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All Journal Manajemen Bisnis Syariah Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Kinerja: Jurnal Ekonomi dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal PADMA: Pengabdian Dharma Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen International Journal of Business and Applied Economics (IJBAE)
Sri Wijiastuti
Universitas Tunas Pembangunan Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JURNAL WIDYA GANESWARA

 1 
PENGARUH BAURAN PEMASARAN NON KONVENSIONAL TERHADAP KEPUASAN PELANGGAN DENGAN PENDAPATAN KONSUMEN SEBAGAI VARIABEL PEMODERASI ( Studi Kasus Pada Hotel Kusuma Sahid di Surakarta) SRIWIJIASTUTI SRIWIJIASTUTI
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

Good quality services will influence consumers to make, a strong relationship with the company. Furthermore, this allows the company to a better understanding carefully the desires and needs of consumers, so that can meet the wants and needs of consumers. The purpose of this study are (1) Knowing the implementation of non conventional marketing mix of Sahid Kusuma Hotel services consisting of service personnel, physical infrastructure, the service process. (2) Analyze the influence of non-conventional marketing mix of Sahid Kusuma Hotel service consisting of service personnel, physical infrastructure, and service process, to customer satisfaction. (3) Knowing the influence the consumer's income as a moderating variable to customer satisfaction. The types of data used in this study are drawn from primary data customers of Sahid Kusuma Hotel. The samples taken are 100 from populations. The results of analysis using hierarchical regression analysis techniques found that the care workers have a significant positive impact on customer satisfaction; physical infrastructure has a significant positive impact on customer satisfaction; service process has a significant positive impact on customer satisfaction; interaction service representatives and service processes with a variable income as moderating effect of consumers not influential to customer satisfaction, and the consumer's income as a moderating effect strengthens the influence of physical infrastructure on the level of customer satisfaction of Sahid Kusuma Hotel. Given service personnel, physical infrastructure and service process has a significant influence on customer satisfaction, then the hotel management should improve these factors. Some ways that can improve the hotel management, are; Improving personnel selection and job placement, skills of staff in services, infrastructure improvement in customer service.
UPAYA MENINGKATKAN LOYALITAS PELANGGAN MELALUI PEMASARAN RELASIONAL DENGAN DIMEDIASI OLEH KEPUASAN PELANGGAN (STUDI KASUS PADA CV BERKAH MANDIRI SURAKARTA JAWA TENGAH SRIWIJIASTUTI SRIWIJIASTUTI
JURNAL WIDYA GANECWARA Vol. 26 No. 1 (2016): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this research were: (1) To analyze and measure the influence of relationship marketing to customer loyality (2) To analyze and measure the influence of relationship marketing to customer satisfaction (3) To test the effect of customer satisfaction mediation on the influence of relationship marketing with customer loyality. This research was conducted at CV Berkah Mandiri in Surakarta city. Population used in this research is all customer CV. Berkah Mandiri Surakarta with 179 retailers. Then taken to be a sample of 66 retailers with purposive sampling. Analyzer uses path analysis. Results of data analysis found that there is a perfect mediation effect of customer satisfaction on customer loyalty in CV. Berkah Mandiri Surakarta. This means that relational marketing does not directly increase customer loyalty, but by increasing customer satisfaction, then customer satisfaction can increase customer loyalty. Keywords: relational marketing, customer satisfaction, customer loyalty, path analysis
ANALISIS PENGUKURAN PELAYANAN TERHADAP TINGKAT KEPUASAN MASYARAKAT PADA UNIT PELAYANAN PENDAPATAN DAN PEMBERDAYAAN ASET DAERAH (UP3AD) KABUPATEN WONOGIRI SRIWIJIASTUTI SRIWIJIASTUTI@GAMIL.COM; TEGU SRI ROHMAT
JURNAL WIDYA GANECWARA Vol. 26 No. 2 (2017): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this study were: (1) to measure the level of quality of services provided by Up3ad Wonogiri District given to customers. (2) to measure the suitability of implementation and customer expectations on the level of quality of services provided by Up3ad Wonogiri District.   This research was conducted at Up3ad Wonogiri District. The population in this study were all community/user of Up3ad in Wonogiri. In this study, samples were taken by 90 community/user with convinience sampling method.   Problem statement: (1) Is the level of implementation has been in accordance with the interests and expectations of customers, so as to satisfy community/user? (2) Is the quality of services provided by Up3ad Wonogiri District already at the level of satisfying community/user?   The results of this study can be concluded that in general the average level of the suitability of each dimension no one has reached 100 percent, so there are several dimensions that need to be improved, namely tangible dimension and the dimension of empathy. Dimensions closest customer expectations consist of dimensions of responsiveness, assurance and reliability. While community/user satisfaction index (CSI) to attribute the quality of services Up3ad Wonogiri amounted to 89.69%. These results explain that the satisfaction level of overall service quality attributes assessed from customer Up3ad Wonogiri has a level of  "Very Satisfied"
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Citra Toko Terhadap Kepuasan Konsumen Chalsy Chrissanda; Sri Wijiastuti; M. Nurhadi Sulistiyono
JURNAL WIDYA GANECWARA Vol. 10 No. 4 (2020): JURNAL WIDYA GANECWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jwg.v10i4.1217

