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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management DIJB (Diponegoro International Journal of Business) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Proceeding of International Conference Health, Science And Technology (ICOHETECH) Research Horizon InJEBA : International Journal of Economics, Business and Accounting Economic and Business Horizon
Ismi Darmastuti
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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PERILAKU KONSUMEN UNTUK MENGAKSES SUARAMERDEKA.COM Demartha Hayu Waseso; Ismi Darmastuti
JURNAL STUDI MANAJEMEN ORGANISASI Vol 10, No 2 (2013)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.83 KB) | DOI: 10.14710/jsmo.v10i2.5909

Abstract

This Research was triggered by the development of the internet and appearance of sites. The advantages of news sites are provide information quickly and accessible than newspaper. Suaramerdeka.com is one of news sites, because intense competition, so the site is less enthused. Suara Medeka promoted the sites by using social media and their newspaper. This research aimed to determine the effect of promotion, website quality, and company reputation on accessing decision on suaramerdeka.com. In this research, the data was collected using such as questionnaires given to 75 respondents, in order to determine respondent’s responses to each variable. The analysis used in this research includes Validity Test, Reliability Test, Classic Assumption Test (normality test, multicollinearity test, heteroscedasticity test), Multiple Linear Regression Analysis and Goodness Of Fit (f-test), t-test and Coefficient Of Determination. From the results ofregressionanalysiscan be known that Promotion, Website Quality, and Company Reputation have positive effect on Accessing Decision at suaramerdeka.com which competitive Website Quality is the most influential variable on purchasing decisions, followed by Promotion and Company Reputation. 51.8 % of accessing decision could be explained by promotion, website quality, and company reputation, while the remaining 48.2% could be explained by other variables. Keywords : Promotion, Website Quality, Company Reputation, Accessing Decision.
The impact of motivation to share on the continuance of collaborative participation mediated by attitude toward consumption based on sharing economy platform Ismi Darmastuti; Nur Afni Mustofa
Diponegoro International Journal of Business Vol 5, No 2 (2022)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.5.2.2022.135-145

