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Dwi Sudjanarti
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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OPTIMALISASI IKLAN DENGAN REELS INSTAGRAM MENGGUNAKAN ADOBE PREMIER PRO PADA UMKM DAPOER OMA LIES MALANG Handaru Ega Respati; Dwi Sudjanarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1720

Abstract

Dapoer Oma Lies merupakan UMKM yang bergerak pada bidang makanan ringan. Selain memproduksi makanan ringan, UMKM ini juga menjual makanan berat. Berdasarakan hasil pengamatan, media iklan yang digunakan yaitu word of mouth dan media sosial pribadi pemilik usaha yang di upload di whatsapp dan instagram. Media iklan yang digunakan kurang optimal, karena sangat terbatas terhadap penyebaran iklan yang dilakukan. Penelitian ini bertujuan melakukan optimalisasi video iklan dengan reels instagram pada Dapoer Oma Lies. Penelitian ini menggunakan metode action research dengan prosedur penelitian yang terdiri dari perencanaan, tindakan, observasi dan refleksi. Metode pengumpulan data yaitu observasi, wawancara, dokumentasi dan kuesioner. Jumlah responden yang diambil sebanyak 35 responden yang terdiri dari 1 pemilik usaha, 2 ahli pemasaran, 2 ahli multimedia dan 30 calon konsumen. Pengukuran efektivitas desain diukur dengan metode EPIC (Empathy, Persuasion, Impact dan Communication). Dari hasil pengukuran data diketahui bahwa skor rata-rata EPIC Rate sebesar 42,5. Hal tersebut menandakan responden sangat setuju bahwa video iklan sudah sangat efektif digunakan sebagai optimalisasi video iklan dengan reels instagram pada Dapoer Oma Lies. Kesimpulan dari penelitian ini adalah video iklan reels instagram dapat dikatakan sangat efektif dan layak untuk digunakan dalam membantu mengoptimalkan media iklan di Dapoer Oma Lies. Diharapkan Dapoer Oma Lies dapat melanjutkan pembuatan video iklan yang diunggah pada sosial media instagram dan memperbarui informasi secara rutin agar dapat menarik calon konsumen.
MEDIA PROMOSI E-CATALOGUE PADA INSTAGRAM DI IESHA HIJAB KOTA MALANG fathin ummu rosyidah; Dwi Sudjanarti; Tri Ramadani Arjo
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3208

Abstract

Abstrak Akun instagram @ieshahijab memiliki kekurangan sebagai media promosi, karena informasi yang disajikan tidak lengkap. Tujuan penelitian ini adalah membuat e-catalogue produk yang dapat digunakan sebagai media promosi pada instagram Iesha Hijab malang. E-catalogue pada penelitian ini dibuat dengan menggunakan aplikasi CorelDRAW. Jenis penelitian pada penelitian ini adalah penelitian tindakan. Metode pengumpulan data yang digunakan adalah observasi, interview, dokumentasi, dan kuisioner. Unit analisis yang digunakan sebanyak 15 orang yang terdiri dari pemilik 1 orang, 2 orang ahli desain, 2 orang ahli pemasaran, dan 10 orang konsumen. Desain e-catalogue diujikan kepada pemilik dan ahli desain menggunakan teori kreteria e-catalogue yang baik. Kreteria e-catalogue yang baik adalah layout, tipografi, harmoni warna dan gaya desain. Sedangkan untuk menilai kelayakan deain e-catalogue sebagai media promosi dilakukan menggunakan model EPIC (Empathy, Persuasion, Impact, dan Communication). Model EPIC diujikan kepada ahli pemasaran dan konsumen. Penelitian tindakan ini dilakukan sebanyak dua siklus. E-Catalogue yang dihasilkan pada penelitian ini mempunyai format JPG. Background yang digunakan pada desain menyesuaikan dengan keinginan dari pemilik usaha. Hasil penelitian pada siklus kedua desain e-catalogue dinilai sebagai desain yang sangat baik nilai skor 4.2, sedangkan nilai EPIC Rate menunjukkan skor4,5 yang tergolong kategori sangat efektif. Kata Kunci: Media promosi, desain e-catalogue, Instagram, CorelDRAW
Pembuatan Konten Instagram Menggunakan Aplikasi Canva PRO Sebagai Media Promosi Produk SentralIn Zalfa Nursyahira Ramadhanita; Tri Ramadani Arjo; Dwi Sudjanarti
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3261

