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All Journal Equator Journal of Management and Entrepreneurship Jurnal Keuangan dan Perbankan Global Review of Islamic Economics and Business Journal of Islamic Accounting and Tax (JIATAX) Jurnal Ilmiah Manajemen Kesatuan Jurnal EMA (Ekonomi Manajemen Akuntansi) JWM (JURNAL WAWASAN MANAJEMEN) Journal of International Conference Proceedings Strata Business Review
Hadi Oetomo
UPN “Veteran” Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Smart Tourism Destinations on Revisit Intention Sugandini, Dyah; Oetomo, Hadi; Ambarwati, Sri Dwi Ari; Yodhatama, Muktiarya; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2833

Abstract

This research analyzes tourists’ revisit intentions at Indonesia’s Kulon Progo tourist attraction. Intention to revisit is predicted by smart tourism destination and destination image. The mediating effect of destination image on the intention to revisit is also analyzed in this research. This research is quantitative research using a survey of respondents. This study included 200 respondents who visited tourist destinations in the Kulonprogo area. The data analysis technique uses PLS-SEM. The research results show that the revisit intention model, influenced by smart tourism destination and destination image, is acceptable. Destination image affects directly to revisit intention. STD affects the destination image, and STD affects the revisit intention to Kulonprogo destination.
Product Quality dan Price Terhadap Purchase Decision Pakaian Thrifting Dengan Brand Image Sebagai Variabel Intervening Sukarno, Agus; Lestari, Rina Ika; Hadioetomo, Hadioetomo; Sutanto, Hery; Herliato, Didit
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 9, No 2 (2024): DESEMBER
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v9i2.457

Abstract

Dalam beberapa tahun terakhir, tren thrifting sedang digemari oleh kalangan anak muda. Akibat dari meningkatnya tren thrifting tersebut, semakin banyak pelaku usaha yang mengambil peluang bisnis dari fenomena tersebut. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian, apakah berpengaruh langsung atau tidak langsung melalui brand image. Penelitian ini dilakukan menggunakan metode kuantitatif. Teknik pengambilan sampel menggunakan metode purposive sampling. Populasi yang digunakan yakni Gen Z di DIY yang pernah melakukan pembelian pakaian thrifting. Jumlah sampel yang dipakai pada penelitian ini sebanyak 100 responden. Teknik pengambilan data menggunakan kuesioner online yang disebarkan melalui media sosial. Data yang telah dikumpulkan selanjutnya diolah menggunakan SmartPLS 4.0. Hasil penelitian ini ditemukan bahwa kualitas produk, harga, dan brand image secara positif dan signifikan berpengaruh secara langsung terhadap keputusan pembelian. Selain itu, kualitas produk dan harga terbukti secara positif dan signifikan berpengaruh terhadap keputusan pembelian melalui brand image sebagai variabel yang memediasi hubungan antar kedua variabel X dengan variabel Y.
The Effect Of Electronic Word Of Mouth, Self Congruity And Brand Awareness On E-Purchase Intention In Crsl Brands (Survey On Tiktok Shop User Students In Sleman Regency, Yogyakarta) Putri, Anastasia Ines Chyntia; Darpito, Surpiko Hapsoro; Oetomo, Hadi; Sutanto, Hery
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3538

Abstract

This study aims to determine the effect of electronic word of mouth (eWOM), self-congruity, and brand awareness on e-purchase intention for the CRSL brand. The data collection technique employed is non-probability sampling with a purposive sampling method. The data analysis method in this study uses multiple regression analysis techniques through SPSS 23. This research adopts a causal associative design using a quantitative approach. The population in this study consists of all students who use TikTok Shop and are familiar with the CRSL brand in Sleman Regency, Yogyakarta. The sample size used in this study is 100 respondents. The results reveal that eWOM, self-congruity, and brand awareness collectively have a positive and significant effect on e-purchase intention. Furthermore, eWOM individually has a positive and significant effect on e-purchase intention, self-congruity has a positive and significant effect on e-purchase intention, and brand awareness also has a positive and significant effect on e-purchase intention
Analysis of Green Marketing Mix and the Purchase Intention of Environmentally Friendly Product Dewi, Alivia Zahra Kirana; Liestyana, Yuli; Wahyuningsih, Tri; Utami, Yekti; Oetomo, Hadi; Tugiyo, Tugiyo; Sudaryatie, Sudaryatie
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3757

Abstract

The study aims to analyze the effect of green marketing on the purchase intention of environmentally friendly products. The variables used are green product, green price, green place, green promotion, and purchase intention. This research uses quantitative methods. The data collection method was a questionnaire distributed to 132 respondents who knew about environmentally friendly products. The analytical method used is multiple regression analysis. The results of this research show that green products, green prices, and green promotions have a positive effect on purchase intention. Meanwhile, green places do not positively influence purchase intention. Green places do not affect purchase intention because the location or distribution of environmentally friendly products is not a consideration for potential buyers. Several factors may have caused the green place not positively to affect purchase intention. However, researchers have not examined this; it is hoped that future researchers can examine the phenomenon of green places not positively affecting purchase intention.
The Influence of Market Timing Ability, Stock Selection Skill, Fund Age, and Fund Size on The Performance of Sharia Mutual Funds Sukarno, Agus; Oetomo, Hadi; Sutanto, Hery; Liestyana, Yuli; Herlianto, Didit
Equator Journal of Management and Entrepreneurship (EJME) Vol 13, No 2 (2025): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v13i2.90893

