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All Journal International Conference on Law, Business and Governance (ICon-LBG) Journal The Winners JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Business Innovation and Entrepreneurship Journal ACADEMICS IN ACTION Journal of Community Empowerment FIRM: Journal of Management Studies Journal of Management and Leadership MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial International Journal of Industrial Optimization (IJIO) MALIA: Journal of Islamic Banking and Finance Intervensi Komunitas: Jurnal Pengabdian Masyarakat Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Journal of Business Studies and Management Review Jurnal Pelita Pengabdian
Purwanto Purwanto
President University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence of Price Dimensions and Product Quality on Purchase Decisions Mediated by E-Word of Mouth in ihe Tiktok Application Prasetyo Harisandi; Purwanto Purwanto
IDEAS: Journal of Management & Technology Vol 2, No 2 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v2i2.4349

Abstract

Internet use in Indonesia is dominated by the use of social media, this is what makes e-marketing grow where marketing practices through social media are used as a product marketing tool to promote company brands. One of them is Tiktok, which is used to make online/live sales, which is currently chosen by industry players. e-word of mouth (E-WOM) has become a growing phenomenon along with the increasing use of social networking sites. This study aims to test and obtain empirical evidence of the effect of price, product quality on e-word of mouth, e-word of mouth on purchasing decisions and the effect of price on purchasing decisions mediated by e-word to mouth and the effect of product quality on purchasing decisions mediated by e-word of mouth in the TikTok application. The population in this study are all users who have shopped through the Tiktok application, the number of which is unknown or infinite, the number of samples is determined by the Roscoe method so that a sample of 100 people is taken, and the samples are taken using a random sampling technique. The analysis tool used is path analysis using Partial Least Square (PLS). The results of this study indicate that price has a positive effect on e-word of mouth, product quality has a positive effect on e-word of mouth, e-word to mouth has a positive effect on purchasing decisions, price has a positive effect on purchasing decisions mediated by e-word to mputh and product quality also have a positive effect on purchasing decisions mediated by e-word of mouth.
THE INFLUENCE OF GOOD CORPORATE GOVERNANCE TOWARDS COMPANY VALUE WITH PROFITABILITY AS INTERVENING VARIABLE IN MANUFACTURING COMPANIES Florentia Tiurma Puspita Manik; Purwanto Purwanto
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.30277

Abstract

Good corporate governance and profitability are efforts to increase company value. The company was established to increase the company value to provide prosperity for the owners or shareholders. This study aims to determine the effect of corporate governance on company value with profitability as an intervening variable in manufacturing industries in manufacturing companies. The data research is taken from the financial reports of 19 selected companies on the Indonesia Stock Exchange for 2015-2020 using quantitative research. The independent variables are proxied by institutional ownership, audit committee, managerial ownership, independent Board of Commissioners, and Board of Director. Return on equity is a proxy of the profitability as an intervening variable and Tobin's q as a dependent variable. The method of data analysis used in this research is multiple linear regression analysis using statistical software. The data results show that the independent Board of commissioners and directors significantly influences ROE. The other three variables are not significant in predicting ROE. The audit committee and independent panel of commissioners do not affect the company's value. On the other hand, company value is affected by institutional ownership, managerial ownership, and the Board of directors. Those five variables of good corporate governance and ROE simultaneously effectively predict company value with a 75.17% contribution. Profitability mediates the relation between good corporate governance and company value.
Assessing The Impact Of Financial Intelligence And Technology On Digital Investment Decision Stephanus Remond Waworuntu; Anastasya Tivani; Purwanto Purwanto; Erman Sumirat
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 1 (2026): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i1.1163

Abstract

Abstract-The impact of the Internet on global society has been both rapid and transformative, bringing about significant changes in many aspects of life. Currently, Indonesia is dominated by Generation Z and Millennials, who are technologically proficient and comfortable using digital platforms. Technological advances have made it easier for these generations to invest, but this has also led to an increase in unlicensed and illegal investment schemes. The rise of illegal investment schemes in Indonesia is an indication that many Indonesians are not well-informed about the benefits and risks of investing. This study aims to examine the influence of financial intelligence such as financial literacy, financial behavior, financial experience and risk tolerance on digital investment decision with financial technology as a moderating variable. This study is a quantitative study using purposive sampling. The population consisted of millennials and Generation Z living in the Jakarta metropolitan area and the sample size was 165. The data were analyzed using moderated regression analysis. The result tells that financial literacy, financial behavior, financial experience has significant influence on digital investment decision, while risk tolerance has insignificant influence on digital investment decision. Financial technology weakens the influence of financial literacy, financial behavior, financial experience and risk tolerance on digital investment decision.
The Determinants Of Profitability In Indonesia Plantation And Food Crop Companies 2020–2024 Aulia Puspita; Purwanto Purwanto
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 2 (2026): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i2.1196

