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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Studi Manajemen dan Bisnis Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri JURNAL PENDIDIKAN TAMBUSAI Business Management Analysis Journal (BMAJ) Jurnal Mantik Didaktik : Jurnal Ilmiah PGSD STKIP Subang Quantitative Economics and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Golden Ratio of Marketing and Applied Psychology of Business Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Golden Ratio of Mapping Idea and Literature Format Jurnal Teknik Industri Industrial Research Workshop and National Seminar Gemilang: Jurnal Manajemen dan Akuntansi Journal of Creative Student Research Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Diakonia Madani: Multidisciplinary Scientific Journal Center of Economic Students Journal (CSEJ) Jurnal Manajemen Kreatif dan Inovasi Jurnal Bintang Pendidikan Indonesia Jurnal Mahasiswa Kreatif Scientica: Jurnal Ilmiah Sains dan Teknologi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi PENG: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Inovatif dan Digital Jurnal Pemimpin Bisnis Inovatif Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Jurnal Ilmu Multidisiplin LANCAH Jurnal Inovasi dan Tren Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Simanjuntak, Mariana
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Journal : Madani: Multidisciplinary Scientific Journal

 1 
Pengaruh Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Kasus Sarung Khas Balige) Pakpahan, Desi Anju Nadetha; Simanjuntak, Mariana
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 3 (2024): Madani, Vol. 2, No. 3 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12636889

Abstract

This research was aimed to find out the influence of brand image and price perception on purchasing decisions. This research used quantitative methods with the typical Balige Sarong business object. In this research, the independent variables were brand image and price perception, while the dependent variable is purchasing decisions. The population of this research was the entire Balige community. Samples were taken from the population using Non-Probability Sampling techniques with Accidental Sampling techniques. This research has a target sample of 100 business actors (distributors and retailers) and buyers of Khas Balige sarongs. The research instrument used to collect data was a Likert scale questionnaire. The instrument was tested using SPSS Amos 26. The data analysis method used in this research was multiple linear regression analysis and hypothesis testing (t-test). The research results showed that there was a high influence on brand image and price perception and purchasing decisions by 93%. Each independent variable also influences the dependent variable. Brand image has a positive and significant effect on purchasing decisions. This was indicated by the Critical Ratio (CR) value of 3.149 with probability = 0.002 < 0.005. Price perception has a positive and significant effect on purchasing decisions. This was indicated by the Critical Ratio (CR) value of 2.959 with probability = 0.003 < 0.005.
Analisis Pengaruh Kualitas Produk dan Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Air Mineral Merek Tirta Tio Siagian, Ondo Pasuna; Simanjuntak, Mariana
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 3 (2024): Madani, Vol. 2, No. 3 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12662522

Abstract

This research was aimed to analyze the influence of product quality and brand image on customer loyalty through customer satisfaction of Tirta Tio brand mineral water. This research used quantitative method. The samples were taken from the population using Non-Probability Sampling techniques with Accidental Sampling techniques. The research instrument used to collect data was a Likert scale questionnaire. The instrument was tested using SPSS Amos 26. The data analysis method used in this research was multiple linear regression analysis and hypothesis testing (t test). The research results showed that product quality has a positive and significant effect on customer satisfaction with a high level of influence of 89%, brand image has a positive influence on customer satisfaction with a low level of influence of 9%, product quality has a positive influence on customer loyalty with a medium level of influence of 56% , brand image has a positive effect on customer loyalty with a medium level of influence of 58% and customer satisfaction has a positive effect on customer loyalty with a medium level of influence of 59%. Therefore, it can be concluded that all the variables in this case had an influence even though the level of influence varies.
Co-Authors A Silalahi, I Yeshinta Aditya Halim Perdana Kusuma Putra Putra Agnes Pasaribu Ambarita, Natasha Trya Frisca Aminuyati Angela Triwani Stefani Sitorus Anggreni Munthe Aprilan Sisco Nababan Ayu Lestari Sinambela Bram Saut Tio Parulian Siregar Chesya Sitompul Claudia Cahyani Sinaga Devis Wawan Saputra Simanjuntak Doloksaribu, Jelita Debora Doloksaribu, Kristina Dwita Soave Natio Marbun Elisabeth Yohana Rotua Pardede Elsie Sihombing Erwin Faines Munthe Ezra Dosma Lamtiur Siregar Grace Esther Kirana Ziliwu Grace Vera Hutapea Gracia Angelica Rumondang Sianipar Gultom, Nathaly Grace Hana Hutajulu I Made Sukresna Icha Darlene Hanna Sipahutar Indah Triana Agustina Simaora Indri Pangaribuan Ivan Octhavianus L.Gaol Jonatan Darpin Harianja Jonathan Aditya Rajagukguk Kathleen Vellina Sitorus Krisna Yolanda Magdalena Sinaga Kristina Margaretha Napitupulu Manik, Cinthya Monica Manik, Sheila Haryanti Manurung, Emilya Martuani Marpaung, Diva Agripina Rotua Marpaung, Shyndy Shyntia Marya Delima Pasaribu Melisa Septiani Togatorop Monika Silvia Gultom Napitupulu, Putri Dian Selasih Natasya br Hutapea Novi Hartati Osin Jentia Rosni Manullang Pakpahan, Desi Anju Nadetha Panjaitan, Glorya Martalina Parmonangan R. Togatorop Pasaribu, Romantri PURBA, AXEL GRACETO Purba, Greace Glen Elisa Purba, Sio Suci Agustina Putri Marlia Samosir Renatha Hutajulu Richand Oktovia Br Sihombing Rivaldo Simangunsong Rut Juni Grace Silalahi Ruth Claudya Sitorus Samuel Natamaro Purba Santi Agustina Manalu Saula Lestari Tampubolon Servika Dumaris Naulita Tampubolon Siagian, Ondo Pasuna Simanungkalit, Ambar SINAGA, GLADYS SILVANA Sitorus, Erika Inryeni Sitorus, Rejeki Binsar Gideon Situmeang, Frederik Steven Daniel Siahaan Syahfitri, Marpaung Apriyani Firsthin Tambunan, Herty Maryati Theo Hosea M TRINITA, HERTATI Tua Marpaung, Gomgom Gompar Sahala Vania Elvina Verawaty Situmorang Yessi Annaria Naibaho Yohanssen Pratama Yola Gabriella Turnip