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All Journal Jurnal Pelangi Ilmu Jurnal Ilmiah Pangabdhi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Pada Masyarakat YUME : Journal of Management Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JCRS (Journal of Community Research and Service) JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ilmu Ekonomi dan Sosial (JIES) eMBeJi : Manajemen dan Bisnis Jurnal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) As-Syirkah: Islamic Economic & Financial Journal
Tineke Wolok
Fakultas Ekonomi, Universitas Negeri Gorontalo, Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of the Community Development in Asia

 1 
The Analysis of Marketing Strategy to Improve the Competitive Positioningof the Craft Industry in Gorontalo Tineke Wolok
Journal of the Community Development in Asia (JCDA) Vol 4, No 2 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (804.491 KB) | DOI: 10.32535/jcda.v4i2.1097

Abstract

This research analyzes the mapping of the potential marketing strategy to improve the competitive positioning of craft industries in Gorontalo and elucidates the appropriate marketing strategy to improve their competitive positioning. This research applied a descriptive quantitative approach in mapping the problems and designing the appropriate strategy. Also, an analytical hierarchy process was conducted to examine underlying factors to develop the craft industries. The result of the analysis shows that in addition to products, promotion, prices, and processes occupy a significant role in enhancing the industry competitiveness.
The Analysis of Marketing Strategy to Improve the Competitive Positioningof the Craft Industry in Gorontalo Wolok, Tineke
Journal of The Community Development in Asia Vol 4, No 2 (2021): May 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i2.1097

Abstract

This research analyzes the mapping of the potential marketing strategy to improve the competitive positioning of craft industries in Gorontalo and elucidates the appropriate marketing strategy to improve their competitive positioning. This research applied a descriptive quantitative approach in mapping the problems and designing the appropriate strategy. Also, an analytical hierarchy process was conducted to examine underlying factors to develop the craft industries. The result of the analysis shows that in addition to products, promotion, prices, and processes occupy a significant role in enhancing the industry competitiveness.
Co-Authors Abd. Rahmat I. Lakoro Abdul Rahman Pakaya Ananda Tuliabu Andi Juanna Anraini Mulya Anggai Anugrah, Krisna Asnawi, Melan Angriani Avliani Malinta Barmin Rahmat Yusuf Chelsy Olivia Aneta Danu Wardana Ali Deasulistiawati Hasan Djoko Lesmana Radji Febriadi Kei Febriadi Kei Frisilya Holle Idris Yanto Niode Indrijani Naksir Irwan Yantu Isa, Ramlan Amir Ismet Sulila Ismet Susila Istifany Pakaya Ivan Rahmat Santoso Krisna Anugrah Lahay, Firmansyah Mardiani Mardiani Melandra Habibie Melinda Noviana Hasan Mia Arista B. Wantu Mia Arista B. Wantu Mohamad Agus Salim Monoarfa Mohamad Dion Setiawan Arnold Muh Nur Alfian S Kasim Nada Alzaniah Anjali Santana Nazmi Alamri Nazwa Pratiwi Dumbela Oktavia Seysi Amelia Esa Pansu, Oku Rahmawati Muharam Rahmawati Wahidji Rival Bilondatu Rizan Machmud Rizka Nur Safira Ruslin Karim Sherina Anggraini Siti Hadidjah Ahmad Siti Hajrin Salawali Solly Aryza Sri Indriyani Lahay Sri Indriyani Lahay Sri Rahayu Dj. Puhi Umar, Nurain S. Umin Kango Usman, Sartika Dewi Weny Almoravid Dungga Yulinda L. Ismail Yusuf, Barmin Rahmat Zhulmaydin Chairil Fachrussyah Zulfia K. Abdussamad