Article Per Year (5 Year)
p-Index From 2020 - 2025
3.295
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Bisnis Tech-E Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) Ensiklopedia of Journal JIKA: Jurnal Ilmu Keuangan dan Perbankan Ensiklopedia Social Review JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Batara Wisnu : Indonesian Journal of Community Services NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Indonesia
hasan, samsurijal
Universitas Pahlawan Tuanku Tambusai
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmiah Ekonomi dan Bisnis

 1 
PENGARUH KUALITAS PRODUK, HARGA, DAN SISTEM PEMBAYARAN TERHADAP KEPUTUSAN PEMBELIAN MEUBEL SEBAGAI PRODUK TERSIER DALAM UPAYA BERSAING DENGAN E-COMMERCE DAN PERUBAHAN SOSIO-EKONOMI GLOBAL samsurijal hasan
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 17 No. 2 (2020)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v17i2.4498

Abstract

Produk furnitur adalah produk tersier yang penjualannya dalam kondisi yang disengaja. Dimana produk tersebut dibeli dalam kondisi tidak menentu seperti persiapan pernikahan, belilah item furniture baru untuk rumah baru atau kantor bekas. Sebagian besar customer membutuhkan beberapa kali (1-2 tahun) untuk repeat order. Produk yang berkualitas dan harga yang bersaing menjadi hal penting yang harus dicari oleh setiap perusahaan jika ingin produk yang dihasilkan dapat bersaing di pasaran. Penelitian ini berfokus pada mengukur kontribusi kualitas Produk, Harga dan Sistem Pembayaran dalam pengambilan keputusan produk pelanggan seiring dengan tantangan terhadap E-Commerce dan perubahan Sosial Ekonomi Global. Analisis data diperoleh dari dua sumber utama yaitu kuesioner pelanggan sebagai data primer dan laporan perusahaan serta observasi sebagai data sekunder. Analisis statistik dilakukan untuk mengetahui kontribusi kualitas produk, harga, dan sistem pembayaran. Kelayakan unit usaha ini dalam kondisi Sosial Ekonomi Global saat ini. Variabel kualitas produk, harga dan sistem pembayaran berpengaruh signifikan terhadap keputusan pembelian pelanggan. Hubungan antara variabel independen terhadap variabel dependen cukup tinggi yaitu sebesar 0,893 dengan kontribusi sebesar 79,10% sedangkan sisanya 20,90% dipengaruhi oleh variabel lain di luar model penelitian. Berdasarkan penelitian tersebut, keberadaan E-Commerce untuk produk ini tidak signifikan. Karena, mahalnya biaya pengiriman produk. Toko furnitur masih menjanjikan dibandingkan dengan Toko E-Commerce. Sayangnya, penurunan ekonomi global berdampak besar pada kemampuan membeli konsumen.
STRATEGI KELAYAKAN DAN PENINGKATAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN UMKM KULINER DI MASA PANDEMI COVID-19. STUDI KASUS: KOTA BANGKINANG, KAMPAR, RIAU: Case Study: Bangkinang City, Kampar, Riau. Samsurijal Hasan; Kurniawan Adha; Utami Yerikania
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic can be classified as a disaster where it not only has a health impact but also has a major impact on the social and economic life of the community. Efforts to reduce the spread of the Covid-19 virus are carried out by restricting people's movements and vaccinations. In this new normal, known as the term Work or Study from Home, this situation also causes changes in the cultural, social, and economic order of the society. This study aims to determine the feasibility of social media as a marketing medium for culinary MSMEs in Bangkinang City and what are the opportunities and challenges for this industry. A study on the marketing effectiveness of online MSMEs for the food or culinary sector in a pandemic was conducted to examine the effectiveness of online media in increasing sales. This basic method is used with income analysis through a survey approach to 6 MSMEs that use digital as a marketing base and responses from 300 respondents. Identification of Internal and External Factors found that the position of internal factors in the development of digital promotion of MSEM Culiner sector in Bangkinang City was still classified in the weak category. This shows that with low effort in digital marketing, it is able to provide good enough feedback and needs to be improved. From the results of mapping the IFE and EFE factors, the strategic position and development of digital promotion of MSME culinary sector in Bangkinang City, Kampar Regency is in Quadrant II, namely the STABILITY quadrant or in a stable condition. From the results of the SWOT analysis, ten strategies are given which are the results of the formulation of internal factors (IFE) and external factors (EFE). The strategy in this study is intended as a plan (planning) to achieve the goal. Strategy as a plan is a planned program or step which are a directed course of action to achieve a set of predetermined goals or ideals, as is the case with the concept of strategic planning.
Co-Authors Abshor Marantika Agam Sinaga Aris Suhud Aryadi Aryadi Aryadi Aryadi Aryadi Citrawati Jatiningrum Epid Apriani Farhas, Risqon Jamil Fithriya a, Rinda Heriyanti, Yuli Kurniawan Adha Miswan Gumanti Muh. Rezky Naim Naim, Muh. Rezky Nany Librianty Nikous Soter Sihombing Putri, Librina Tria Rapizo, Ulpa Ratna Riyanti RIKI RIKI, RIKI Rizqon Jamil Farhas Sari, Efti Novita Satria Abadi Suhud, Aris Utami Yerikania