Abstract

 This study aims to analyze the effect of Market Timing Ability, Stock Selection Skill, Fund Age, and Fund Size on the Performance of Sharia Equity Mutual Funds for the period January 2021 to December 2024. This type of research uses a quantitative approach. The research sample used was Islamic stock mutual funds that were active from January 2021 to December 2024 totaling 22 stock Islamic mutual funds. Samples were taken using purposive sampling method with various sampling criteria. The research data were analyzed using multiple linear regression analysis, as well as the research method using the classical assumption test, and hypothesis testing t and F. The results of hypothesis testing show that Market Timing Ability, Stock Selection Skill, Fund Age, and Fund Size have a joint effect on performance. Sharia Equity Mutual Funds for the 20121-2024 period, Market Timing Ability has no effect on the Performance of Sharia Equity Mutual Funds for the 2021-2024 period, Stock Selection Skill has no effect on the Performance of Sharia Equity Mutual Funds for the 2021-20224 period, Fund Age has no effect on the Performance of Sharia Equity Mutual Funds for the 2021-2024 period, Fund Size has no effect on the Performance of Sharia Equity Mutual Funds for the 2021-2024 period.
English Language Yohana, Maryetha Yova; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 1 (2025): May
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i1.343

Abstract

This research examines the influence of green creativity and MSMEs performance with green innovation as a mediating variable among MSMEs in Bantul Regency. The study population comprised MSMEs in Bantul Regency, with samples selected using nonprobability sampling through a purposive sampling approach. Data were collected via questionnaires from 56 MSMEs respondents. The relationships between variables were tested and analyzed using Partial Least Square – Structural Equation Modeling (PLS-SEM). The findings reveal that green creativity positively influences financial performance, although it shows no significant effect on environmental performance. However, the study demonstrates that green innovation positively and significantly mediates the relationship between green creativity and both environmental and financial performance. Regarding the implementation of green creativity, the author suggests that companies enhance the application of new environmentally friendly ideas to support sustainable environmental goals. SMEs are encouraged to continuously develop new ideas, such as combining materials with natural fibers in leather crafts or using leaves in the production of dyes.
The Influence of E-Service Quality, E-Wom and Discounts on Transportation Ticket Purchase Decisions or Accommodation Booking Services on Traveloka Users Dewantra, Nicholas Naufal; Sukarno, Agus; Oetomo, Hadi
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 10, No 1 (2025): JUNI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v10i1.575

Abstract

The development of the world of information and communication technology (ICT) has brought profound changes to various aspects of human life. These changes are not only limited to the way we communicate or access information, but also include major transformations in industry and other economic sectors. One sector that has been greatly affected by ICT advancements is transportation, tourism and hospitality. These industries are experiencing drastic changes in the way services are delivered and received by consumers.This study aims to analyze the effect of E-Service Quality, E-Wom and Discounts on Purchasing Decisions on transportation and accommodation for traveloka customers. The sample population in this study were all traveloka customers with purposive sampling method by distributing questionnaires online and offline by utilizing google form and managed to get 109 respondents. The analytical methods used in this study are validity test, reliability test, multiple linear regression analysis, hypothesis testing consisting of f test and t test, and the coefficient of determination using SPSS 30 software. This study concludes that E-Service Quality and Discounts have a positive and significant effect on traveloka consumer purchasing decisions. Meanwhile, E-WOM has no significant effect on traveloka consumer purchasing decisions.
The Effect of Service Quality and Perceived Value on Customer Satisfaction Mediated by Trust Mathesa, Justin Ricky; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.439

Abstract

This study investigates the influence of service quality and perceived value on customer satisfaction, with trust functioning as a mediating variable. The research was conducted among PBPU/Mandiri BPJS Health Insurance participants registered at the Yogyakarta JKN BPJS Health Branch. Using a quantitative approach, data were collected through purposive sampling, resulting in 110 respondents who completed a structured questionnaire. Measurements were based on a Likert scale, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0). The results indicate that all indicators used in the study demonstrate strong loading factor values, confirming their reliability as research instruments. The R-Square value shows that service quality, perceived value, and trust collectively explain 85.9% of the variance in customer satisfaction, while the remaining 14.1% is influenced by other unexamined factors. Findings further reveal that both service quality and perceived value significantly and positively affect trust and customer satisfaction. Moreover, trust is found to effectively mediate the relationship between service quality and perceived value on customer satisfaction. These results highlight the crucial role of trust in enhancing customer satisfaction within the BPJS Health Insurance service context.
Co-Authors Agus Haryadi Agus Sukarno Agus Sukarno Alvian Alvin Mubarok Ambarwati, Sri Dwi Ari Dedi Kurniawan Dewantra, Nicholas Naufal Dewi, Alivia Zahra Kirana Dyah Sugandini Hendri Gusaptono Hendri Gusaptono, Hendri Heri Susanto Herlianto, Didit Herliato, Didit Hery Sutanto Lestari, Rina Ika Mathesa, Justin Ricky Muhamad Kiki Ariyanto Pamuji, Windy Anindya Prasetyo, Edo Budi Putri, Anastasia Ines Chyntia Raninda, Ratna Ratna Raninda Saputra, Riski Riadi Sudaryatie, Sudaryatie Surpiko Hapsoro Darpito Titik Kusmantini Tri Wahyuningsih Tri Wahyuningsih Tugiyo, Tugiyo Wisnalmawati - Wisnalmawati Wisnalmawati Yekti Utami Yekti Utami Yodhatama, Muktiarya Yohana, Maryetha Yova Yuli Liestyana