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Pengaruh Kualitas Produk dan Citra Merek terhadap Proses Keputusan Pembelian pada PD Marmara Garut Wati Susilawati
Jurnal Wacana Ekonomi Vol 16, No 2 (2017): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i2.400

Abstract

The purpose of this study is to determine the effect of product quality and brand image on the purchasing decision process, the effect of product quality on the purchasing decision process, and the effect of brand image on the purchasing decision process. In this study the authors used descriptive and associative methods, while the respondents in this study were 96 respondents who were consumers who bought a Honda Scoopy motorcycle, with the sampling technique used was the non-probability sampling method. The data analysis technique used in this study was the validity and reliability test. Analysis of the data used in this study is descriptive analysis and multiple linear regression analysis and uses the help of Microsoft Excel and SPSS 19. The results of the analysis in this study show that H1 has an effect on product quality and brand image on the purchase decision process. the purchase decision process and H3 there is an effect of brand image on the purchase decision process.
Pengaruh Brand Image terhadap Brand Trsut Serta Implikasinya terhadap Brand Loyality (Produk Dodol PT. Herlinah Cipta Pratama) Wati Susilawati; Wufron Wufron
Jurnal Wacana Ekonomi Vol 17, No 1 (2017): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v17i1.222

Abstract

This research was conducted to determine the effect of brand image on brand trust and its implications for brand loyalty. This study uses a sample of the number of customers at PT Herlinah Cipta Pratama by using a purposive sampling technique. The data used in this study are primary data obtained through distributing questionnaires to company customers with predetermined criteria. The data analysis technique used is regression analysis with mediating variables. The results showed that brand image has a positive and significant effect on brand trust, brand image has a positive and significant effect on brand loyalty, brand trust has a positive and significant effect on brand loyalty, and it is concluded that brand image can have a significant effect on brand loyalty through brand trust.
Peningkatan Kemampuan Kelancaran Prosedural Matematika Siswa melalui Microsoft Mathematics Nur’Afianti Nur’Afianti; Juariah Juariah; Hamdan Sugilar; Wati Susilawati
Al-Khwarizmi : Jurnal Pendidikan Matematika dan Ilmu Pengetahuan Alam Vol 10, No 2 (2022): Al-Khwarizmi : Jurnal Pendidikan Matematika dan Ilmu Pengetahuan Alam had Accre
Publisher : Prodi Pendidikan Matematika FTIK IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/jpmipa.v10i2.1572

Abstract

Abstract:The ability of procedural fluency is one of the important skills for junior high school students so that students know their level of understanding of a mathematical concept. This study aims to determine the improvement of procedural fluency using Microsoft Mathematics. This study uses a quasi-experimental method in class VIII at one of the junior high schools in Bandung. The instrument used is a procedural fluency test. The results showed that the procedural fluency of students who were taught using Microsoft Mathematics had an average gain of 0.53, better than students who used conventional learning with an average score of gain (0.46). So learning using Microsoft Mathematics can be an alternative to improve procedural fluency skills.Abstrak:Kemampuan kelancaran prosedural merupakan salah satu kemampuan yang penting untuk dimiliki siswa tingkat SMP agar siswa mengetahui tingkat pemahamannya terhadap suatu konsep matematis. Penelitian ini bertujuan untuk mengetahui peningkatan kemampuan kelancaran prosedural menggunakan Microsoft Mathematics. Penelitian ini menggunakan metode kuasi eksperimen di kelas VIII pada salah satu SMP yang ada di Kota Bandung. Instrumen yang digunakan adalah tes kemampuan kelancaran prosedural. Hasil penelitian menunjukkan kemampuan kelancaran prosedural siswa yang diajar menggunakan Microsoft Mathematics memiliki rata-rata nilai gain 0,53, lebih baik daripada siswa yang menggunakan pembelajaran konvensional dengan skor rata-rata nilai gain (0,46). Sehingga pembelajaran menggunakan Microsoft Mathematics dapat menjadi salah satu alternatif untuk meningkatkan kemampuan kelancaran prosedural.g. Instrumen tes yang digunakan yaitu tentang kemampuan kelancaran prosedural. Hasil menunjukkan bahwa siswa yang pembelajarannya menggunakan Microsoft Mathematics dengan skor rata-rata nilai gain (0,53) lebih baik daripada siswa yang menggunakan pembelajaran konvensional dengan skor rata-rata nilai gain (0,46). Sehingga dapat disimpulkan bahwa pembelajaran menggunakan Microsoft Mathematics dapat menjadi salah satu alternatif untuk meningkatkan kemampuan kelancaran prosedural.
The Use Of Digital Poster Media in The Learning Of Objects in Elementary Schools Wati Susilawati
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 4 (2021): Social, Humanities, and Educational Studies (SHEs): Conference Series (Special Issue 2
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.302 KB) | DOI: 10.20961/shes.v4i6.70567

