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Pengaruh brand ambassador dan viral marketing terhadap proses keputusan pembelian pada konsumen marketplace Prety Diawati; Resia Ratna Putri; Hesti Sugesti; Lukmanul Hakim; Rafi Farizki
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 7, No 4 (2021): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020211245

Abstract

Peningkatan jumlah pengguna internet di Indonesia menciptakan peluang bisnis berbasis online dan merubah perilaku konsumen dari berbelanja langsung konvensional menjadi lebih senang berbelanja online melalui marketplace yang lebih efisien dan terjamin keamanannya. Penelitian ini bertujuan untuk mengkaji pengaruh strategi promosi marketplace yang menggunakan brand ambassador dan viral marketing terhadap keputusan pembelian. Metode penelitian yang digunakan adalah explanatory survey. Instrumen utama penelitian adalah kuesioner dengan 366 responden. Pengumpulan data dilakukan menggunakan kuesioner sebagai instrumen utama penelitian. Pengolahan data menggunakan software Microsoft Excel dan IBM SPSS Versi 26. Analisis data yang digunakan adalah analisis kuantitatif verifikatif, yaitu Analisis regresi linear sederhana dan dan Analsis regresi linier berganda. Hasil penelitian menyimpulkan Pertama, brand ambassador berpengaruh terhadap keputusan pembelian; Kedua, viral marketing berpengaruh terhadap proses keputusan pembelian; Ketiga, brand ambasasador dan viral marketing berpengaruh secara simultan terhadap proses keputusan pembelian. Kesimpulan ketiga menjadi novelty penelitian ini. Secara parsial, pengaruh viral marketing terhadap proses keputusan pembelian lebih besar daripada brand ambassador. Implikasinya, perusahaan-perusahaan khususnya marketplace disarankan mengimplementasikan strategi promosi dengan viral marketing yang bernilai positif bagi masyarakat sebagai bentuk adaptasi atas perubahan perilaku konsumen.
SISTEM INFORMASI ALUMNI BERBASIS WEB DENGAN METODE RAPID APPLICATION DEVELOPMENT suhardi suhardi; Ai Rita Rizqiah; Nurul Ichsan; Ratnawati Ratnawati; Lukmanul Hakim; Surtika Ayumida
Technologia : Jurnal Ilmiah Vol 15, No 1 (2024): Technologia (Januari)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/tji.v15i1.13587

Abstract

Sistem Informasi Alumni merupakan aset berharga bagi lembaga pendidikan dan universitas dalam memantau prestasi dan perkembangan alumni mereka. Penelitian ini membahas pengembangan Sistem Informasi Alumni yang dibangun berbasis web dengan menerapkan Metode Rapid Application Development (RAD). Pendekatan RAD memungkinkan pengembangan sistem yang cepat dan responsif, sesuai dengan kebutuhan stakeholder.Sistem yang dihasilkan memungkinkan para alumni untuk mendaftar, mengelola profil pribadi mereka, dan berbagi prestasi serta pengalaman mereka dengan komunitas alumni dan lembaga pendidikan. Selain itu, staf universitas dan administrator dapat dengan mudah mengakses dan memanfaatkan data alumni untuk keperluan pelacakan dan pelaporan. Penelitian ini mencakup tahap analisis kebutuhan, perancangan sistem, implementasi, dan pengujian. Hasil dari pengembangan sistem ini adalah alat yang efisien dan efektif untuk memperkuat hubungan antara alumni dan lembaga pendidikan, serta membantu universitas dalam memantau kontribusi alumni terhadap masyarakat dan kemajuan akademik mereka. Sistem ini diharapkan dapat memberikan manfaat positif dalam memajukan pengelolaan data alumni dan interaksi mereka dengan universitas.
PEMETAAN PUBLIKASI PENELITIAN SISTEM INFORMASI AKUNTANSI DARI PERSPEKTIF ANALISIS BIBLIOMETRIK Ratnawati, Ratnawati; Hakim, Lukmanul; Ayumida, Surtika; Ichsan, Nurul
Jurnal Informatika Vol 8, No 3 (2024): JIKA (Jurnal Informatika)
Publisher : University of Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jika.v8i3.11915

Abstract

Perkembangan teknologi menyebabkan sistem informasi akuntansi (SIA) mulai banyak digunakan sebagai sarana untuk membantu dalam pencatatan transaksi keuangan harian di banyak jenis usaha. Dengan perkembangan ini pula banyak peneliti yang mengangkat tema SIA sebagai topik penelitian yang diusung dan dipublikasikan dalam jurnal-jurnal ilmiah. Tujuan diadakannya penelitian ini adalah agar didapatkannya pemetaan terhadap perkembangan publikasi ilmiah dengan kata kunci AIS (Accounting Information System) pada jurnal ilmiah yang terindeks Scopus sebagai sumber datanya. Penelitian ini mengaplikasikan pendekatan bibliometrik yang didukung dengan metode deskriptif kuantitatif dengan data yang bersumber pada basis data Scopus selama 10 tahun terakhir yaitu tahun 2014-2023 dengan jumlah artikel sebanyak 661. Pengolahan dan pemetaan data menggunakan perangkat VOSviewer. Hasil pemetaan pada penelitian ini menggambarkan bahwa Indonesia merupakan negara terproduktif yang menerbitkan dokumen ilmiah di bidang SIA dan penulisnya berafiliasi di Universitas Padjadjaran-Indonesia sebanyak 66 dokumen. Selain itu masih belum banyak yang mengangkat penelitian mengenai analisis bibliometrik yang terkait topik ini di jurnal terindeks Scopus
Sistem Informasi Rekam Medis Pada Puskesmas Tirtamulya Kabupaten Karawang Surtika Ayumida; Hakim, Lukmanul; Sabatini, Gabriela Juni
PROFITABILITAS Vol 1 No 1 (2021): Teknologi Sistem Informasi Akuntansi
Publisher : Sistem Informasi Akuntansi Kampu Kabupaten Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.075 KB) | DOI: 10.31294/profitabilitas.v1i1.421