Abstract

Tujuan penelitian ini untuk mengatahui pengaruh kualitas produk, kualitas pelayanan, dan citra toko terhadap kepuasan konsumen. Populasi dalam penelitian ini merupakan konsumen dari toko Harapan Tani Indonesia, dengan mengambil sampel sebanyak 100 orang. Regresi linier berganda dan Uji hipotesis merupakan metode analisis yang digunakan, dan hasil penelitian menunjukan kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Citra toko berpengaruh negative akan tetapi signifikan. Kata kunci: Kualitas Produk, Kualitas Pelayanan, Citra Toko, dan Kepuasan Konsumen
ANALISIS TINGKAT LITERASI KEUANGAN (PENGETAHUAN KEUANGAN, SIKAP KEUANGAN, DAN KESADARAN KEUANGAN) TERHADAP KINERJA USAHA KECIL (STUDI KASUS DI KALURAHAN SUMBEREJO KECAMATAN JATISRONO KABUPATEN WONOGIRI) Jarot Mustika Adi; Abdullah Zailani; Sri Wijiastuti
JURNAL WIDYA GANECWARA Vol. 11 No. 1 (2021): JURNAL WIDYA GANECWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jwg.v11i1.1405

Abstract

Tujuan yang diharapkan dari penelitian ini adalah (1) Untuk menganalisis seberapa besar tingkat pengetahuan keuangan, tingkat sikap keuangan. dan tingkat kesadaran keuangan berpengaruh secara parsial terhadap kinerja perusahaan usaha kecil di di Kalurahan Sumberejo, Kecamatan Jatisrono. (2) Untuk mengetahui faktor manakah yang paling dominan pengaruhnya terhadap kinerja usaha kecil di Kalurahan Sumberejo, Kecamatan Jatisrono. Penelitian ini dilakukan di Kalurahan Sumberejo, Kecamatan Jatisrono Kabupaten Wonogiri. Subjek dalam penelitian ini adalah masyarakat pelaku usaha kecil di wilayah Kalurahan Sumberejo, Kecamatan Jatisrono sebanyak 52 pengusaha. Kemudian diambil semua sebagai sampel. Hasil penelitian disimpulkan bahwa baik secara parsial maupun secara simultan terdapat pengaruh tingkat pengetahuan keuangan, tingkat sikap keuangan. dan tingkat kesadaran keuangan terhadap kinerja perusahaan usaha kecil di Kalurahan Sumberejo. Peubah pengetahuan keuangan lebih dominan pengaruhnya terhadap kinerja usaha kecil di Kalurahan Sumberejo. Kemudian Kinerja usaha kecil di Kalurahan Sumberejo dapat dijelaskan oleh peubah pengetahuan keuangan, sikap keuangan, dan kesadaran keuangan sebesar 82,50%. Sedangkan sisanya 17,50% dijelaskan oleh faktor-faktor lain di luar penelitian ini. Kata kunci: literasi keuangan, kinerja usaha kecil
Co-Authors Abdullah Zaelani Abdullah Zailani Abdullah Zailani Abdullah Zailani Abdullah, Syahriar Alfi Annur Rohman atik lusia Chalsy Chrissanda Darsono Darsono Darsono Dharyl Ubaid Choiri Dwinanda Ripta Ramadhan Fajar Tri Wibowo Fatkhul Imron Istinganah Eni Jarot Mustika Adi Kurniawan Darmaningrum Kurniawati Darmaningrum LAKSONO SUMARTO, LAKSONO M. Nurhadi Sulistiyono Mrih Rahayu Muhad Fatoni Nani Meilawati Wardaningrum Novia Rahmadani Paulina Ria Vanesa RINI ADIYANI Rissa Marina Rissa Marina Widodo Rissa Marina Widodo Slamet Riyadi Supartini Suyamto Suyamto Syahri Al Husin Syahri Alhusin TEGU SRI ROHMAT Trio Handoko TRIO HANDOKO Zandra Dwanita Widodo Zandra Dwanita Widodo