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Journal : Avant Garde

Konstruksi Identitas Masyarakat Dayak Melalui Budaya Baroah Dalam Membangun Citra Desa Sompak di Kabupaten Landak Sonia Glory Desinta; Rini Darmastuti
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.927

Abstract

One of the assets of culture in Indonesia is Baroah culture from Dayak Kanayatn, which located in Sompak village. Thanksgiving and respect to the god are the expressions from the Baroah culture, which is done from generation to generation. The expression of each culture, constructs the identity of a society that influences other people's perceptions of the community and the area where they are, and has an impact on the image of the region. Based on this perspective, the purpose of this paper is constructs the identity of Sompak village people from Baroah culture, as a strategy to build the image of the Landak district.This paper is based on the results of research conducted using qualitative methods and ethnographic approaches, as well as in-depth interviews and observations to the head of the Sompak sub-district customary council, the head of the Sompak village traditional council and the head of the Sompak village farmers. The result of this paper are : a). Baroah culture is a thanksgiving to Jubata for the rice harvest, health and avoiding disaster and in it there is a Nyangahatn ritual that contains prayers and teaches us to respect customs, traditions and especially Jubata, because everything that humans have comes from God, b). Identity The people of Sompak Village made an image as a society that holds into tradition.
Strategi Komunikasi Pemerintah Kota Salatiga dalam Upaya Pencegahan Penyebaran COVID-19 Elisa Husein; Rini Darmastuti; Richard Gordon Mayopu
Avant Garde Vol 9, No 2 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i2.1287

Abstract

Information about COVID-19 became an urgency for every individuals in this pandemic situation. Unfortunately, not all of the information were told in the appropriate communication strategy, it raised some unwanted impacts, such as fear and anger. Pace, Paterson, and Burnett, stated that communication strategy has three main purposes. This paper tried to dig up and describe the communication strategy of Salatiga City Government in their effort to prevent the spread of COVID-19 in Salatiga. The results are first, the informations about COVID-19 are delivered with video, poster, and others. Second, the strategy used gave impacts on changes in affective, cognitive and behavior. Third, this strategy could be made in a communication strategy model which emphasized in the source credibility, clarity of content, and interesting medias. The research revealed that this strategy hadn’t built a full awareness of the society, one of the causes was the lack of even information delivered to the Salatiga society. Therefore, Salatiga City Government’s communication strategy could be improved in order to be an effective communication strategy.