Abstract

Saat ini teknologi berkembang pesat dan di gemari oleh banyak kalangan, tidak mengenal usia muda atau tua, semua kalangan saat ini telah mengunakan teknologi masa k ini. Handphone, laptop, dan yang lainnya merupakan beberapa teknologi yang digunakan oleh berbagai macam kalangan. Sehingga seiring berkembangnya teknologi, teknologi masuk ke berbagai bidang kehidupan. Salah satunya bidang Pendidikan. Ada beberapa contoh bentuk dari media pembelajaran visual a) Poster, (b) Komik, (c) Kartun, (d) Peta, (e) Flipchart, (f) Big Book, (g) Kalender Cerita, dan (h) Gambar/foto. Poster digital adalah karya poster dibuat dengan menggunakan program grafis di komputer atau dibuat/ digambar secara manual kemudian dipindai (scanned) atau difoto digital agar berwujud digital. karya poster dibuat dengan menggunakan program grafis di komputer atau dibuat/digambar secara manual kemudian dipindai (scanned) atau difoto digital agar berwujud digital. Poster merupakan media gambar. Dalam dunia pendidikan poster telah mendapat perhatian yang cukup besar sebagai suatu media untuk menyampaikan informasi, saran, pesan dan kesan, ide dan sebagainya. Media pembelajaran poster dikatakan baik apabila memenuhi kriteria-kriteria tertentu, kriteria-kriteria yang mencangkup poster yaitu: 1. Tingkat keterbacaan (readability) 2. Mudah dilihat (visibility) 3. Mudah dimengerti (legibility) 4. Serta komposisi yang baik
COMPETITIVE ADVANTAGE STRATEGY ORIENTED TO MARKETING PERFORMANCE OF PRIVATE UNIVERSITIES Rita Herawati; Nizar Alam Hamdani; Wati Susilawati
Journal Civics And Social Studies Vol. 5 No. 1 (2021): Jurnal Civicos Vol 5 No 1 Tahun 2021
Publisher : Institut Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/journalcss.v5i1.149

Abstract

The aim of this research is to analyze the influence of the Competitive Advantage Strategy Oriented to Marketing Performance at Garut University. The research method used is a descriptive survey and explanatory survey method with the organizational analysis unit, namely Garut University and the observation unit is Pipinanan University. The data analysis technique in this research uses variant or component-based structural equation modeling, namely partial least squares (PLS) with the smartpls 3.0 program, so all members of the population are designated as respondents. The results of this research show that 1) The external marketing environment has a positive influence on competitive advantage. 2) The external marketing environment has no influence on Marketing Performance, 3) The internal marketing environment has a positive influence on competitive advantage, 4) The internal marketing environment has no influence on marketing performance, 5) Competitive advantage has a positive influence on Marketing Performance.
STRATEGI PEMASARAN DESA WISATA SINDANGKASIH DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT LOKAL MELALUI PENJUALAN PAKET WISATA Fitri Nokialita; Wati Susilawati; Stanny Dhamayanty
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4187

Abstract

Penelitian ini memiliki tujuan untuk mengetahui permasalahan yang berada di desa wisata Sindangkasih, menganalisis strategi desa wisata Sindangkasih dalam meningkatkan perekonomian masyarakat lokal melalui penjualan paket wisata, dan mengembangkan model strategi yang tepat dan efektif untuk Desa wisata Sindangkasih dalam meningkatkan perekonomian masyarakat melalui penjualan paket wisata. Menggunakan metode Kualitatif dengan teknik pengumpulan data yang peneliti dapatkan berasal dari wawancara dengan pengelola dan masyarakat desa wisata Sindangkasih, focus group discussion (FGD), dan observasi yang dilakukan secara langsung dilapangan serta menggunakan pendekatan Soft System Methodology. Hasil dari penelitian ini menggunakan tujuh langkah Soft System Methodology yang memperlihatkan bahwa terdapat strategi pemasaran yang perlu dikembangkan untuk meningkatkan perekonomian masyarakat lokal.
Application of Cooperative Learning Models of Jigsaw, Think Pair Share and Confensional Types to Improve the Learning Outcomes of Vocational School Students in PAI Subjects Based on Middle School Origin and Mts Ahmad Subarna; Wati Susilawati; Adam Malik
al-Afkar, Journal For Islamic Studies Vol. 7 No. 4 (2024)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v7i4.1472

