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This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Padmalini Singh
RV Institute of Management
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Harnessing the Power of Artificial Intelligence in the Accounting Industry: A Case Study of KPMG Ranjith P V; Sahana Madan; Delon Ang Wern Jian; Kok Ban Teoh; Amisha Siddhu Singh; Varsha Ganatra; Akshay AV; Rajeev Rana; Abhijit Das; Shetty Lavanya Shekar; Padmalini Singh
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1117

Abstract

In the ‘New Normal', the accounting industry is experiencing heavy pressure associated with artificial intelligence (AI). The purpose of this study is to examine the ways and how organizations are harnessing the power of artificial intelligence in the accounting industry through the lens of KPMG. There are 39 employees from the KPMG who responded through a structured questionnaire on Google Forms circulated among the employees of the company. The data collected were analyzed and presented in the table of numerical terms. The results showed there is a significant positive relationship between the adaptation of AI in the accounting tasks in KPMG company. The results of this study reflect upcoming AI practices that will be sent to the KPMG to enhance awareness and adopt artificial intelligence applications for better productivity. These findings can help the accountants in clearly understanding how they can use AI technology to improve the accounting standards.
Improving Online Customer Satisfaction: A Study on Biba Camilo Pérez-Restrepo; Carolina Ardila López; Padmalini Singh; Ana Maria Restrepo Ochoa; Daniela Villegas Ceballos; Geeta Dilip Tilekar; Rishikaysh Kaakandikar; Mohamed Saifuddin F
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1209

Abstract

This paper aims to study the online shopping experience of Biba, the Indian brand for women's ethnic apparel to propose pertinent changes to improve the satisfaction of their customers when buying online in the context of the current global pandemic. This study employed a survey as a primary source, and relevant academic literature as secondary sources. The findings revealed the amount of apparel bought online has increased during the pandemic in addition to some general difficulties when buying clothes online and a general feeling of dissatisfaction. Other findings suggest that it is pertinent for Biba to make various changes, like a website makeover, the creation of a mobile phone application, and the diversification of their models’ catalog.
New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Rupesh Sinha; Rajesh Kumar Nair; Veena Naik; Varsha Ganatra; Prarthana Singri; Padmalini Singh; Ashwin Ravindra Kamble; Rishikaysh Kaakandikar; Sirisha KJ; Ishaan Modawal
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1119

Abstract

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.
Factors Affecting the Revenue of Air Asia Berhad During Covid-19 Pandemic Padmalini Singh; Rupesh Sinha; Yarshinni A/P Nagenthran; Kok Ban Teoh; Hui Yee Yong; Shahwatul Hajjah Islamia Wijaya; Dwi Nita Aryani; Himanshi Singh; Abhijit Das; Sindhu L Dabeer
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1115

Abstract

Air Asia Berhad is very well-known as the low-cost airline, the headquarter is located in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. It has consistently been named as the world’s best low-cost carrier for 11 years by Skytrax. Low-cost plan helps the company to earn profit in fact. However, in 2020, the revenue of Air Asia Berhad has decreased terribly due to the Covid-19 pandemic. Covid-19 pandemic began to spread in the final week of January 2020 at Malaysia and until this moment in time, the whole world is still facing the pandemic. It is also known as Coronavirus which can be spread through air and close contact. Due to Covid-19 pandemic, the passengers carried has been decreased by 74% by January to December 2020 on comparison with January to December 2019 which directly implies less revenue generation. Furthermore, many of the staff has been laid off. The particular aim for this research is to determine the factors affecting the revenue generation of the company during Covid-19. Google form was used to collect the needed information for this research. With the collected data through the study, it was found out that restrictions in travelling, paucity of passengers and high number of workers in the company are the main factors giving the current impact to the company’s revenue.
A Study on Investors’ Perceptions towards Stock Market Kok Ban Teoh; Camilo Pérez-Restrepo; Carolina Ardila López; Sharmila Thulasedass; Chetana S; Padmalini Singh; Elyoni Inez Sandra Suardi; Dwi Nita Aryani; Juhi Aggarwal; Abhijit Das
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1206

Abstract

The stock market occurs from the interaction of a group of buyers (investors) and sellers of shares (companies), who represent ownership of the business. This includes a security listed on a public stock exchange under government supervision. Shares or stock market can be classified according to the country where the company is domiciled, for example Gudang Garam (company in Indonesia) which is domiciled in Indonesia and traded on the Indonesia Stock Exchange. The stock market has become an attractive and profitable investment today for investors and the stock market has grown rapidly over the years and is getting more and more attention because it deals with the future of money. However, a lot of investors are still worried to invest in stock market today, even investing in stock market results a huge profit. This reason can be the volatility in stock market. Therefore, this study focused on the investors’ perceptions towards stock market in different geographical areas. The data collected through online interview and distributing questionnaires to respondents in order to understand their behaviors, attitudes, desires, perspectives and level of awareness towards the stock market. The results showed that investors’ perceptions on buying shares in Asia are represented by several indicators, such as neutral information, accounting information, and social relevance, in which these three indicators generate impressions of the company’s activities based on profits and fundamental thinking patterns. Therefore, this will have an influence on investors in making decisions on the shares which will be chosen by them in the future.
A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic Navaneetha Kumar; Padmalini Singh; Liew Pei Shan; Daisy Mui Hung Kee; Lee Tze Mei; Ngai Wan Ying; Ooi Yu Zhi
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1055

