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Rama Kertamukti
UIN Sunan Kalijaga Yogyakarta
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Islamophobia in visual media: Analyzing anti-Islam propaganda techniques in The Kashmir Files Kertamukti, Rama; Rezkika, Shafira Aulia
ProTVF Vol 10, No 1 (2026): March 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v10i1.54361

Abstract

Background: This research is motivated by the propaganda utilization on movies or films which is growing day by day from overt through documentary to covert through fiction. Movies or films were eventually used by propagandists to launch propaganda using certain techniques to influence attitudes and behaviour towards a certain person or group. Purpose: this study aims to determine how much the percentage of anti-Islam Propaganda elements applied in The Kashmir Files film. Methods: this study uses a descriptive content analysis, with a sample of The Kashmir Files film that has been determined by researchers from what scenes and dialogues contain elements of anti-Islamic propaganda that are presented in this film. Results: With the unit of analysis through the sample film The Kashmir Files, the application of anti-Islamic propaganda uses propaganda techniques of Name Calling, Transfer, Card Stacking, Appeal to Fear, Demonizing the Enemy, Repetition, and Scapegoating. These propaganda techniques show anti-Islam in the storyline clearly. The results of data analysis Card Stacking and Transfer are the most frequently used and rarely used techniques, namely 18.0% and 7.4%. Other techniques found from the results of data analysis are Name Calling (15.9%), Appeal to Fear (14.8%), Demonizing the Enemy (13.8%), Repetition (15.9%), and Scapegoating (13.8%). All the techniques used by propagandists can be categorised as propaganda that displays anti-Islamic propaganda through Islamophobia. Conclusion: This study concludes that film clearly employs multiple anti-Islam propaganda techniques, with Card Stacking and Transfer being the most dominant. The the film can be categorized as promoting Islamophobia through a systematic use of persuasive and emotive propaganda strategies. Implications: The way of delivering propaganda techniques in this film uses propaganda in verbal communication and visual communication. With the presentation of conversations or dialogues, direct reports, speeches, symbols, so that propaganda looks natural in its anti-Islamic delivery. 
Co-Authors Ahmad Dio Putra Fatikha Rizky Aminuyati Anderson, Shaun M Angreani, Natasia Arfiani, Anindya Asy'ari, Asrul Zain Aulia Nur Indrayani Cong, Phang Kerry Diah Ajeng Purwani Diah Ajeng Purwani FATMA DIAN PRATIWI Heru Nugroho Heru Nugroho Husnudldlon, Auliya Ihza Kartono, Miranda Millian Lukman Nusa Mahyudin Mahyudin Miranda Millian Kartono Mochamad Sodik Mochamad Sodik, Mochamad Mokhamad Mahfud Muhammad Kamal Kharrazi Muhammad Revi Hari Prajanto Nashira, Khalifa Zia Natasia Angreani Noor Haliemah Noorhaidi Hasan Phang Kerry Cong Pihasniwati . Restendy, Mochammad Sinung Rezkika, Shafira Aulia Rika Lusri Virga, Rika Lusri Rustono - Rustono Farady Marta S. Bayu Wahyono Sujibto, B J Syefira Maharani Tasynim Tititri Ari Kurnia Yanti Dwi Astuti