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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Target : Jurnal Manajemen Bisnis ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Ramadhania Ramadhania
Universitas Tamansiswa Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions

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The Influence of The Need to Seek Variation and Consumer Dissatisfaction on Moving The Xiaomi Smartphone Brand in Padang City Ramadhania, Ramadhania; Rina, Rina
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 3 No. 2 (2022): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.743

Abstract

This research aims to determine and analyze the influence of the need to seek variety and consumer dissatisfaction on switching the Xiaomi smartphone brand in Padang City. This research method is descriptive quantitative. The sampling technique in this research was purposive sampling, the research sample was 100 respondents, the data collection method was using Google from. The data analysis techniques used are multiple linear regression, t test, F test and coefficient of determination. From the results of the multiple linear regression test, it is Y = 0.856 + 0.330X1 + 0.655X2 + e. The t test carried out showed that the need to seek variety (X1) and consumer dissatisfaction (X2) partially had a significant effect on switching the Xiaomi smartphone brand in Padang City (Y). The results of the F test prove that the need to seek variety and consumer dissatisfaction together have a significant effect on switching the Xiaomi smartphone brand in Padang City. The coefficient of determination was 73.1%, while the remaining 26.9% was explained by other variables not discussed in the research, such as product quality and company image. Keywords: The Need To Seek Variety, Consumer Dissatisfaction, And Brand Switching  
Pengaruh Destination Image Dan Perceived Value Terhadap Revisit Intention Pada Objek Pemandian Rumah Putiah Di Kabupaten Padang Pariaman Ramadhania; Watmawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8402

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh destination image dan perceived value terhadap revisit intention pada objek pemandian rumah putiah Kabupaten Padang Pariaman. Populasi dalam penelitian ini adalah pengunjung atau wisatawan yang telah berkunjung ulang ke pemandian rumah putiah. Metode penelitian yang digunakan adalah metode kuantitatif. Penentuan sampel ditentukan dengan teknik purposive sampling sehingga jumlah sampel dalam penelitian ini adalah 100 responden. Teknik analisis yang digunakan adalah analisis regresi linear berganda. Berdasarkan uji t yang dilakukan bahwa variabel destination image (X1) berpengaruh signifikan terhadap revisit intention pada objek Pemandian Rumah Putiah Kabupaten Padang Pariaman, dan perceived value (X2) tidak berpengaruh signifikan terhadap revisit intention pada objek Pemandian Rumah Putiah Kabupaten Padang Pariaman. Sedangkan, hasil uji F terbukti variabel destination image (X1) dan perceived value (X2) secara simultan berpengaruh signifikan terhadap revisit intention pada objek Pemandian Rumah Putiah Kabupaten Padang Pariaman. Hasil koefisien determinasi didapatkan 0,437 berarti sekitar 43,7% variabel destination image (X1) dan perceived value (X2) mempengaruhi variabel revisit intention (Y) pada objek Pemandian Rumah Putiah Kabupaten Padang Pariaman. Sisanya 56,3% dipengaruhi oleh variabel lainnya yang tidak diteliti yaitu fasilitas, pelayanan, dan lokasi.
Co-Authors Adinda Rivani Alifia Wulan Henny Sjafitri Herry Hardian Hesti Mayasari Lenny Hasan Lenny Hasan, Henny Sjafitri, Nelharosma, Meugah Fauziah Novelisa Suryani Rihan Ifebri Rina Rina Watmawati