Abstract

This study analyzes the influence of debt-to-equity ratio, current ratio, inventory turnover, sales growth, and total asset turnover on return on assets in Indonesian plant and food crop companies. Using panel data regression with a fixed effects model, the study examined 21 plantation and food crop companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2024, resulting in 99 observations after removing outliers. The result explains 66.93% of the variance in ROA, while the remaining 33.07% is explained by variables not included in the test. The results indicate that multiple factors influence the return on assets in the sample studied. The debt-to-equity ratio has a significant negative impact on the return on assets. The most important influencing factors, sales growth and total asset turnover, have a significant positive impact on return on assets, while the current ratio and inventory turnover have a minor or insignificant effect. Factories and investors in the plant and food crop sectors should use these correlations to assess their progress. This research contributes to the limited literature on financial determinants of profitability in the plantation and food crop sector, providing empirical evidence for stakeholders and investors in making financial decisions.
Aksi Peduli PT. LKM BKD Kabupaten Pemalang Melalui Sumbangan Air Bersih Akibat Kekeringan Purwanto Purwanto; Anaconda Bangkara; Muhamad Fatchan
Jurnal Pelita Pengabdian Vol. 3 No. 1 (2025): Januari 2025
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

Abstrak Studi ini mempunyai tujuan untuk menginvestigasi langka-langkah strategis PT. LKM BKD Kabupaten Pemalang dalam meningkatkan kapabilitas bisnis dan menjalankan peran sosial. Implementasi metode kualitatif yang meliputi studi literatur, dokumen dan obsrvasi lapangan. Studi literatur dilakukan dengan mencari informasi di jurnal, laporan Badan Pusat Statistik, surat kabar, website. Observasi lapangan dilakukan dengan meninjau langsung keadaan di lapangan sesuai fakta dan bukti yang ada. Hasil penelitian memperlihatkan bahwa aksi peduli dengan memberikan bantuan air bersih di beberapa daerah Pemalang yang dilanda kekeringan telah mendapatkan sambutan antusias dari masyarakat. Tindakan nyata ini telah menambah persepsi positif bagi lembaga yang berfungsi komersial maupun sosial. Kolaborasi yang efektif dengan pemerintah daerah, MAN Pemalang, Polres Pemalang, Paguyuban Alumni Smanco 91 dan Rekan (P91&R) bersama Pagarsih, Relawan Mas Tyo, Kagama Pemalang, serta donatur-donatur lainnya telah mampu meringankan beban bagi orang-orang yang tertimpa musibah. Akselerasi penyediaan air bersih sepanjang masa menjadi prioritas pemerintah dan swasta. Aksi nyata yang telah dipraktekkan berdampak dan dirasakan langsung masyarakat sehingga perekonomian menjadi lebih baik.
M Menanamkan Harapan Melalui Literasi Di Rumah Tahfidz Taman Qur’ani Yatim Piatu, Cikarang, Kabupaten Bekasi Purwanto Purwanto
Jurnal Pelita Pengabdian Vol. 4 No. 1 (2026): Januari 2026
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

Tahfidz Taman Qur’ani Yatim Piatu, Cikarang, Kabupaten Bekasi merupakan yayasan sosial yang mengelola anak yatim piatu agar dapat merasakan pendidikan baik formal maupun informal untuk menyongsong masa depan dengan baik. Tujuan kegiatan kepada masyarakat yang dilaksanakan oleh mahasiswa dan dosen Universitas Presiden ini merupakan bentuk implementasikan nilai-nilai sosial. Tema yang diangkat tentang “Menanam Harapan Melalui Literasi: Kelas Ceria untuk Masa Depan Bahagia.” Metode yang diterapkan menggunakan pendekatan partisipatif berbasis komunitas, yaitu anak-anak panti dan pengelola dilibatkan secara aktif dalam proses kegiatan. Hasil observasi langsung dan dokumentasi foto dan video, acara berlangsung dengan antusiasme tinggi dari para peserta. Anak-anak terlibat aktif dalam sesi menyanyi, pembelajaran, permainan, dan kreativitas lainnya. Gotong royong, persatuan, kepedulian terhadap sesama, kewarganegaraan, nilai agama merupakan hasil yang didapat mahasiswa. Proyek ini mempererat hubungan antara mahasiswa dan masyarakat, serta menunjukkan bahwa kepedulian sosial dapat diimplementasikan melalui langkah- langkah sederhana namun bermakna
One Child, One Tree : Peningkatan Kesadaran Anak Usia Dini Tentang Pentingnya Penghijauan Lingkungan Grace Amin; Purwanto; Genoveva
Jurnal Pelita Pengabdian Vol. 4 No. 2 (2026): Juli 2026
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

