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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IJEBA (International Journal of Economic, Business & Applications)
Iwan Nauli Daulay
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : IJEBA (International Journal of Economic, Business

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The Effect of Product Innovation and Market Orientation on Competitive Advantage and Company Performance in the Small and Medium Furniture Industry in Pekanbaru City Salamah, Ummi; Daulay, Iwan Nauli; Asrilsyak, Sharnuke
International Journal of Economic, Business & Applications Vol. 9 No. 1 (2024): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/0fb3ba14

Abstract

The purpose of this research is to knowThe Effect of Product Innovation and Market Orientation on Competitive Advantage and Company Performance in the Small and Medium Furniture Industry in the city of Pekanbaru. In this study consists of four variables. Those variables areProduct Innovation (X1) Market Orientation (X2) on Competitive Advantage (Y1) and Company Performance (Y2). The data analysis method uses the Quantitative Descriptive method with the Path Analysis tool, with the help of using a statistical application, namely SPSS version 23. The results show that: 1) Product innovation has a significant effect on competitive advantage. 2) Product innovation has a significant effect on company performance. 3) Market orientation has a significant effect on competitive advantage. 4) Market orientation has a significant effect on company performance. 5)Competitive advantage has a significant effect on company performance. 6) Product innovation has a significant effect on company performance through competitive advantage. 7) Market orientation has a significant effect on company performance through competitive advantage.
Co-Authors ', Samsir Adanan, Maksum Agustio, Rail Ainul Fuadi Amelia Amelia Amelia Pratiwi Andromike Maineldi Anggia Paramitha Ardhian Saputra Atdri Rakian, Atdri Dedy Novrizal Dewita Suryati Ningsih Dian Denisha Daniel Dwi Youmu Fithra, Dwi Youmu Eka Ristiani Erikson Manurung Evitamala Sari Faizal Rahman Fatimah Maharani Siregar Indah Zilarsy Indra Rochmadi Suhartono Liswar Hamid M. Fadhil ' Machasin ' Meksi Aleksander Nuryanti ' Nuryanti Nuryanti Ozi Ahmad Sapitra Pardede, Jackson Paulus Paulus Ananto Nainggolan Prima Andreas Siregar Rama Pujangga, Rama Restu ' Rio Jonnes Marpaung Salamah, Ummi Samsir ' Samsir Samsir Sharnuke Asrilsyak Sri Indarti Sri Indarti Sri Sitiani Nurutami Suhermiati ' Susi Hendriani Susi Hendriani syafri roni Veni Azelya Wahyu Indra Permata Yeni Yeni Zupri Hadi, Zupri