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All Journal Jurnal Ilmiah Komunikasi Makna Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Komunikator Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal The Messenger Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Studi Komunikasi PAX HUMANA Jurnal ASPIKOM JIKE : Jurnal Ilmu Komunikasi Efek Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies Avant Garde Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik MASSIVE: Jurnal Ilmu Komunikasi Scriptura : Jurnal Ilmiah IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Rini Darmastuti
Universitas Kristen Satya Wacana
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : Scriptura

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KAJIAN PERAN PUBLIC RELATIONS DALAM MENINGKATKAN CITRA PERGURUAN TINGGI SWASTA DI JAWA TENGAH Sinatra, Lina; Darmastuti, Rini
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.863 KB) | DOI: 10.9744/scriptura.2.2.95-105

Abstract

Nowadays, University as one of the educational institutions is not only paying attention to education but also in getting profit. These are caused by the tight competition among universities. The autonomy system in Government Universities and the establishment of new private universities are the cause of this tight competition. The problem is every private university competes in getting as many students as possible. Individual approach by a professional public relations officer is one of the most effective ways in overcoming this problem. The result of the research shows that not all public relations officers in those private universities, do their role as real public relations officers. They also do not have the same understanding about the role of a public relations officer. The universities which know well about the role of Public Relations, will do their work well and concentrate in building the image for their university. All of these will give influence in the increasing of their student intake but for the ones which do not understand the role of Public Relations will just place Public Relations in the same position as marketing.
Co-Authors Adinda Geraldine Eulike Bertin Alodia Linsi Fandita Apsari, Rani Atwar Bajari Awallina Yusanda Berta Esti Ari Prasetya Birmanti Setia Utami Budi, Elmanoel Waskito Candra, Gabriel Rizka Derek, Ryand Christian Dian Novita Kristiyani Dian Novita Kristiyani, Dian Novita Eka Surya Herlita Elisa Husein Endang Apriyani Eni Maryani Erwien Christianto Fandita, Alodia Linsi Feliatra Gabriella Mita Noventia George Nicholas Huwae Gerungan, Kirsten Kimberly Injily Grace Sinthike Kewas Haniel Setiawan Haryani, Endang Haryo S Martodirdjo Intan Djaha Jasson Prestiliano Klangrit, Suriya Kristianto, Daniel Kusuma, Gamaliel Gumilar Lina Sinatra Wijaya Lintang Faradilaningtyas Mustika Kuri Prasela P Purwanto Parastiwi, Nadia Prasida, Tan Arie Setiawan Rani Apsari Utamanyu Richard Gordon Mayopu Setya Budi, Richard Sissigi, Damianus Sonia Glory Desinta Sri Winarso Martyas Edi T Arie Setyawan P Titi Susilowati Prabawa Trivosa Pah Winarso, Sri Yoshua Christian Hutabarat