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All Journal Jurnal Promosi Pendidikan Ekonomi Jurnal Soshum Insentif Jurnal Pengembangan Wiraswasta Referensi : Jurnal Ilmu Manajemen dan Akuntansi Business Innovation and Entrepreneurship Journal JAAF (Journal of Applied Accounting and Finance) JSMA (Jurnal Sains Manajemen dan Akuntansi) Jurnal Riset Akuntansi Politala Journal of Research in Business, Economics, and Education JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Jurnal Pengabdian Masyarakat Akademisi Jurnal Pengabdian Pelitabangsa Innovative: Journal Of Social Science Research Inaba of Community Services Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal DEAL: International Journal of Economics and Business
Nani Hartati
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Studi Kasus UMKM Usaha Martabak Manis Bang Aldo Teguh H.S; Naufal G.R; Nani Hartati
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 1 No. 3 (2024): Juli: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v1i3.267

Abstract

This research aims to analyze marketing strategies and factors that influence the success of SMEs in the martabak business in the Sukatani area, Bekasi Regency, which coincides in Sukadarma Village, Kampung Serengseng Jaya. MSMEs play an important role in the local economy, but often face challenges in competing with larger businesses. To identify effective strategies, we conducted a qualitative study using in-depth interviews with Martabak MSME owners and used SWOT analysis to identify strengths, weaknesses, opportunities and threats faced. The research results show that the use of social media as a marketing tool, product innovation and service quality are the main factors that contribute to the success of martabak MSMEs. Additionally, partnerships with local suppliers and a deep understanding of consumer preferences have also proven important. The challenges faced include intense competition, fluctuations in raw material prices, and limited capital. Thus, this research provides insight into the best practices that can be implemented by martabak MSMEs to increase the competitiveness and sustainability of their businesses. The proposed strategic recommendations include increasing digital skills, product diversification, and developing customer loyalty programs
EVALUASI DAMPAK KEBIJAKAN PRO-KESETARAAN GENDER TERHADAP PARTISIPASI PEREMPUAN DALAM PEMBANGUNAN DAERAH Nida Natania Rahma; Fina Siti Safuroh; Nida Khayyiratun Nafilah; Dwi Febriyanti; Ikah; Nani Hartati
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 6 (2024): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i6.1853

Abstract

Kebijakan pro-kesetaraan gender merupakan langkah penting untuk meningkatkan partisipasi perempuan dalam pembangunan daerah. Penelitian ini mengevaluasi dampak dari kebijakan-kebijakan tersebut terhadap partisipasi perempuan dalam berbagai sektor pembangunan. Metode yang digunakan meliputi analisis data sekunder dari laporan pemerintah dan lembaga non-pemerintah serta wawancara mendalam dengan pemangku kepentingan terkait. Hasil penelitian menunjukkan bahwa kebijakan pro-kesetaraan gender berhasil meningkatkan jumlah perempuan yang terlibat dalam sektor pendidikan, kesehatan, dan ekonomi. Di bidang pendidikan, terdapat peningkatan signifikan dalam angka partisipasi perempuan di tingkat pendidikan menengah dan tinggi. Dalam sektor kesehatan, akses perempuan terhadap layanan kesehatan dasar dan kesehatan reproduksi meningkat. Di sektor ekonomi, kebijakan ini telah membantu peningkatan akses perempuan terhadap peluang kerja dan usaha, serta dukungan bagi pengusaha perempuan. Namun, tantangan masih ada, terutama dalam hal kesenjangan upah dan keterwakilan perempuan di posisi kepemimpinan. Studi ini menyarankan perlunya peningkatan pengawasan dan evaluasi berkala terhadap implementasi kebijakan, serta penguatan dukungan bagi program-program pemberdayaan perempuan untuk memastikan keberlanjutan dan efektivitas kebijakan pro-kesetaraan gender dalam jangka panjang. Dengan demikian, kebijakan ini dapat berkontribusi lebih efektif dalam menciptakan pembangunan daerah yang inklusif dan berkelanjutan.
TRAINING FOR MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) BY MAKING WALL HANGING HANDICRAFTS FOR THE COMMUNITY OF SIMPANGAN CIKARANG UTARA VILLAGE, BEKASI REGENCY Miftakul Huda Huda; Daspar Daspar; Nani Hartati; Donny Maulana
Inaba of Community Services Journal Vol. 2 No. 1 (2023): Volume 2 No. 1, June 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i1.162

Abstract

Micro, Small0and Medium Enterprises0(MSMEs) are the business units that have an important role in the development and growth of the Indonesian economy. With the existence of the MSME sector,0unemployment due to the labor force that is not absorbed in the world of work i0 reduced. The purpose0of this community0service is to0find out the role0of digital marketing0training services for MSME0actors in Wangun0Harja Village.0In community0service in0Wangun Harja0Village, North Cikarang0District, there are04 methods used0including observation,0interviews, training,0and counseling.0Digital marketing0plays a role in0marketing MSME0products through0digital platforms. Among0the various0existing digital0platforms, researchers0chose Instagram0ads to market0MSME products in0Wangun Harja0village, North0Cikarang District,0Bekasi Regency.0Instagram Ads0is an advertising0platform on social0media. Instagram0Ads will allow0MSMEs to create0ads on0Instagram feeds and0Instagram stories.
Influence of Just In Time Toward Corporate Performance: Mediating Role Of Total Quality Management Miftakul Huda; Nani Hartati; Wiji Safitri; Yoga Religia
DEAL: International Journal of Economics and Business Vol. 1 No. 01 (2023): October 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v1i01.2684

Abstract

Industry in Indonesia faces challenges that are not easy. Companies are required to be able to increase their competitive advantage, both in the domestic and global markets. Companies are trying to implement various management systems, including management systems, including Just in Time (JIT) and Total Quality Management (TQM) in order to improve company performance. This study aims to: 1) determine and analyze the effect of just in time on total quality management. 2) determine and analyze the effect of total quality management on operational performance, 3) determine and analyze the effect of just in time on operational performance. The type of research is causal associative. The data used is primary data obtained through questionnaires were prepared with closed questions using a semantic differential scale. The number of samples used was 270 and the regression analysis used the AMOS computer program. The results state that just in time has a positive effect on total quality management. Total Quality management has a positive effect on operational performance. Just in time has a positive effect on operational performance, but the indirect effect on operational performance through total quality management becomes stronger.
Co-Authors Abdul Latif Ahmad Gunawan Aisy Haniifah Anissa Eka Fitria Daspar Daspar Donny Maulana Dwi Febriyanti Erina Rulianti Fajar Fitriyani Fina Siti Safuroh Hamzah Muhammad Mardi Putra Heri Susanto Ikah Ina Sawitri Ismamudi Ismamudi Miftakul Huda Muhamad Ekhsan Muhamad Sudharsono Naufal G.R Nida Khayyiratun Nafilah Nida Natania Rahma Nur Aeni Nur Hidayati Nurhidayanti, Nisa Preatmi Nurastuti Primaraga Sumantri Indra Wicaksana Pupung Purnamasari Rudi Junaedi Teguh H.S Tukino Tukino wiji safitri Wiji Saputri Wike Hema Sugiarti Yoga Religia Yuningsih Nining