Abstract

The development of information technology has grown so rapidly, one of which is a website-based information system which has many advantages over conventional paper-based systems and desktop-based information systems. This study aims to offer a solution to the Puskesmas Tirtamulya in Karawang Regency to implement a website-based medical record information system. The research method used is the application design with the Waterfall Model from Pressman. The results of the study created a website-based information system for the Puskesmas Tirtamulya, Karawang Regency with the following advantages: First, eliminating the possibility of duplicate patient data; Second, the process of searching for medical record data is easier to find; Third, it saves space because patient data and medical records are stored in the form of computer files, not in the form of paper documents; The four patient data and medical records are backed up online and periodically so that the data is stored safely; Fifth, the data stored in the system can be used as information as a basis for decision making by the puskesmas leadership. However, this website-based information system has requirements so that the system can run smoothly, namely further development costs are needed, competent management human resources are needed in the field of information technology, require data access subscription fees and require monthly system and network maintenance so that the system can go according to plan.
Rancang Bangun Sistem Informasi Akuntansi Berbasis Desktop Penerimaan dan Pengeluaran Kas Sekolah Hakim, Lukmanul; Saefudin, Dede Firmansyah; Wahyuni, Amelia Tri
PROFITABILITAS Vol 1 No 2 (2021): JURNAL PROFITABILITAS
Publisher : Sistem Informasi Akuntansi Kampu Kabupaten Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.759 KB) | DOI: 10.31294/profitabilitas.v1i2.851

Abstract

This study proposes a desktop-based accounting information system design model that can be implemented in educational institutions. Data collection methods are interviews and observations. The software development method used is Waterfall. The results showed that the accounting information system was successfully designed and implemented at SDIT   Jatisari, Karawang Regency. The design process is as follows: First, the scope of the designed information system is input for managing cash in and cash out, and managing reports. Second, the software requirements analysis stage used includes needs analysis, design use case diagrams and activity diagrams. Third, the design phase includes the preparation of entity relationship diagrams (ERD), logical record structure (LRS), file specifications, deployment diagrams, and user interfaces. Fourth, the implementation phase includes the preparation of code generation, blackbox testing, and hardware and software specifications.
Perancangan Sistem Informasi Inventory Safety Tools pada PT. Kumpul Mas Abadi Surtika Ayumida; Hakim, Lukmanul; Dewi, Sely Fitria
PROFITABILITAS Vol 2 No 1 (2022): JURNAL PROFITABILITAS
Publisher : Sistem Informasi Akuntansi Kampu Kabupaten Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/profitabilitas.v2i1.1289

Abstract

PT Kumpul Mas Abadi is a company that supplies safety tools. Currently, inventory management is experiencing problems because it is still done manually. The purpose of this study is to design a website-based computerized inventory information system to replace the manual system. The research method used is software development with the Water Fall method. The results showed: First, the design of the inventory information system at PT Kumpul Mas Abadi has been completed using the PHP programming language and the Laravel framework; Second, the design of information systems using the Waterfall Method consists of three stages, namely system design, software design, and implementation design; Third, the implementation of a website-based information system needs to be implemented immediately so that companies get various benefits, namely inventory management becomes more effective and efficient which in turn can support increased productivity and company performance.
Point of Sale (POS) Application Tire at the Diva Cirebon Store Based on Website Ayumida, Surtika; Ratnawati, Ratnawati; Hakim, Lukmanul; Ichsan, Nurul
International Journal of Computer and Information System (IJCIS) Vol 6, No 1 (2025): IJCIS : Vol 6 - Issue 1 - 2025
Publisher : Institut Teknologi Bisnis AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijcis.v6i1.211

Abstract

As technology develops, everyone wants easy things, one of which is the ease of shopping for tires and processing sales data. Manual data recording has several weaknesses, including the potential for errors in writing and reading, and is also prone to loss or damage. From the problems mentioned above, the ongoing management system that is carried out manually, makes sales data management not effective and efficient enough, so a more effective system is needed because it can be accessed quickly and easily, namely by developing a website-based Tire Point of Sale (POS) application at Toko Diva Cirebon. The purpose of making this Tire Point of Sale (POS) application is to help integrate data properly and enable easy and accurate data processing. The development of this system uses the waterfall system design method, which can assist in making the system by following a sequential process. This method is carried out starting from the requirements analysis stage, system and software design, implementation, system testing, and maintenance. Design tools use UML (Unified Modeling Language) to create use case diagrams, activity diagrams, and class diagrams. The results obtained are web-based Point of Sales (POS) applications that can facilitate recording, managing and storing data on goods and transactions carried out. This application helps minimize errors that may occur in transaction calculations and makes it easier to search for data.