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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Nominal: Barometer Riset Akuntansi dan Manajemen JURNAL AKUNTANSI DAN AUDITING Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Sosioteknologi Journal of Information Systems Engineering and Business Intelligence ETNOSIA : Jurnal Etnografi Indonesia Jurnal Akuntansi dan Ekonomika Owner : Riset dan Jurnal Akuntansi MABIS: Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Akuntansi dan Keuangan JURNAL AKUNTANSI Jurnal Pengabdian Masyarakat Asia Jurnal Eksplorasi Akuntansi (JEA) Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Apssai Accounting Review (ApAR) International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Eduvest - Journal of Universal Studies Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Multiperspectives on Accounting Literature IIJSE Advances in Taxation Research Ekuitas Jurnal Pnedidikan Ekonomi
Satia Utama, Anak Agung Gde
Universitas Airlangga
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Zi Jian Oh; Anak Agung Gde Satia Utama; Wen Huey Ong; Daisy Mui Hung Kee; Gandhar Mane; Varsha Ganatra; Jinzun Oh; Li Zhen Ong; Prabawathy A/P Arulanantha Munisvarar
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.174 KB) | DOI: 10.32535/ijabim.v6i3.1332

Abstract

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.
Book Review: Doing Ethnographic Research Online Anak Agung Gde Satia Utama
Jurnal Sosioteknologi Vol. 22 No. 1 (2023): MARCH 2023
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2023.22.1.12

Abstract

In the field of consumer and marketing research, netnographies have become a widely accepted form of research. Our social worlds are going digital, with perhaps hundreds of millions of people interacting through various online communities and their associated cybercultures. Netnography is a form of ethnographic research adapted to the unique contingencies of computer-mediated social interaction. This book aims to provide a set of methodological guidelines, a disciplined approach to the culturally—oriented study of that technologically—mediated social interaction that occurs through the Internet and related information and communications technologies. The methods that these various fields have used to investigate these topics are still somewhat uncertain and in flux. Most of this type of work written after the term was coined uses the guidelines and techniques that have been published about the netnographic approach.
Evaluasi dan Pengembangan Sistem BUMDes Wisata Kemiren Berbasis Web Studi Kasus www.kemiren.com Anak Agung Gde Satia Utama; Eka Elmi Hikmawati; Elsya Herwiyanti; Fatmah Fatmah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 7 No. 1 (2019)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v7i1.16731

Abstract

The purpose of this study is to evaluate and provide a system model for the development of Village-Owned Enterprises (BUMDes) in Banyuwangi with the Kemiren Tourism website as a case study. The current system is still not optimal, where the website functions only as a marketing system. This research uses a qualitative approach with case studies. Data obtained from interviews, observations, website observations and documentation. The analysis technique uses triangulation by doing data reduction first, then producing coding, and interpreting the results and finally taking conclusions. The results of the proposed system model can extend the benefits of the website not only as a marketing tool, but can be used as a means of customer relations, other tourist relations and evaluation results that can increase the revenue of BUMDes
Factors Influencing Customer Satisfaction? A Case Study of Watson’s Personal Care Store in Malaysia Utama, Anak Agung Gde Satia; Balqis, Alia; Damia, Amalia; Aiman, Amir; Suvarie, Andrea; Hilmin, Siti Nur
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.1876

Abstract

Watson’s Personal Care Store is Asia's top health and beauty retailer since 1828 which strives to satisfy customers' expectations through marketing strategies, a wide selection of high- quality products at excellent value and an interesting customer experience. Approximately three billion customers shop both in stores and online every year. To remain competitive in the retail business, Watsons is constantly seeking efficient ways to satisfy customers' needs while also overcoming the growing competition's challenges. This study's objective is to determine whether service quality, perceived trust, perceived convenience, and product pricing have a significant correlation with customer satisfaction, which may lead to customer loyalty. This research will examine approximately 150 Watson’s customers from Malaysia. The respondents were asked to answer a questionnaire via Google Form that researchers have spread through online platforms. SPSS was used to analyze our data. Once the data has been collected the results from the respondents were expected that service quality does affect customer loyalty and satisfaction. Our results indicate that service quality, perceived trust, perceived convenience, and product pricing have a significant relationship with customer satisfaction. Additionally, we discovered that customer satisfaction has an approximately complete mediating effect on customer loyalty. The findings will reveal new perspectives on customer satisfaction of Watson’s Personal Care Store.
Factors Influencing Customer Satisfaction? A Case Study of Watson’s Personal Care Store in Malaysia Utama, Anak Agung Gde Satia; Balqis, Alia; Damia, Amalia; Aiman, Amir; Suvarie, Andrea; Hilmin, Siti Nur
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.1876