Pendidikan Anak Usia Dini (PAUD) memainkan peran krusial dalam membentuk karakter, moral, dan perspektif mendasar anak, termasuk dalam membangun kepedulian terhadap lingkungan. Di tengah ancaman perubahan iklim dan isu lingkungan yang mendesak di Indonesia, edukasi pelestarian lingkungan sejak dini menjadi hal yang sangat penting. Namun, penyampaian materi lingkungan sering kali masih bersifat teoritis dan kurang melibatkan pendekatan praktis yang interaktif, sehingga anak-anak sulit memahami dampaknya secara nyata. Tulisan ini bertujuan untuk mengenalkan dan mendeskripsikan proyek sosial "One Child, One Tree" sebagai metode pembelajaran aktif, kreatif, dan menyenangkan dalam menumbuhkan kesadaran lingkungan pada anak usia dini. Proyek ini menggabungkan kegiatan teoritis dan praktis secara partisipatif, seperti diskusi interaktif, mendengarkan cerita, mewarnai, permainan tebak gambar, pembuatan kerajinan pohon dari botol bekas, hingga praktik langsung menanam dan merawat satu bibit pohon di lingkungan sekolah. Melalui pendekatan pengalaman nyata (experiential learning) ini, anak-anak tidak hanya dibekali pemahaman mendasar mengenai pentingnya menjaga bumi, tetapi juga diajak untuk menanamkan nilai empati, tanggung jawab, dan kepedulian lingkungan secara berkelanjutan sejak usia dini. Keyword : Pendidikan Anak Usia Dini, Kesadaran Lingkungan, Proyek Sosial, Menanam Pohon, Pembelajaran Aktif
Strategies of Green Transformation in Production Operation of Power Battery Enterprises Under the Dual- Carbon Target Zhang Shuai; Purwanto Purwanto
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4752

Abstract

Following the Paris Climate Agreement, global efforts to reduce carbon emissions have shifted from policy commitments to practical implementation. Electricity generation and transportation remain two of the largest sources of carbon emissions. Although new energy vehicles (NEVs) contribute to the decarbonization of the transportation sector, the production of power batteries continues to generate substantial emissions. This study examines the green transformation strategy of CATL under China's "dual-carbon" targets. As a global leader in the power battery industry and the first company in the sector to introduce a carbon neutrality plan, CATL provides a valuable case for analysis. Using a literature review and case study approach, this research explores the company's transformation through green corporate culture, management practices, and production processes. The findings indicate that CATL has successfully reduced carbon intensity, improved energy efficiency, increased the use of recycled materials, and strengthened supply chain resilience
Co-Authors Afri Yeni Lubis Amin, Grace Anaconda Bangkara Anastasya Tivani Aulia Puspita Azhar Azzura Bachtiar Chesa Ivania Larasati Dedi Rianto Rahadi Devita Rahma Aryati Erman Sumirat Erynda Bhita Safira Filda Rahmiati Fitri Nurba Sari Florentia Tiurma Puspita Manik Genoveva Hanif Adinugroho Widyanto Hari Suryanto Ismail Ismail Jonathan Andianto Jony Octavian Haryanto Liliani Reskita Mastor Chris Thover Mei Ling Sun Mona Burasukma Muhamad Fatchan Muhammad Aliamza Annahl Nandita Salatifa Diwanti Novio Dyfa Pratama Nuryanti Oktaviani Prasetyo Harisandi Prasetyo Harisandi Rangga Pradana Retnowati Retnowati Siti Nursolihah SOPHIA DWI RATNA Sri Handayani Stephanus Remond Waworuntu Syafei, M. Yani Tan Natasya Yona Calista Vici Fitrayanti Vu Quang Hai Dang Zeflin Angga Zerlinda Tharifah Ulfa Zhang Shuai