Abstract

The ubiquitous adoption of information technology alongside the growth of digital business enables the widespread popularity of peer-to-peer-based activity on sharing economy platforms. In recent years, the attitudes toward consumption have gradually changed, increasing social embeddedness, environmental and ecological aspects. To begin, this research derives the influence of motivational f actors behind why users engage in sharing schemes on a shifted consumption attitude and the continuance of collaborative consumption. Data were collected through online questionnaires which were then analyzed by partial least squares (PLS) regression approach version 3.3.9 to test the model in a quantitative way involving 127 respondents as a valid sample of Gojek services users. In conclusion, this research reveals the evidence that shared ownership of accommodation through the Gojek platform is more than just a trend, but also a consumption alternative as more people participates in this kind of economic activity. The consumer's intrinsic and extrinsic motivation to share has a positive and significant influence on the continuance of collaborative participation. The attitude toward consumption strengthens as well as significantly and positively influences the relationship between motivation to share and collaborative participation, which then influences the overall consumer’s continuance participation.
Pengaruh Citra Negara Asal terhadap Keputusan Pembelian Mellaui Citra Merek (Studi pada Konsumen Mobil Wuling di Kota Semarang) Hasmoro, Alexander Dio; Darmastuti, Ismi; Nurdianasari, Rista
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Sales of the car industry in Indonesia can be said to be growing rapidly in the last period. The car brand used as the object of this study is Wuling, which is a vehicle brand from Liuzhou, Guangzi, China. This brand is run by the Liuzhou Wuling Automobile Industry, Co., Ltd. company, which is a joint venture by Wuling Group and Dragon Hill Holdings Limited. This research was conducted in Semarang City which resulted in preresearch in the form of low purchasing decisions, namely there are indications of problems regarding the purchasing decisions of Wuling consumers in Semarang City in the indicators "My need for Wuling cars is high", "I feel that the number of products issued by Wuling cars is varied and has many types", and "I will buy Wuling car products again in the future" which the majority stated "no". This study used Wuling consumers in Semarang City as the research population, then sampling was carried out using purposive sampling and had several criteria. The sample in this study amounted to 150 respondents with the criteria of having made a decision to buy a Wuling car at least 1 type of car and domiciled in Semarang City. The collected data were analyzed using the structural equation model (SEM) method and processed with AMOS software. The results of this study show that country of origin has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, and country of origin has a significant positive effect on brand image.
PENGARUH TRANSFER PELATIHAN, MOTIVASI, DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN (Studi Pada Dosen Fakultas Ekonomi dan Bisnis Universitas Katolik Soegijapranata Semarang) Najib, Abayakla Muhammadin; Darmastuti, Ismi; Wicaksono, Bimo Suryo
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Over the last few years it has been known that there is a lack of employee performance at Fakultas Ekonomi dan Bisnis Universitas Katolik Soegijapranata Semarang. The phenomenon and the differences in the results of research on transfer of training, motivation, and transformational style of leadership are the basis of the problem why this research was conducted. This study uses primary data obtained from direct interviews and distributing questionnaires to 100 respondents. This study used multiple linear regression analysis resulted in the finding that transfer of training has a significant positive effect on employee performance, motivation has a significant positive effect on employee performance, and transformational leadership style has a positive and significant effect on employee performance
DEVELOPING AN EFFECTIVE EMPLOYER BRANDING STRATEGY AT ABC LIGHTING COMPANY FOR EARLY CAREERS THROUGH EMPLOYEE ADVOCACY Rachman, Amelia Martia; Darmastuti, Ismi; Hasya, Afina
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This paper is written to carry out the required company research for Amelia Martia Rachman’s final graduation project in International Business at Diponegoro University, Indonesia and at Saxion University of Applied Sciences, Netherlands. This research paper focuses on assessing and developing the employer branding strategy for early career talents at ABC Lighting Company in order to develop an efficient plan as the company is currently looking for an appropriate approach to strengthen its brand awareness within potential early career talents. Desk research, including newspapers, articles, records of data, and a survey of 24 respondents regarding ABC Lighting Company’s employer branding efforts were conducted to obtain the data for this research. The findings of this study will be used to help the company develop a plan to improve its employer branding strategy to attract young professionals as well as to boost the intern-turnover rate into full-time employees. It will give a further insight into the key elements of an effective employer branding strategy, dimensions of employer branding, candidate journey funnel, effective employer branding channels for Generation Z, the characteristics and work values of Generation Z, as well as the potential challenges and opportunities for Generation Z-focused employer branding.
Unveiling the Green Revolution: Exploring Green HRM Implementation in Indonesian Enterprises Handayani, Alfinia Salma; Febriyani, Aulia Kusuma; Darmastuti, Ismi
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.301

Abstract

Research on the results of using Green Human Resource Management (GHRM) has emerged as a key area of interest for HRM practices in contemporary businesses, some of which are starting to emerge in Indonesia. This research makes use of the PRISMA paradigm in a Systematic Literature Review approach. This study aims to give a thorough overview of recent research on GHRM implementation, including new concerns, operational procedures and policies that are required, the results of GHRM implementation, and suggestions for additional research on the subject of GHRM's effects in Indonesian businesses. The results of this study show that, despite laws imposed by the Indonesian government mandating businesses to manage their environmental impact, there is still a dearth of research on GHRM in Indonesia, which prevents many Indonesian businesses from implementing GHRM practices. Green performance management, green pay and incentive systems, green training and development, and green recruiting and selection are some of the ways that GHRM practices can be implemented. The success of implementing Green Human Resource Management (GHRM) is significantly impacted by various factors such as organizational commitment, the socialization of GHRM programs, environmental education, employee empowerment, and the company's physical environment.
The Contribution Of Virtual Fitting Room In Fashion Clothing Business: A Systematic Literature Review Kamilah, Fadilah Haya; Hasya, Afina; Darmastuti, Ismi
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 2 (2024): InJEBA (June)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12577579

Abstract

Virtual Fitting Room is the new technologies for trying on clothes without actually trying it. Many studies have conducted research of VFR, but not many conclude the research to help businesses and researchers better understand VFR. The purpose of this systematic literature review is to gather the research journals of VFR and being a guid for future research on knowing more about VFR in the past 5 years. With the selected 20 research journals, this study covers the geographic distribution of VFR research, the method used by researchers and the outcome variables used in VFR research. Our study shows that the majority of research conducted are from USA and china, the method used by most researchers was experiment which have a various outcome, while the most selected key contribution is usage intention’s.
Analisis Beban Kerja Terhadap Keinginan Keluar Kerja Karyawan Melalui Stres Kerja Sebagai Variabel Intervening Darmastuti, Ismi
JURNAL STUDI MANAJEMEN ORGANISASI Vol 21, No 2 (2024)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v21i2.67364

