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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Syi'ar Iqtishadi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Business, Taxation and Economics Reseach MOVE: Journal of Community Service and Engagement Al-Muamalat : Jurnal Ekonomi Syariah Jurnal Ekonomika dan Bisnis Islam Az Zarqa': Jurnal Hukum Bisnis Islam Journal of Trends Economics and Accounting Research RESLAJ: Religion Education Social Laa Roiba Journal LIMNOTEK Kreativasi: Journal of Community Empowerment Mabahits Al-Uqud
Muhamad Fakhrudin
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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ANALISIS PRINSIP EKONOMI ISLAM TENTANG PERILAKU FoMO GEN Z DALAM PEMBELIAN MAKANAN VIRAL DI TIKTOK (Studi Kasus pada Gen Z di Kota Cilegon) Devinta Putri Ayu; Muhamad Fakhrudin; Mohamad Ainun Najib
Jurnal Ekonomika dan Bisnis Islam Vol 9 No 1 (2026): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v9n1.p118-130

Abstract

This study examines the Fear of Missing Out (FoMO) behavior of Generation Z in purchasing viral food on TikTok from the perspective of Islamic economics. This research employs a qualitative method with a case study approach. Data were collected through interviews, observations, and documentation involving Generation Z in Cilegon City. The results indicate that FoMO behavior in purchasing viral food is influenced by social media exposure, peer pressure, and the ease of digital transactions, which encourage impulsive consumption behavior. From the perspective of Islamic economics based on M. Umer Chapra’s framework and maqāṣid al-sharī‘ah, this behavior shows inconsistency with Islamic consumption principles, particularly regarding the prohibition of extravagance (israf), self-control, and balance between material and spiritual needs. However, this study also finds that some informants have developed awareness and begun to apply consumption behaviors that are ore aligned with Islamic values.
Analisis Penerapan Etika Bisnis Islam dalam Membangun Loyalitas Konsumen (Studi Kasus Kafe Cavelet) Ratu Sulastri; Syihabudin; Muhamad Fakhrudin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.22985

Abstract

The purpose of this research is to describe in detail about Islamic business ethics in building consumer loyalty at Cavelet Cafe. This research is located on jl. Palka cipelem, paleh kec. Pabuaran kab. Serang prov. Banten. Researchers took samples and data through interviews with the owner, employees, and consumers of this Cavelet cafe. In this study the total number of informants was 2 people. The data validity test technique used is the trigulation technique. While the data analysis technique used is a qualitative data analysis technique consisting of data reduction, data presentation, and conclusions. The results of this study indicate that the Islamic business practices carried out by Cavelet Cafe have been carried out according to Islamic business activities based on Islamic business ethics. However, this cavelet cafe has not fully implemented indicators of building good relationships with consumers and ihsan or benevolence in serving consumers. The implementation of the principles of Islamic business ethics in increasing customer loyalty has been implemented quite well although there are still shortcomings in one of the principles. The level of consumer loyalty at Cavelet Cafe as a whole is good, but there are still some consumers who state that it is not good for consumers, so consumers are reluctant to make repeat purchases and recommendations to prospective buyers or other buyers. Keywords: Islamic Business Ethics; Consumer Loyalty
Pengaruh Viral Marketing, Etika Bisnis, dan Online Customer Review Terhadap Keputusan Pembelian dalam Perspektif Ekonomi Islam (Studi Kasus pada Pembeli Bakso Goreng Raja Ngemil di Marketplace Shopee) Dinda Dwi Amalia; Syihabudin; Muhamad Fakhrudin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.23071

Abstract

This research aims to analyze the influence of viral marketing, Islamic business ethics, and online customer reviews in influencing purchasing decisions for Bakso Goreng Raja Ngemil. The sampling technique used in this research uses the Cochran formula because the population size is not known with certainty with the number of respondents being 102 people using a Likert scale measuring instrument. The analysis tool used is SPSS 25.0. The research results show that 1) Viral marketing has a positive and significant effect on purchasing decisions, 2) Islamic business ethics has a positive and significant effect on purchasing decisions, 3) Online Customer Reviews has a positive and significant effect on purchasing decisions. Keyword: Islamic Business Ehicsm, Online Customer Review, Purchase Decisions, Viral Marketing
Tinjauan Fiqih Muamalah terhadap Jual Beli Online dalam Layanan Shopeefood pada Aplikasi Shopee Bintang Firmansyah; Syihabudin; Muhamad Fakhrudin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.26818

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana jual beli online dalam Layanan Shopeefood pada Aplikasi Shopee ditinjau dari perspektif fiqih muamalah. Metode penelitian yang digunakan dalam penelitian ini ialah metode penelitian kualitatif dengan pendekatan studi kasus. Pendekatan studi kasus dipilih karena penelitian ini bertujuan untuk mengeksplorasi dan menganalisis secara mendalam bagaimana prinsip-prinsip fiqih muamalah diterapkan dalam transaksi jual beli online dalam layanan Shopeefood pada aplikasi Shopee. Berdasarkan Hasil Penelitian ini, dapat disimpulkan bahwa mekanisme Jual Beli online dalam layanan Shopeefood mengandung beberapa jenis akad yang sah menurut Fiqih Muamalah, dilakukan secara transparan, dan tidak mengandung unsur yang diharamkan. Oleh karena itu, transaksi semacam ini diperbolehkan dalam Islam, selama tetap memenuhi prinsip kejelasan, kerelaan, dan keadilan
Co-Authors Abduh, Muhammad Ahmad Fatoni Arianto Budi Santoso Asih Machfuzhoh Atika Marwah Nasution Bintang Firmansyah Deswita Herlina Devinta Putri Ayu Dinda Dwi Amalia Dwi Cahyono, Bagus Elvin Bastian Endra Triwisesa Fadhilah Fadhilah Fatoni, Ahmad Fifia Zulti Ikhsanudin Ikhsanudin Intan Puspanita Koko Komaruddin, Koko Mohamad Ainun Najib Muhammad Abduh Muhammad Abduh Najmudin Najmudin Nursaman Nursaman Pardiansyah, Elif Qotrunnada Ratu Sulastri Refi Pratiwi Saputra, Galih Ginanjar Suryani, Risa Syihabudin Syihabudin Taofik Jasalesmana Tri Wahyudi Tri Wahyudi Utami, Kurnia Dwi Sari Widya Nur Bhakti Pertiwi