu Province Community towards the Police, especially the Bengkulu Regional Police, the right role to change the Bengkulu Province Community Stigma through the role of the Bengkulu Regional Police Biddokes, and the ability of the Bengkulu Police Health Workers in becoming Soft Weapons for the Police Institution as well as know the right model to change the Stigma of the Bengkulu Province Community towards the National Police, especially the Bengkulu Regional Police in handling the Covid 19 Pandemic. The research design used was descriptive and qualitative. A sample of 90 people was taken by accidental sampling. Data analysis was carried out descriptively and qualitatively. The results showed: The role of the Bengkulu Regional Police in handling the Covid 19 Pandemic was in the very good category, The stigma of the Bengkulu Province Community towards the Police is in a good category, The right role to change the Stigma of the Bengkulu Province Community through the role of the Bengkulu Regional Police Biddokes is in a good category,  Ability Bengkulu Police Health Workers in becoming Soft Weapons for Police Institutions in the very good category because the Bengkulu Police Health Workers have devoted and dedicated all their capabilities to serve the community, and The right model to change the Stigma of the Bengkulu Province Society towards Polri is through the framing method to package more interesting messages or information for the community.
THE STRATEGY TO IMPROVE CLEAN WATER SERVICES IN BENGKULU PROVINCE Siti Yuningsih; Kamaludin , Kamaludin; Muhartini Salim; Rina Suthia Hayu
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on the conditions of the three PDAM offices in Bengkulu Province, it shows that the availability of clean water in Bengkulu Province is as follows: 1) the quality of clean water is still low and the suitability of clean water sources does not meet quality standards; 2) the needs of water are increasing (quantity); 3) the need for clean water continues to increase over time (continuity); 4) clean water management is not optimal (affordability) based on the Performance Evaluation by BPKP on PDAM Bengkulu Province in 2019. This type of research is a descriptive with qualitative approach and this research is located in three location namely Central Bengkulu Regency, North Bengkulu Regency and Bengkulu City. The number of specimens in this research was 400 PDAM consumers. Based on the results of the SWOT analysis of improving service quality, it was found that EFAS and IFAS were in quadrant II (0.126; -0.245) with a diversification strategy. This result focuses on the 4 Ks (quantity, quality, continuity and affordability) according to J. Nijman (1997) and Barata (2003). Therefore, the regional drinking water company owned by the regional government of Bengkulu Province has improved the quality of clean water services which will have an impact on community welfare and independence in receiving public services in the clean water sector. The strategy to improve clean water services in Bengkulu province requires management based on customer satisfaction, clean water availability, quality, quantity and continuity based on regulations and business plans of companies that manage clean water owned by each PDAM office. Clean water services and management will also provide basic services for community needs, increasing profits, and retribution to regional income (PAD). Keywords: Strategy, Service Quality, PDAM, SWOT.
Spiritual Leadership, Internal Marketing, and Organizational Citizenship Behavior: A Conceptual Review for Islamic Educational Institutions Sutanpri, Sutanpri; Abdillah, Willy; Salim, Muhartini; Hayu, Rina Suthia
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.415

Abstract

This conceptual study explores the interrelationships among spiritual leadership, internal marketing, and organizational citizenship behavior (OCB) within Islamic educational institutions. Utilizing a narrative literature review of 32 peer-reviewed publications spanning 2000–2024, the paper synthesizes theoretical and empirical insights to clarify how spiritually grounded leadership practices shape employees’ attitudinal and behavioral outcomes. The review identifies spiritual leadership as a values-based framework that promotes meaning, purpose, and ethical direction in organizational settings, yet prior studies reveal inconsistencies regarding its direct influence on OCB, indicating the potential role of mediating variables. Internal marketing is proposed as a strategic mechanism that aligns institutional values with employee experience, strengthens motivation, and enhances prosocial behaviors such as OCB. Drawing on Social Exchange Theory and the Stimulus–Organism–Response (SOR) model, this paper introduces a conceptual framework positioning internal marketing as a mediator between spiritual leadership and OCB, thereby addressing a significant gap in the literature. The proposed model offers practical implications for leaders seeking to cultivate spiritually grounded, value-driven, and performance-oriented cultures in Islamic educational environments while providing a foundation for future empirical validation.
Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak Salim, Muhartini; Oktaviany, Putri; Hayu, Rina Suthia
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.1

Abstract

E-commerce has swipe the new culture of marketing way in Indonesia. During the Covid-19 pandemic the intensity of the uses of marketplace canal is increasing dramatically. This research aims to know the effect of Website Quality, Electronic Word-of-Mouth and Sales Promotion on Impulsive Buying behaviors of Shopee consumers during the Covid-19 pandemic outbreak in Indonesia. The type of research used in this research was quantitative research. Data was collected through the online questionnaire. By surveying 445 respondents that had done online shopping on Shopee e-commerce during the Covid-19 pandemic this study adopt non-probability sampling technique was used in this research with purposive sampling as a sampling method. Multiple Linear Regression with SPSS 21.0 For Windows was conducted to analyze the data collected from the online questionnaire. The findings revealed that Website Quality, Electronic Word-of-Mouth and Sales Promotion of Shopee significantly and positively affect public's Impulsive Buying in e-commerce Shopee during the Covid-19 Pandemic partially or simultaneously.  
Co-Authors Aini Nurul Alwafi, Raden Muhammad Fadhil Andila, Nomy Ardiansyah, Yogi Effed Darta Hadi Elfi Yuliza Eva Sofiana Fadilla Riska Rahayu Fahrudin JS Pareke Irfan Alfandi Kamaludin , Kamaludin Lubis, Riska Azzura Marhaeni, Trecya Diyah Citra Muhammad Ikhsan Muhartini Salim Muhartini Salim Muhartini Salim Oktaviany, Putri Pratama, Bayu Abdi Putri Oktaviany Qonitah, Yona Rania Ratuliu, Tara Risdianto Risdianto, Risdianto Setiawan, Redo Sipriyadi Siti Yuningsih Sutanpri, Sutanpri Wibowo, Risky Hadi Willy Abdillah Wiranda, Aditya Wulandari, Gustina Dwi Yolanda Mayang Sari