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Journal : JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)

PENGARUH STRATEGI PROMOSI DAN HARGA TERHADAP VOLUME PENJUALAN ALAT-ALAT KESEHATAN (HOSPITAL BED) PADA PT SARANDI KARYA NUGRAHA Patra, Eka
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 1, No 2 (2015): Vol. 1 No.2 2015
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.219 KB)

Abstract

ABSTRACTThe problems which is lifted in this research is how effect of promotion strategy and price on the salevolume either through by each other and also by together at PT. Sarandi Karya Nugraha. The purpose ofthis research is to know how big influence of promotion strategy and price either through by each otherand also together to raising of sale volume. Method data collecting used in this research is by distributedquestioner to customers in this case is the distributor of PT. Sarandi Karya Nugraha concerning theirperception about promotion strategy and price that is applied by the company. Later, Then the questioneris correlation with the level growth of volume sale of company bed hospital during period of year 2003-2006. Based on to result of examination with analysis of product moment by partial, known that there bestrong relationship between independent variable of promotion with dependent variable sale volume. Whilefor independent variable of price have relationship which enough strength (medium) to raising of salevolume. But by together the relationship both of the independent variable have strong relationship and givecontribution which high enough to raising the sale volume that is equal to 50,1%.Key words: Strategic volume, price, and volume sale
PENGARUH STRATEGI PROMOSI DAN HARGA TERHADAP VOLUME PENJUALAN ALAT-ALAT KESEHATAN (HOSPITAL BED) PADA PT SARANDI KARYA NUGRAHA Eka Patra
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 1, No 2 (2015): Vol 1, No 2 (2015)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.219 KB) | DOI: 10.34203/jimfe.v1i2.567

Abstract

The problems which is lifted in this research is how effect of promotion strategy and price on the salevolume either through by each other and also by together at PT. Sarandi Karya Nugraha. The purpose ofthis research is to know how big influence of promotion strategy and price either through by each otherand also together to raising of sale volume. Method data collecting used in this research is by distributedquestioner to customers in this case is the distributor of PT. Sarandi Karya Nugraha concerning theirperception about promotion strategy and price that is applied by the company. Later, Then the questioneris correlation with the level growth of volume sale of company bed hospital during period of year 2003-2006. Based on to result of examination with analysis of product moment by partial, known that there bestrong relationship between independent variable of promotion with dependent variable sale volume. Whilefor independent variable of price have relationship which enough strength (medium) to raising of salevolume. But by together the relationship both of the independent variable have strong relationship and givecontribution which high enough to raising the sale volume that is equal to 50,1%.
PENINGKATAN EKSISTENSI MASJID AT TAQWA SEBAGAI PUSAT PERADABAN MODERN Patra, Eka; Ramdani, Sri Hidajati; Rarasrespati, Mutia
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 9, No 2 (2023): Vol 9, No. 2 (2023)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v9i2.7262

Abstract

ABSTRAKTujuan dari penelitian ini menyusun dan merekomendasikan upaya untuk memakmurkan masjid sebagai pusat peradaban modern serta meningkatkan kesejahteraan masyarakat di sekitar Masjid At Takwa di Erfina Kencana Regency, Kabupaten Bogor. Data penelitian berupa data kualitatif yang dilakukan melalui wawancara terstruktur kepada pengurus/takmir masjid, pengurus yayasan. Penelitian ini memakai purposive sampling dalam penarikan sampelnya itu para pengurus DKM/takmir masjid At Taqwa yang masih dan sedang terlibat dalam kegiatan dan program-program masjid At Taqwa serta memiliki wawasan serta pengetahuan mengenai eksistensi masjid. Metode analisis data menggunakan analisis deskriptif. Hasil dari penelitian ini menunjukkan bahwa upaya takmir atau pengurus masjid At-Takwa dalam meningkatkan eksistensi masjid bisa berfungsi lebih dari sekedar tempat ibadah, tapi juga menjadi pusat peradaban yang modern dan berkontribusi langsung pada peningkatan kesejahteraan masayarakat sekitar.ABSTRACTThe purpose of this study is to compile and recommend efforts to prosper the mosque as the center of modern civilization and improve the welfare of the community around Masjid At Takwa in Erfina Kencana Regency, Bogor Regency. Research data in the form of qualitative data was conducted through structured interviews with mosque administrators/takmirs, and foundation administrators. This study uses purposive sampling in its sampling of DKM / takmir Masjid At-Taqwa administrators who are still and are involved in activities and programs of the At-Taqwa mosque and have insight and knowledge about the existence of the mosque. The data analysis method uses descriptive analysis. The results of this study show that the efforts of takmirs or administrators of the At-Takwa mosque in improving the existence of mosques can function more than just places of worship, but also become the center of modern civilization and contribute directly to improving the welfare of the surrounding community.
OPTIMIZING THE POTENTIAL OF TOURISM VILLAGES FOR SUSTAINABLE DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW Patra, Eka; Tukiran, Martinus
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 11, No 1 (2025): Vol 11, No. 1 (2025)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v11i1.11310

Abstract

ABSTRACTThis study aims to analyze the development of tourist villages in Bogor Regency in a comprehensive and integrated manner. The research data are in the form of articles related to the development of tourist areas. From the keyword search, 380 articles were obtained related to social participation in the development of tourist areas in Indonesia. The analysis of the research data used the systematic literature review (SLR) method. This study shows that tourist villages in Indonesia describe the objectives of the Sustainable Development Goals (SDGs), especially in reducing poverty, maintaining a sustainable environment and increasing income. By adapting strategies such as those implemented in Nglanggeran Village in Yogyakarta, Bogor Regency is likely to develop into a sustainable tourist village. Villages in Bogor Regency such as Sukajadi Village, Tugu Utara, and other surrounding villages are very attractive in terms of nature and culture. This also shows that tourism in these villages combines nature with the culture of the community. Through the distribution of agricultural crops, geological conditions and cultural tourism, they have the opportunity to improve the livelihoods of their own villagers, create new jobs and produce a better lifestyle for the surrounding population.ABSTRAKPenelitian ini bertujuan untuk menganalisis pengembangan desa wisata di Kabupaten Bogor secara komprehensif dan terpadu. Data penelitian berupa artikel-artikel terkait dengan pengembangan kawasan wisata. Dari pencarian kata kunci diperoleh 380 artikel terkait partisipasi sosial dalam pengembangan kawasan pariwisata di Indonesia. Analisis data penelitian menggunakan metode systematic literature review (SLR). Penelitian ini menunjukkan bahwa desa wisata di Indonesia menjabarkan tujuan Sustainable Development Goals (SDGs), terutama dalam pengurangan kemiskinan, memelihara lingkungan yang berkelanjutan dan meningkatkan pendapatan. Dengan mengadaptasi strategi seperti yang diterapkan di Desa Nglanggeran di Yogyakarta, Kabupaten Bogor kemungkinan dapat berkembang menjadi desa wisata yang berkelanjutan. Desa-desa di Kabupaten Bogor seperti Desa Sukajadi, Tugu Utara, dan desa-desa di sekitarnya sangat menarik dari segi alam dan budaya. Hal ini juga menunjukkan bahwa pariwisata di desa-desa tersebut memadukan alam dengan budaya masyarakatnya. Melalui sebaran hasil pertanian, kondisi geologi, dan wisata budaya, mereka memiliki peluang untuk meningkatkan penghidupan penduduk desanya sendiri, menciptakan lapangan kerja baru, dan menghasilkan gaya hidup yang lebih baik bagi penduduk di sekitarnya.