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This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Varsha Ganatra
Vivekanand Education Society's College of Arts, Science and Commerce
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Zi Jian Oh; Anak Agung Gde Satia Utama; Wen Huey Ong; Daisy Mui Hung Kee; Gandhar Mane; Varsha Ganatra; Jinzun Oh; Li Zhen Ong; Prabawathy A/P Arulanantha Munisvarar
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.174 KB) | DOI: 10.32535/ijabim.v6i3.1332

Abstract

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.
Consumer Behavior Analysis on Online and Offline Shopping During Pandemic Situation Miguel Córdova Espinoza; Varsha Ganatra; Kiran Prasanth; Rupesh Sinha; Corina Elena Ochoa Montañez; Kolhe Mayur Sunil; Rishikaysh Kaakandikar
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.536 KB) | DOI: 10.32535/ijafap.v4i3.1208

Abstract

Shopping has undergone a paradigm shift as a result of technological influence, with most consumers preferring online purchasing to traditional physical store shopping. The current pandemic scenario has resulted in a shift in customer spending patterns both online and offline. This paper identifies and analyses customers’ behavior towards online and retail shopping based on various factors affecting their behavior on which mode of shopping most they prefer during the pandemic situation. Primary data was used and a structured questionnaire was utilized to obtain the data. An online survey was conducted to collect from 200 heterogeneous kinds of people. The data collected were subjected to frequency analysis, Chi-square test, and Cronbach’s Alpha Test. IBM Statistical Package for Social Sciences (SPSS v23) was used for analyzing the data. The results revealed that among the various technological factors the proficiency rate of respondents utilizing, the internet has shown a significant impact on the consumers’ preference towards the mode of shopping. Factors like quick product information, a wider choice of products, better prices and discounts highly influence the consumers to opt for online shopping, whereas faster delivery time and product quality reliability and accuracy influence the consumers to choose offline shopping.
Consumer Behavior Analysis on Online and Offline Shopping During Pandemic Situation Miguel Córdova Espinoza; Varsha Ganatra; Kiran Prasanth; Rupesh Sinha; Corina Elena Ochoa Montañez; Kolhe Mayur Sunil; Rishikaysh Kaakandikar
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1208

Abstract

Shopping has undergone a paradigm shift as a result of technological influence, with most consumers preferring online purchasing to traditional physical store shopping. The current pandemic scenario has resulted in a shift in customer spending patterns both online and offline. This paper identifies and analyses customers’ behavior towards online and retail shopping based on various factors affecting their behavior on which mode of shopping most they prefer during the pandemic situation. Primary data was used and a structured questionnaire was utilized to obtain the data. An online survey was conducted to collect from 200 heterogeneous kinds of people. The data collected were subjected to frequency analysis, Chi-square test, and Cronbach’s Alpha Test. IBM Statistical Package for Social Sciences (SPSS v23) was used for analyzing the data. The results revealed that among the various technological factors the proficiency rate of respondents utilizing, the internet has shown a significant impact on the consumers’ preference towards the mode of shopping. Factors like quick product information, a wider choice of products, better prices and discounts highly influence the consumers to opt for online shopping, whereas faster delivery time and product quality reliability and accuracy influence the consumers to choose offline shopping.
Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Zi Jian Oh; Anak Agung Gde Satia Utama; Wen Huey Ong; Daisy Mui Hung Kee; Gandhar Mane; Varsha Ganatra; Jinzun Oh; Li Zhen Ong; Prabawathy A/P Arulanantha Munisvarar
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i3.1332

Abstract

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.
The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL Rudresh Pandey; Varsha Ganatra; Harsh Sonawane; Fahada Nur Binti Mohd Fauzi; Daisy Mui Hung Kee; Nur Hafizah Binti Mohd Yasir; Nur Fatini Farisya Binti Suhairi; Nur Afeza Azila Binti Md Zamri
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1022

Abstract

The study seeks to analyze the impact on DHL courier service as well as its customer satisfaction of global trends. The research was conducted by collecting data from the company websites, personal experiences, different theories, and some statistical details. Surveys were also carried out to gather information about its courier service and customer satisfaction. The findings showed that the pattern of logistics has a major effect on organizational and customer satisfaction.
A Study of Subway Marketing 4P Strategy Varsha Ganatra; A.A. Gde Satia Utama; Puran Puran; Rudresh Pandey; Liang Mei Qi; Daisy Mui Hung Kee; Irene Saw Ai Ling; Lim Hooi Sien; Tan Jia Tien; Hafizh Sasining Ramadhan; Liem Gai Sin; Madhu Ashok Pandey
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
Co-Authors A.A. Gde Satia Utama Arun Kumar Jain Chian Lee Xuan Corina Elena Ochoa Montañez Corina Elena Ochoa Montañez Daisy Mui Hung Kee Daisy Mui Hung Kee Fahada Nur Binti Mohd Fauzi Gandhar Mane Hafizh Sasining Ramadhan Harsh Sonawane Hee Hui Mein Irene Saw Ai Ling Jinzun Oh Khor Wee Kian Kiran Prasanth Kolhe Mayur Sunil Lee Jen Zen Li Zhen Ong Liang Mei Qi Liem Gai Sin Lim Hooi Sien Lim Xiao En Madhu Ashok Pandey Miguel Córdova Espinoza Miguel Córdova Espinoza Nur Afeza Azila Binti Md Zamri Nur Fatini Farisya Binti Suhairi Nur Hafizah Binti Mohd Yasir Pallavi M Valecha Prabawathy A/P Arulanantha Munisvarar Pragya Goel Priyanshi Goyal Puran Puran Rajesh Kumar Nair Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Satia Utama, Anak Agung Gde Shamin Athirah Binti Abdullah Sheryl George Crasto Siti Nuraliah Ninti Zaidi Sonali Jamnik Tan Jia Tien Tan Shiaw En Wen Huey Ong Zi Jian Oh