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All Journal Kinesik Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Expose: Jurnal Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience DIALEKTIKA Widya Komunika: Jurnal Komunikasi Pendidikan Abdimasku : Jurnal Pengabdian Masyarakat DEDIKASI PKM PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Kawistara
Heni Indrayani
Ilmu Komunikasi Universitas Dian Nuswantoro Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : Kinesik

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STRATEGI PR INDONESIA DALAM MEMBANGUN CORPORATE REPUTATION MELALUI EVENT JAMBORE PR INDONESIA (JAMPIRO) Heni Indrayani; Aldilla Evriyana
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.151

Abstract

In establishing an excellent corporation's reputation, PR Indonesia, an Indonesian public relations magazine company, holds an award event every year, the Jambore PR Indonesia. This jamboree event is for all Indonesian public relations figures, both public relations who work for the government and private companies. However, during Covid-19, this event's euphoria could not be felt entirely even though PR Indonesia had tried to establish its reputation by innovating the event virtually online. Therefore, this study aimed to explore PR Indonesia's strategy in establishing corporate reputation from a virtual event, Jambore PR Indonesia (JAMPIRO), by using corporate reputation theory, event theory, and virtual event. The qualitative method was applied to this research. Interpretative research paradigm and cases study approach were also used. The data collections were obtained by using observation, interview and documentation. The research results showed that PR Indonesia had several strategies to build corporate reputation. They conducted city tours, researched public relations’ issues, and discussed with public relations specialists to find new ideas and used PR's Icon as brand reputation. Those corporate reputation strategies created the JAMPIRO event, which was promoted in offline and online media. Looking for event references, keeping participants' trust, and holding JAMPIRO events in various cities were also the other strategies. Hence, during the Covid-19 pandemic, PR Indonesia invented many innovations by creating virtual events to maintain its reputation. The maneuverings were to run online promotions, find virtual event references, create innovative events, determine the virtual event's criteria and hold the low-cost event.
KONTESTASI NARASI CBT YANG BERKELANJUTAN PADA KOMPLEKSITAS EKOSISTEM DESA WISATA Chandra Yudha Satriya; Heni Indrayani
Kinesik Vol. 10 No. 1 (2023): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i1.687

Abstract

This research is based on the argument that the model of community development as complexity is very different. Because it takes a bottom-up approach, which is seen from the interactive (relational) discourse or view between individuals and society in an increasingly complex environment, and seeing how the two influence each other. This study aims to analyze and describe the discourse of the Community-Based Tourism (CBT) program in the Karanganyar tourist village, Magelang district. This research uses a qualitative approach and data collection is done through in-depth interviews, media monitoring, and FGD. The results of the study show that the CBT narrative has been interpreted and understood differently, and this depends on the structural position of each element, be it the government, strategic partners, or the tourism village community. Meanwhile, the government interprets the concept of CBT as the domination of economic and political interests. This study enriches communication studies on unequal power relations between development elements and recommendations for community empowerment through CBT.
Co-Authors Afifatur Rahma Al Ghiffari Bintang Saputra Aldilla Evriyana Ara Lalitya P Astini Kumalasari Chandra Yudha Satriya Devi Purnamasari Dewa Ayu Putri Tesalonika Hanif Wahyu Cahyaningtyas Jazzirotul Ma'na Muhamad Hasan Basori Muhamad Noor Hidayat Muljono, - Mutia Rahmi Pratiwi Pandu Cahyoning Negoro Puji Lestari Rahmawati Zulfiningrum Revita Tri Sulastri Rifqi Hindami RR Hilda Octavia Melati Sukma Satriya, Candra Yudha Sunarto Sunarto Swita Amalia Swita Amalia Hapsari Utari Fatma Dewi