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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Managament Insight: Jurnal Ilmiah Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application AFEBI Management and Business Review OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Creative Research Management Journal JMK Jurnal Manajemen dan Kewirausahaan Indonesian Journal of Multidisciplinary Science Journal of Community Service Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pada Masyarakat The Manager Reveiew Strata Business Review Student Journal of Business and Management (SJBM) Management Analysis Journal
Rina Suthia Hayu
University Of Bengkulu
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Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak Salim, Muhartini; Oktaviany, Putri; Hayu, Rina Suthia
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.1

Abstract

E-commerce has swipe the new culture of marketing way in Indonesia. During the Covid-19 pandemic the intensity of the uses of marketplace canal is increasing dramatically. This research aims to know the effect of Website Quality, Electronic Word-of-Mouth and Sales Promotion on Impulsive Buying behaviors of Shopee consumers during the Covid-19 pandemic outbreak in Indonesia. The type of research used in this research was quantitative research. Data was collected through the online questionnaire. By surveying 445 respondents that had done online shopping on Shopee e-commerce during the Covid-19 pandemic this study adopt non-probability sampling technique was used in this research with purposive sampling as a sampling method. Multiple Linear Regression with SPSS 21.0 For Windows was conducted to analyze the data collected from the online questionnaire. The findings revealed that Website Quality, Electronic Word-of-Mouth and Sales Promotion of Shopee significantly and positively affect public's Impulsive Buying in e-commerce Shopee during the Covid-19 Pandemic partially or simultaneously.  
Influence of Trust, Risk Perception, and E-Service Quality on E-Commerce Consumer Purchase Intentions in Indonesia Agustintia, Dwinda; Hayu, Rina Suthia; Putri, Seprianti Eka
The Manager Review Vol. 8 No. 1 (2026)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v8i1.25832

Abstract

The purpose of this study is to find out empirically the effect of trust, perceived risk and e-service quality on intention to purchase of online shop’s customers in Indonesia. This research is a type of descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. Respondents of this study were online consumers in Indonesia which were taken by accidental sampling technique as many as 333 peoples. The data analysis method used descriptive analysis and partial least square (PLS) analysis. Based on field research, the results obtained are: (1) Trust has a positive and significant effect on intention to purchase of online shop consumer; (2) Perceived risk has a positive and significant effect on intention to purchase of online shop consumer; and (3) E-service quality has a positive and significant effect on intention to purchase of online shop consumer. The implications of the research are the importance of trust aspects, risk perception and quality of electronic services to online transactions. It is expected that e-commerce vendors can provide a comprehensive guarantee that sellers who join their vendors can be trusted, transactions made safe and comfortable and services provided quality.
PENINGKATAN SDM KOPERASI MERAH PUTIH UNTUK MENINGKATKAN KEUNGGULAN STRATEGIK DALAM MENGHADAPI PERSAINGAN Muhartini Salim; Rina Suthia Hayu; Istiqomah Nurfitri; M. Bima Eka Putra; Sukarti Dapati
Journal of Community Service Vol 8 No 1 (2026): JCS, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v8i1.416

Abstract

Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kompetensi Sumber Daya Manusia (SDM) Koperasi Merah Putih Kota Bengkulu dalam rangka memperkuat keunggulan strategik dan daya saing koperasi di tengah dinamika persaingan usaha dan transformasi digital. Koperasi Merah Putih merupakan program nasional percepatan pembentukan koperasi desa/kelurahan yang dirancang sebagai pusat kegiatan ekonomi masyarakat berbasis gotong royong dan ekonomi kerakyatan. Namun, dalam implementasinya, koperasi menghadapi berbagai tantangan, terutama pada aspek kapasitas manajerial, kepemimpinan strategik, inovasi layanan, tata kelola profesional, dan adaptasi terhadap perubahan lingkungan bisnis. Permasalahan utama yang diidentifikasi adalah terbatasnya pemahaman dan kompetensi SDM koperasi dalam perspektif manajemen strategik, belum optimalnya perencanaan dan implementasi strategi bersaing, serta kurangnya pendampingan berkelanjutan dalam penguatan kelembagaan. Untuk menjawab permasalahan tersebut, kegiatan ini dilaksanakan melalui tiga pendekatan utama, yaitu: (1) sosialisasi dan Focus Group Discussion (FGD) mengenai pentingnya manajemen strategik dalam pengelolaan koperasi; (2) pelatihan manajemen strategik dan capacity building berbasis kebutuhan koperasi; serta (3) pendampingan praktis melalui coaching dan mentoring dalam penyusunan serta implementasi strategi koperasi. Luaran kegiatan meliputi terselenggaranya pelatihan dan pendampingan terjadwal, peningkatan pemahaman strategik peserta, tersusunnya rekomendasi strategi koperasi, serta meningkatnya kapasitas tata kelola yang profesional, adaptif, dan berdaya saing. Melalui pendekatan berbasis manajemen strategik, program ini diharapkan mampu mendorong Koperasi Merah Putih Kota Bengkulu menjadi lembaga ekonomi komunitas yang unggul, berkelanjutan, dan mampu memberikan nilai tambah bagi anggota serta masyarakat.
Co-Authors Agustintia, Dwinda Aini Nurul Alwafi, Raden Muhammad Fadhil Andila, Nomy Ardiansyah, Yogi Elfi Yuliza Eva Sofiana Fadilla Riska Rahayu Fahrudin JS Pareke Hadi, Effed Darta Irfan Alfandi Istiqomah Nurfitri Kamaludin , Kamaludin Lubis, Riska Azzura M. Bima Eka Putra Marhaeni, Trecya Diyah Citra Muhammad Ikhsan Muhartini Salim Muhartini Salim Muhartini Salim Oktaviany, Putri Pratama, Bayu Abdi Putri Oktaviany Risdianto Risdianto, Risdianto seprianti eka putri Setiawan, Redo Sipriyadi Siti Yuningsih Sukarti Dapati Sutanpri, Sutanpri Wibowo, Risky Hadi Willy Abdillah Wiranda, Aditya Wulandari, Gustina Dwi Yolanda Mayang Sari