Abstract

This study aims to understand and analyze the effect of workload variables on employees' desire to leave work with work stress as an intervening variable, the study was conducted on employees of PT Fateh Property, Demak Regency. Central Java. The number of employees sampled was all employees with a total of 45 people. The data for this study were obtained through a data collection method using a questionnaire technique that uses a Likert scale. The indicators used in this study are workload indicators, work stress, and employee exit intentions. The hypotheses proposed by this study amounted to 3 hypotheses, where the research hypothesis will be proven by testing quantitative methods using the Sturctural Equation Modeling (SEM) method run through the SmartPLS application. Based on SEM testing, it shows an insignificant positive relationship from workload to turnover intention, a positive and significant relationship from workload to job stress, and a positive and significant relationship from job stress to turnover intention. Then the results obtained from the indirect relationship state that work stress successfully mediates the relationship between workload and turnover intention, so that there is a change in influence from insignificant positive to significant positive. Based on these results, it is known that work stress successfully mediates the effect of workload on turno intention with the perfect mediation category.
The Role of Employee Training and Development in Supporting Sustainable Economic Growth in Indonesia: Literature Review Jurnalita, Aisyah Chusnul; Nisa, Nadia Fakhrun; Darmastuti, Ismi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.407

Abstract

This article reviews the role of employee training and development in supporting sustainable economic growth in Indonesia through relevant literature analysis. Employee training and development are seen as crucial factors driving productivity, innovation, and corporate competitiveness, ultimately contributing to national economic growth. The article explores how skill development, technical capacity enhancement, and leadership training across various sectors can improve workforce effectiveness and promote the adoption of more environmentally-friendly work practices. However, challenges such as lack of infrastructure support and skill gaps still hinder the implementation of effective training programs in Indonesia. Findings from this review indicate that with appropriate investment in employee training and development, companies can create an adaptive and innovative workforce that not only supports economic objectives but also contributes to environmental sustainability. The article concludes that human resource development through employee training is key to achieving inclusive and sustainable economic growth in Indonesia.
Employee Empowerment and Job Satisfaction: A Systematic Literature Review Sulistio, Ananda; Darmastuti, Ismi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.421

Abstract

In the face of a rapidly evolving business landscape, companies need to invest more effort in strengthening their capabilities. It's essential to remember that the success and competitive edge of an organization rely on a workforce that is dedicated, highly motivated, satisfied, and innovative. Employee empowerment is regarded as a crucial practice in human1resource management due to its perceived connection with job satisfaction. This literature review synthesizes findings from research, reports, magazines, and books that relate to the investigation of the correlation between employee empowerment and job happiness. This literature demonstrates a positive association between employee empowerment and job satisfaction across many industries, including hospitality, banking, and education, at the individual, work unit, and organizational levels. In conclusion, employee empowerment can serve as a powerful tool for enhancing job satisfaction. This paper assists practitioners and other researchers in deepening their understanding of empowerment and its impact on job satisfaction.
Co-Authors Abram Andalen, Abram Afina Hasya Alka Kirani Fauziah Andriyani Andriyani Anisa Numa Salsabila Annisa Pratiwi, Annisa Demartha Hayu Waseso Faradila Dyah Ayu Widianti Febriyani, Aulia Kusuma Handayani, Alfinia Salma Hasmoro, Alexander Dio Ikbal Muhammad, Ikbal Jackson Roni Purba, Jackson Roni Jurnalita, Aisyah Chusnul Kamilah, Fadilah Haya Lestari, Nadya Mega Dwi Mutmainah, Rouf Esa Najib, Abayakla Muhammadin Nisa, Nadia Fakhrun Nur Afni Mustofa Nurdianasari, Rista Nursalimah, Siti Rachman, Amelia Martia Rachman, Ghea Ivana Kusuma Rofiaregina Zakah Winasis Samuel Adhimas Putra Samuel Jaka Prawira, Samuel Jaka Sasando, Adam Sulistio, Ananda Susanti, Hermi Tri Puji Kristianingsih, Tri Puji Vaniarinanta, Irene Nadia Wicaksono, Bimo Suryo Yehezkiel Abdi Sabda, Yehezkiel Abdi Yona Kusumaningtyas, Yona