Abstract

Instagram is one of the platforms used in promotion to attract the attention of potential customers.SentralIn is a new product that has not run any promotions, so its Instagram account has not been optimized. This research aims to design Instagram Feeds as a promotional media using the Canva PRO application on the SentralIn Instagram account. This research used the action research method. Data collection methods included interviews, observations, questionnaires and documentation. Respondents in this study were 1 business owner, 2 design experts, 2 expert marketers and 10 online shop owners. Measurement of design effectiveness was done using the EPIC Rate method with 4 indicators, namely Empathy, Persuasion, Impact and Communication. This analysis was conducted in 2 cycles. After distributing questionnaires, the EPIC average score in cycle 1 shows an value of 4.04 out of 5.0 in the effective category. In cycle 2, increased to 4.41 out of 5.0 in the very effective category. It can be concluded that the Instagram Feeds research design that has been made is worth publishing and is very effective as a promotional media. Therefore, it needs to be done regularly in creating relevant, interesting, and useful content to maintain followers effectively.
PEMBUATAN VIDEO IKLAN DI MEDIA SOSIAL INSTAGRAM MENGGUNAKAN APLIKASI VLOG NOW PADA KANVILL DAU MALANG Alifia Mayori; Dwi Sudjanarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.4973

Abstract

Kanvill Dau Malang merupakan sebuah usaha kuliner bertemakan outdoor grill yang menyajikan produk makanan serta minuman yang bervariatif. Tetapi, Kanvill Dau Malang memiliki kekurangan dalam hal memasarkan produknya, terutama produk minuman. Para pelanggan dan calon pelanggan lebih terfokus kepada produk makanan. Hal ini disebabkan karena kurangnya informasi tentang produk minuman. Sehingga dibutuhkan pengoptimalan media promosi berupa video iklan. Penelitian ini bertujuan untuk mengetahui dan menjelaskan optimalisasi media promosi video iklan di media sosial Instagram di Kanvill Dau. Penelitian ini menggunakan metode Action Research dengan prosedur penelitian yang terdiri dari perencanaan, tindakan, observasi dan refleksi. Metode pengumpulan data yaitu wawancara, kuisioner, observasi dan dokumentasi. Jumlah responden yang diambil sebanyak 15 responden yang terdiri dari 1 pemilik usaha, 2 ahli pemasaran, 2 ahli multimedia dan 10 calon konsumen. Pengukuran efektivitas desain diukur dengan metode EPIC (Empathy, Persuasion, Impact dan Communication). Hasil penelitian melalui siklus 1 dan berakhir di siklus 2, dengan hasil pengukuran data EPIC Rate sebesar 4,7. Hal tersebut menandakan responden sangat setuju bahwa video iklan sudah sangat efektif digunakan sebagai pengembangan media promosi pada Kanvill Dau Malang. Dari penelitian ini dapat disimpulkan bahwa video iklan yang dibuat sangat efektif untuk digunakan sebagai optimalisasi media promosi pada Kanvill Dau Malang.
Media Promosi E-Catalogue di Instagram pada Indio Makeup Singosari Malang Fania Ardani; Dwi Sudjanarti
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 5 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi Mei)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i5.296

Abstract

Indio Makeup Artist is an SME specializing in makeup services. The word-of-mouth promotion used by Indio Makeup Artist is considered less effective in attracting potential customers. Therefore, creating an e-catalogue to be published on Instagram is necessary. This research aims to develop an innovative e-catalogue promotion for Indio Makeup Artist. This research uses the action research method, which involves distributing questionnaires to the owner, 2 design experts, 2 marketing experts, and 10 potential customers. The marketing experts' questionnaires are assessed using the EPIC method (Empathy, Persuasion, Impact, and Communication). Meanwhile, the questionnaires for design experts and the owner use criteria for evaluating a good e-catalogue design (Theme, Writing and Language, and Product Photos). The results of the research indicate that the e-catalogue design is categorized as very good. The design score received a rating of 4.6, which falls into the excellent category. The EPIC score also received a rating of 4.6, classifying it as highly effective. It can be concluded that the e-catalogue is suitable for publishing to help promote Indio Makeup Artist. The recommendation is that the e-catalogue should be promoted through Instagram Stories using the available link.
Pembuatan Feeds Instagram Sebagai Media Promosi Untuk Menciptakan Brand Awareness Pada UMKM Kimbab Foodnaku di Kota Malang Salsabila Fitri Wijaya; Heru Utomo; Dwi Sudjanarti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5m488636

