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How Does AirAsia Survive From the COVID-19 Pandemic? Thiam Yong Kuek; Majdi Anwar Quttainah; Yung Ting Wong; Kim Fong Wong; Kejian Wu; Minli Wu
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i2.1587

Abstract

This paper aims to discover the financial issues the company faced and their implications for its marketing and operation management. The researchers use a qualitative method to conduct the study. The researchers also conducted an in-depth SWOT analysis to identify the opportunities the company could seize. This paper has a detailed discussion of the strategies and decisions the company implemented, such as Teleport, e-hailing service, and food delivery. From the analysis, the researchers find that the company could seize the opportunities via marketing and operation strategies based on its own strengths and weaknesses. AirAsia makes an alternative such as e-commerce, logistics, and food delivery which has catered to overwhelming customer demand and supports the critical need to transport medical aid and necessity goods in response to the global pandemic. As well as control costs during the COVID-19 pandemic is an important factor to keep AirAsia surviving. Keywords: AirAsia, Business Solutions, COVID-19, Management Issue, Marketing Problems, Operation Problems, Recommendations.  
Customer Satisfaction Towards Service Quality: A Study of Malindo Air Nabilah Maisarah; Daisy Mui Hung Kee; Nurul Syakirah; Mohd Azri Hanif; Arti Bella; Rudresh Pandey; Rashed Fahad Almuhaini; Majdi Anwar Quttainah
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i3.943

Abstract

In any business, customers are the main sources that contribute to revenue and keep the business going on, year by year passes. People may think that the aviation industry is one of the highest costs in transportation, but if compared to the services and benefits offered, it should be considered as worth money paid. The discussion throughout the paper focuses on passengers’ satisfaction with the service quality provided by Malindo Air. To collect the data on customer satisfaction, a survey on Malindo Air was conducted. The results of the findings demonstrated that service quality is critical to maintaining the passengers' satisfaction.
IKEA’s Corporate Social Responsibility Abdulaziz Al Shuwaler; Majdi Anwar Quttainah; Daisy Mui Hung Kee; Choo Mun Kei; Er Jia Qi; Ewe Cai Wen; Gao Qu; Muskan Saxena; Rudresh Pandey
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.824

Abstract

Corporate Social Responsibility (CSR) is an evolving business practice that helps the company to be socially accountable. It appears to play an important role in enhancing the economic, social, and environmental performances. IKEA is an internationally known home furnishing retailer that has grown rapidly since the year 1943. IKEA maintains a sustainable business by implementing CSR as a global supply chain. The purpose of this research is to analyze CSR practices in global supply chains. Our investigation will examine how CSR brings benefits to the three indicators while the organization boosts its brands. The results of the study indicate that CSR practices bring a positive impact on the organization.
How does Organizational Culture Affect Proton’s Employee Performance? Puteri Fatimah Zahra; Daisy Mui Hung Kee; Nur Aqilah; Xin Yun Ng; Jia Yee Lin; Kajal Vashishth; Rudresh Pandey; Hamad Alfadhly; Majdi Anwar Quttainah
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.846

Abstract

Organizational culture is very important especially for a group of people who work together since we believe that this is one of the main factors that contribute to the organization’s success. Therefore, the purpose of this paper is to determine how does organizational culture affects PROTON’s employee performance in this automotive industry. As we know, applying an effective organizational culture represents a special challenge but it can help PROTON in making better products over the long-term. Data were gathered by using an online survey with a sample of 210 employees. As an international corporation (PROTON), we found out that the organizational culture always gives a big impact on the business process and employee performance due to cross-cultural differences.
Co-Authors Abdulaziz Al Shuwaler Abhishek Singh Abishek Singh Aditi Srivastava Adnan Abbas Alqallaf Ahmad Al Fahad Ahmad AlFahad Ahmad Amer Aafis Mohamed Ali Aisha Bader Alotaibi Ala' Odeh Anfal Alrashidi Ankit Gupta Annis Afifah Arti Bella Ashutosh Verma Asla Alosaimi Basyeerah Basyeerah Bilqis Salwa Nabila ri Ch’ng Kelvin Chia Miin Low Chin Kah Hui Chiu Yin Wee Choo Mun Kei Ch’ng Kelvin Daisy Mui Hung Kee Daisy Mui Hung Kee Deepali Verma Er Jia Qi Ewe Cai Wen Farra Shameen Lim Fatimah Al Rashidi Fay Fahad Alfahad Friday Ogbu Edeh Gao Qu Gayathiri A/P Ravindran Geethanapriya A/P Sathiyananthan Ghezlan Al Basis Ghezlan Albesis Guan Hong Wong Hadeel Al Shammari Hadeel Alhamlan Hala Soud Alrashidi Hamad Alfadhly Hui San Yap Hussain Alajmi Intan Junaina Ishwari A/P Ravindran Jia Yee Lin Jigyasa Jayant Joel Chen Tai Soon Kajal Vashishth Kejian Wu Khadija Mohammad Ahmad Khai Lyn Teoh Khalifa Abdulaziz Zayed Kim Fong Wong Koh Jhee Qing Latifa Alobaidan Liem Gai Sin Linarani A/P Muniandy Mahtab Soleimani Mariam Ben Saif Mei Theng Woh Ming Yuen Siw Minli Wu Mohd Azri Hanif Muhamad Amir Zakwan Muhamad Hanif Muhamad Syafiq Muhammad Adam Muhammad Afifi Muskan Saxena Nabilah Maisarah Nur Amirah Nur Aqilah Nur Fadhilah Nur Fatin Nafiessa Nurhafizah Kamilah Nurul Syakirah Nurul Uwais Obaja Elka Kurniawan Pei Huei Tan Preethi A. Prakash Pusparajan A/L Antony Das Puteri Fatimah Zahra Qishen Huang Ranjith P.V Rashed Fahad Almuhaini Rudresh Pandey Rudresh Pandey Rui Suen Ong Saba AlFouzan Sarah Rifhani Shaidatul Aina Shashi Gupta Shu Ting Wang Siti Syafiqah Izni Shafiee Sonia Shukla Sourav Basak Syafiqah Mohd Zamri Syarifah Nurdzamanisya Syed Badrulzaman Tahreem Tariq Mahmud Thiam Yong Kuek Victory Chinelo Awoke Wanneyda Suvanmanee Xin Yun Ng Yashwiny Narayanan YiYe Wang Yung Ting Wong Zhen Yang Jin Zhi Wei Lee Zi Ling Ang