Abstract

Watson’s Personal Care Store is Asia's top health and beauty retailer since 1828 which strives to satisfy customers' expectations through marketing strategies, a wide selection of high- quality products at excellent value and an interesting customer experience. Approximately three billion customers shop both in stores and online every year. To remain competitive in the retail business, Watsons is constantly seeking efficient ways to satisfy customers' needs while also overcoming the growing competition's challenges. This study's objective is to determine whether service quality, perceived trust, perceived convenience, and product pricing have a significant correlation with customer satisfaction, which may lead to customer loyalty. This research will examine approximately 150 Watson’s customers from Malaysia. The respondents were asked to answer a questionnaire via Google Form that researchers have spread through online platforms. SPSS was used to analyze our data. Once the data has been collected the results from the respondents were expected that service quality does affect customer loyalty and satisfaction. Our results indicate that service quality, perceived trust, perceived convenience, and product pricing have a significant relationship with customer satisfaction. Additionally, we discovered that customer satisfaction has an approximately complete mediating effect on customer loyalty. The findings will reveal new perspectives on customer satisfaction of Watson’s Personal Care Store.
The exploration of corporate image sustainability: A Netnography study Utama, Anak Agung Gde Satia; Basuki, Basuki
ETNOSIA : Jurnal Etnografi Indonesia Vol. 8 No. 1 (2023)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v8i1.26440

Abstract

This study aims to investigate the corporate image of six significant online organizational communities and their efforts to achieve sustainability. The research focuses on exploring the communication, interaction, and connection strategies employed by these companies on social media platforms to build their corporate image. The study adopts a Netnography approach, employing thematic content analysis, sentiment analysis, and social network analysis to analyze the collected data. The findings of the analysis reveal various patterns in companies' communication approaches on social media, emphasizing their commitment to sustainability. The study also highlights the importance of transparency and collaboration in building a positive corporate image and fostering stakeholder engagement. Overall, the research contributes to the growing body of knowledge on sustainability communication and social media's role in shaping corporate sustainability image.
Strategic Ownership Dynamics: Unveiling the Impact of Business Strategy and Performance on LQ 45 Manufacturing Stock Prices Junianto, Prima Ayu Novita; Utama, Anak Agung Gde Satia
APSSAI ACCOUNTING REVIEW Vol 4 No 2 (2024): Oktober
Publisher : APSSAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/apssai.v4i2.118

Abstract

Research aims: This study delves into the intricate dynamics between business strategy, corporate performance, and managerial ownership structure, and their collective impact on stock prices within the manufacturing sector of the LQ 45 index from 2019 to 2023. By juxtaposing State-Owned Enterprises (SOEs) with non-SOEs, this research uncover nuanced insights into how strategic decisions and ownership configurations influence market valuation. Design/Methodology/Approach: This research presents comprehensive analysis employs robust quantitative methods, incorporating financial metrics, performance indicators, and stock price movements to draw correlations and infer causations. Research findings:  The findings highlight distinct patterns and discrepancies between SOEs and Non-SOEs, emphasizing the pivotal role of ownership structure in shaping strategic effectiveness and market perception. Theoretical contribution/Originality: The theoretical contribution of this study lies in its exploration of the interplay between business strategy, corporate performance, and managerial ownership structure within the context of the manufacturing sector in Indonesia, specifically focusing on the LQ 45 index from 2019 to 2023. Practitioner/Policy implication: This study not only contributes to the existing body of knowledge but also provides actionable insights for investors, policymakers, and corporate leaders aiming to optimize strategic frameworks and enhance shareholder value in the competitive landscape of the Indonesian manufacturing industry.
Business Intelligence Systems and Their Impact on Organizational Decision-Making and Performance Outcomes: Literature Review Nugroho, Adek Wahyu; Utama, Anak Agung Gde Satia
Owner : Riset dan Jurnal Akuntansi Vol. 9 No. 2 (2025): Artikel Riset April 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v9i2.2646

Abstract

This study examines the role of Business Intelligence (BI) in decision-making and organizational performance. BI is an essential tool for collecting, analyzing, and presenting relevant data, thereby supporting management in making more accurate and data-driven decisions. The method used in this study is thematic synthesis, where relevant literature is gathered from various academic databases such as Google Scholar, ScienceDirect, and SCOPUS. Inclusion and exclusion criteria are applied to ensure that only high-quality and relevant studies are considered. The analysis results indicate that BI implementation can enhance operational efficiency and create a competitive advantage for organizations. However, the success of BI implementation heavily relies on management support, data quality, as well as technological readiness and human resource skills. This study also identifies the challenges faced in BI adoption, including data integration issues and the need for user training. The findings are expected to provide insights for organizations in leveraging BI to improve performance and make better decisions.
Ethics and Leadership in Crisis Management: A Systematic Literature Review Dwinanda, Rizky Ridho; Utama, Anak Agung Gde Satia; Fauziyan, Ali
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6304