Abstract

This research aims to design Instagram feeds design as a promotional media in an effort to create brand awareness at Kimbab Foodnaku MSMEs in Malang City. The problems faced by these MSMEs are the limited range of promotion and the appearance of the @foodnaku_ Instagram account does not have a consistent visual design in the use of colors, typography, and low image quality. This research uses the spiral model action research method with 2 cycles which include the stages of planning, action, observation, and reflection. Data were collected through interviews, observations, documentation, and distributing questionnaires to 20 respondents consisting of business owners, design experts, marketing experts, and potential customers. Design effectiveness was measured through four levels. The results showed that the feeds design created with Adobe Illustrator proved to be very effective and worth publishing as a promotional media. The design is able to increase consumer attention, interest, and understanding of the product and significantly strengthen brand identity.
Promosi Menggunakan Desain Kemasan untuk Meningkatkan Minat Beli dengan Aplikasi Corel Draw X-7 pada Pitaburger Wings Malang Ario Bimo Fatahillah; Dwi Sudjanarti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s68hha36

Abstract

The rapid growth of the culinary industry encourages businesses to innovate, particularly through packaging design as a promotional medium. Pitaburger Wings Malang has been using simple packaging that lacks sufficient information, making it less effective in increasing consumer purchase intention. This study aims to analyze and redesign the packaging using CorelDRAW X-7 to create a more communicative and attractive design. The research applied an action research method conducted in two cycles, with data collected through observation, interviews, questionnaires, and documentation from 10 respondents consisting of the business owner, design experts, a marketing expert, and consumers. The effectiveness of the design was evaluated using the VIEW (Visibility, Information, Emotional Appeal, Workability) and AIDA (Attention, Interest, Desire, Action) models. Findings in Cycle I indicated weaknesses in information readability, requiring improvements. After revisions in Cycle II, all VIEW and AIDA indicators showed improvement, indicating that the new packaging design is more visually appealing, clearer in conveying information, functional, and effective in attracting consumer attention and purchase intention. Therefore, the redesigned packaging is considered feasible for use as a promotional medium and has the potential to enhance the competitiveness of Pitaburger Wings Malang products.
Pembuatan Desain Kemasan Menggunakan Aplikasi Corel Draw untuk Meningkatkan Minat Beli pada Setiawan Meat Kota Batu Reyhan Hadani Setiawan; Heru Utomo; Dwi Sudjanarti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zntbxd03

Abstract

Setiawan Meat is a business specializing in selling of raw beef, operating with a commitment to providing high-quality products to consumers. One of Setiawan Meat’s innovative products is frozen food. This innovation aims to follow the ever-changing market trends and meet the customers need. Relate to that, the purpose of this study was to design packaging that can increase the customer buying interest in Setiawan Meat products. This study used the Action Research method, which consists of planning, action, observation, and reflection. The data collection methods included observation, interviews, and documentation. The unit of analysis included 1 owner, 2 marketing experts, 2 computer experts, and 10 consumers. The effectiveness of the design was measured with the EPIC model, which includes the dimensions of Empathy, Persuasion, Impact, and Communication. The purchase interest was measured with the AIDA model, which includes the stages of Attention, Interest, Desire, and Action. The results showed that in cycle 1, the packaging design was already in the "very effective" category, but there were still some suggestions and feedback from the respondents. Therefore, the design needed to be improved in the next cycle. In cycle 2, the EPIC score averaged 4.57, which belong to the "very effective" range. The AIDA results showed that all statements scored above 80%, with an average of 90.27%, indicating that respondents strongly agreed with the packaging design and considered it suitable for publication. Based on the results of the study, it can be concluded the packaging design created with CorelDraw is very effective to increase the buying interest. It is expected that this packaging design can be well utilized and help Setiawan Meat enhance customer purchase interest and sales of  frozen food products.
Co-Authors Achmad Zaini Alifia Mayori Ario Bimo Fatahillah Asminah Rachmi Asminah Rachmi Asminah Rahmi Daffa Arya Kumara Erma Yanuarni Esther Hesline Palandi Fania Ardani fathin ummu rosyidah Hafidh Ardiyansyah Suwandi Handaru Ega Respati Heru Utomo Heru Utomo Joni Dwi Pribadi Lilies Nur Ainie Musthofa Hadi Musthofa Hadi Reyhan Hadani Setiawan Rr. Tri Istining Wardani Salsabila Fitri Wijaya Tatiana Kristianingsih Tri Ist. Wardani Tri Istining Wardani Tri Ramadani A Tri Ramadani Arjo Umi Khabibah Umi Khabibah Zalfa Nursyahira Ramadhanita