Abstract

This study aims to determine; (1) The effect of applying the jigsaw type cooperative learning model, think pair share and conventional on Islamic Religious Education subjects; (2) Student learning outcomes based on school origin factors; (3) Interaction between learning models and school origin factors. The approach taken in this study used a quantitative approach with a quasi-experimental method. The population of this research is class X students of SMK Negeri 10 Bandung. The data analysis technique used in this research is two-way ANOVA analysis. The results showed that; (1) There are differences in student learning outcomes in PAI subjects based on jigsaw, think pair share and conventional cooperative learning models; (2) There are no differences in student learning outcomes based on school origin factors; (3) There is no interaction between learning models and school origin factors in determining student learning outcomes. Cooperative learning models of jigsaw type, think pair share and conventional applied have an influence on student learning outcomes based on school origin in Islamic Religious Education subjects.
The Influence of Stad, NHT and Conventional Cooperative Models and the Ability to Read the Qur'an on Fiqh Learning Outcomes Muhammad Ridho Abdul Rozaq; Wati Susilawati; Adam Malik
al-Afkar, Journal For Islamic Studies Vol. 8 No. 2 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i2.1452

Abstract

This study aims to analyze the effect of the implementation of learning models (STAD, NHT and Conventional) and BTQ ability on Fiqh learning outcomes. This research method uses an experimental method with a quasi-experimental design. The population of this study was 60 students of grade 4 of SDIT Plus Al-Muhsinin. The instruments used consisted of; 1) Tests given to students totaling 20 multiple-choice questions; 2) Al-Qur'an reading ability test through oral tests, namely reading and writing the Al-Qur'an. The data analysis technique used in this study used two-way ANOVA analysis. The results of this study indicate that; 1) there is no difference in Students' Fiqh Learning Outcomes based on learning models (STAD, NHT, and Conventional), 2) there is a difference in Students' Fiqh Learning Outcomes based on BTQ ability, 3) there is no interaction between learning models and BTQ ability in determining students' Fiqh learning outcomes. Thus, learning outcomes are not influenced by the implementation of learning models but are influenced by the ability to read and write the Al-Qur'an.
Improving Fiqh Learning Outcomes Through Problem Based Learning (PBL), Jigsaw, And Conventional Models Based On Interpersonal Intelligence Factors Roby Salim; Wati Susilawati; Adam Malik
al-Afkar, Journal For Islamic Studies Vol. 8 No. 2 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i2.1469

Abstract

This research is shaped aside from seeing a dissatisfaction with the learning of the subjects of the students in the classroom. The objective of this study is to find out: 1) Differences in learning outcomes of students based on learning models (Problem Based Learning (PBL), Jigsaw and Conventional); 2) Difference in learners based on interpersonal intelligence (very good, good and good enough); 3) Interactions between learning models and interpersonnel intelligence in determining the learning outcome of students. The approach used in research is a quantitative approach to comparative methods. The results of the study showed that: 1) there was a difference in the learning outcome of the student based on the learning model (Problem Based Learning (PBL), Jigsaw and Conventional); 2) there was no difference in learning outcomes of students based on interpersonal intelligence (very good, good and fairly good), it was also found that the student with interpersonal intelligence is very different from the student who has good and sufficiently good interpersonnel intelligence; 3) There was no interaction between learning model and interpersons intelligence in determining the student's learning output.
Problematika Teknologi dalam Pendekatan Deep Learning Matematis di Indonesia Mudjib, Ridho; Wastralangkara, Wailah Wajra; Anne Aulia Syalsabilla; Wati Susilawati
Polinomial : Jurnal Pendidikan Matematika Vol. 4 No. 4 (2025)
Publisher : Papanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jp.v4i4.2426

Abstract

Mathematics learning is not sufficient by relying solely on memorization; it also requires deep conceptual understanding and active student engagement. The deep learning approach has emerged as a more meaningful alternative, with educational technology playing a crucial role in supporting its implementation. This study employs a Systematic Literature Review (SLR) method using the PRISMA protocol, which includes several stages: identification, screening, eligibility testing, and final selection. The PICOC framework was applied to ensure appropriate inclusion criteria. From 60 articles initially identified across databases such as Google Scholar, Garuda, DOAJ, and SINTA, 30 articles were found to meet the requirements for analysis. The findings reveal that the most frequently integrated technologies in mathematics learning include GeoGebra, learning management systems such as Google Classroom and Moodle, augmented reality, e-modules, mobile applications, and artificial intelligence–based media. These technologies have been shown to enhance students’ understanding of mathematical concepts, strengthen critical thinking skills, and foster motivation as well as independent learning. Nevertheless, the implementation of technology in mathematics education in Indonesia continues to face significant challenges, including limited infrastructure, low levels of teachers’ digital literacy, unequal access across regions, and insufficient training and policy support. The analysis also highlights that most existing studies remain descriptive and product-oriented, while conceptual research on the integration of deep learning and technology within the local context is still scarce. This study concludes that more comprehensive strategies are required, such as strengthening teacher capacity, developing technology-responsive curricula, and building an inclusive digital ecosystem, in order to make mathematics learning in Indonesia more effective and sustainable