Abstract

This study aims to systematically examine the role of ethical leadership in enhancing crisis management outcomes across various sectors, focusing on significant global crises such as the COVID-19 pandemic and the 2007–2009 financial crisis. Employing a systematic literature review guided by PRISMA protocols, six peer-reviewed articles from high-impact journals were analyzed using thematic content analysis. Key findings reveal that ethical leadership substantially improves both immediate crisis responses and long-term organizational resilience by fostering transparency, accountability, and stakeholder trust. Leadership styles, including transformational, directive, and responsible leadership, when integrated with robust ethical frameworks, effectively navigate complex crisis challenges while mitigating adverse effects on employees and reputation. The study underscores the importance of ethical communication and inclusive decision-making in sustaining organizational legitimacy during crises. Practical implications suggest that organizations should embed ethical leadership in crisis preparedness strategies and prioritize employee well-being during restructuring. The study contributes to the scholarly body by highlighting the necessity of sector-specific ethical frameworks and calling for more interdisciplinary, longitudinal research to deepen understanding ethical leadership in crisis contexts.
Enhancing the Role of Cooperatives in Achieving Community Welfare in Tunah Village, Semanding Sub-district, Tuban Supratiwi, Wiwik; Agustia, Dian; Soewarno, Noorlailie; Isnalita; Iswati, Sri; Tjaraka, Heru; Kurniawati, Ika Atma; Kalanjati, Devi Sulistyo; Utama, Anak Agung Gde Satia; Izzato Millati
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2531

Abstract

Purpose: This project aims to strengthen the capacity of the Tunah Village community in managing cooperatives and local natural products such as Siwalan, Legen, or Lontar. It addresses the lack of financial and managerial skills, which limits economic development in the region. Method: Conducted by the Department of Accounting at Airlangga University with PT. Legend Trend, the project involved training sessions in financial accounting, management accounting, and taxation. Data was gathered through observations and pre/post-training assessments. Practical Application: The program provides practical skills for cooperative management and business planning, supporting job creation and economic growth. It aligns with SDG Goal 1 (No Poverty) and Goal 8 (Decent Work and Economic Growth). Conclusion: The project has demonstrated that targeted training in financial and management skills can significantly improve the operational effectiveness of rural cooperatives and unlock the economic potential of natural resources such as Siwalan. These findings highlight the importance of integrated community-university-industry partnerships in fostering sustainable rural development and economic resilience.
Co-Authors Achmad Yanuar Irwan Aiman, Amir Ajeng Risna Liatika Alfina, Alfina Andajani, Erna Arrafi Pratama Andriono Ayunda Rizqi Oktaviana Balqis, Alia Basuki , Br Sembiring, Henny Lestari Daisy Mui Hung Kee Damia, Amalia Devi Sulistyo Kalanjati Dian Agustia Dicky Andriyanto Dwinanda, Rizky Ridho Edward, Oswald Timothy Eka Elmi Hikmawati Eka Sheilla Wati Elfrida Realisani Elsya Herwiyanti Fatmah Fatmah Fauziyan, Ali Ganatra, Varsha Gandhar Mane Heru Tjaraka Heru Tjaraka Herwiyanti, Elsya Hikmawati, Eka Elmi Hilmin, Siti Nur Ika Atma Kurniawanti Ika Putri Elviana Ika, Siti Rochmah Imas Masjitoh Ramdani Irwan, Achmad Yanuar Isnalita Izzato Millati Jessica Dewi Felicia Jinzun Oh Junianto, Prima Ayu Novita Kee, Daisy Mui Hung Kurniawati, Ika Atma Laksono Trisnantoro Li Zhen Ong Mane, Gandhar Mujin, Khaslinda Akasyah Binti Munisvarar, Prabawathy A/P Arulanantha Muthohhari, Abdullah Hanif Noorlailie Soewarno Nugroho, Adek Wahyu Oh, Jinzun Oh, Zi Jian Ong, Li Zhen Ong, Wen Huey Parwita Setya Wardhani Prabawathy A/P Arulanantha Munisvarar Putri Serly Audia Putri, Aqila Parahita Reynaldo Bimantoro Ridho Dwinanda, Rizky Siddiqui, Aaiman Sitorus, Gita Riaulina Solikhah, Tridiganita Intan Sri Iswati Sujarwo, Mohammad Daffa' Almadani Suvarie, Andrea Teguh Setiawan Tenardi, Yoel Adinata Varsha Ganatra Wen Huey Ong Wiwik Supratiwi Yun, Siow Xiu Zahari, Afika Rana Zi Jian Oh