Abstract

COVID-19 pandemic has spread around the world and affected the development of economic countries. Some countries and states are under hotspot areas. During the lockdown period, many organizations were forced to close their businesses, causing economic recession. In addition, many companies have seen a sharp decline in their sales and affecting their profits. Due to the COVID-19 pandemic, many restaurants have started their service with takeaway or delivery, however they still unable to sustain their business, especially the small and medium-sized enterprises (MSMEs). This study aims to study the strategies used by Domino’s in sustaining their business during the COVID-19 pandemic. Quantitative method was used in this study and the data were collected within 2 weeks through the online distribution by using Google Form. The results showed the strategies used by Domino’s company for business survival during the COVID-19 pandemic are promotions and provided quality foods and there is a significant relationship between promotions and the preference for Domino’s Pizza.
How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia Dwi Nita Aryani; Padmalini Singh; Yee Wen Liew; Daisy Mui Hung Kee; Yurou Li; Jiahui Li; Choon Yan Lim; Wibowo Arif
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1199

Abstract

Starbucks has a lot of loyal consumers from all over the world. There are some reasons that consumers tend to purchase at Starbucks. This study examines the influences of brand reputation on customer satisfaction in Starbucks, Malaysia. The study adopted a survey research design. The method of data collection in this study are internet sources and questionnaires. A total of 100 respondents participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. From the findings of the study, we find out that the aspects of brand reputation influence and correlate to customer satisfaction in Starbucks, Malaysia. Besides, some recommendations for Starbucks' improvement can be obtained through the findings.
Alternative Strategies to Avoid Layoff in Airlines Industry During the Covid-19 Pandemic Padmalini Singh; Dilip D; Nuthan Jeevraj P; Yip Wei Hung; Daisy Mui Hung Kee; Yap Sing Wen; Divya Pandey; Rudresh Pandey; Sek Yuen Yunn; Shelly Foo Hui Wen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1056

Abstract

This research was carried out to explore the layoff situation among the Airline industry during the COVID-19 pandemic and suggest the alternative strategies that would consider by the Airline company. The method used in this research is an online questionnaire distributed to 100 respondents as the primary data collection and the secondary data analysis from the empirical studies that can obtain from electronic and non-electronic media. The findings of this research indicated that one of the suggested alternative strategies, Furlough, is the most recommended one. However, Attrition and Hiring Freeze strategy has less recommended because of the low effectiveness of this strategy on downsizing companies. The study enables the airline company to consider the alternative strategies on their downsizing policy in order to minimize the employees and company loss.
Key Determinants of International Retail Success: A Case of IKEA Retail Padmalini Singh; K.S. Srinivasa Rao; Liang Xuan; Daisy Mui Hung Kee; Fong Jia Min; Tan Yi Xuan; Teoh Siew Ing; Kunal Malhotra; Rudresh Pandey
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1018

Abstract

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.
Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India Abhijit Das; Miguel Córdova Espinoza; Che Ming; Kok Ban Teoh; Gim Seng Lee; Akash Jagdale; Rajesh Kumar Nair; Yashaswini. V; Padmalini Singh; Anurag Malik
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1207

Abstract

The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.
Co-Authors Abhijit Das Adrianie Jinietia Jimmy Aileen Chun Yueng Hong Akash Jagdale Akshay AV Amisha Siddhu Singh Ana Maria Restrepo Ochoa Angela Yi Wen Chong Anurag Malik Ashutosh Verma Ashwin Ravindra Kamble Avinas Kumar Dubey Camilo Pérez-Restrepo Camilo Pérez-Restrepo Carolina Ardila López Carolina Ardila Lopez Che Ming Chetana S Choon Yan Lim Chung Hong Lim Cui Wen Lee Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Daniela Villegas Ceballos Dave Hoo Sheng Delon Ang Wern Jian Dilip D Divya Pandey Dwi Nita Aryani Elyoni Inez Sandra Suardi Fong Jia Min Geeta Dilip Tilekar Gim Seng Lee Himanshi Singh Hui Yee Yong Iqbal Faturrahman Ishaan Modawal Jia Yee Lim Jiahui Li Joseph Tan Soo Heng Juhi Aggarwal K.S. Srinivasa Rao K.S. Srinivasa Rao Kok Ban Teoh Kornelia Selvia Kumari Khushboo Kunal Malhotra Lee Tze Mei Levisha Anantharavoo Liang Xuan Liem Gai Sin Liew Pei Shan Liew Siaw Wee Lim York Ying Miguel Córdova Espinoza Miguel Córdova Espinoza Mohamed Saifuddin F Navaneetha Kumar Ngai Wan Ying Nur Amiera Sofea Binti Mohd Azlan Nur Shafiqah Binti Kama’Aziri Nuralina Nuralina Nuramalin Fathihah Nurdiyanah Nurdiyanah Nursyahirah Nursyahirah Nuthan Jeevraj P Oh Zi Jian Ooi Yu Zhi Prajna Nayak Prarthana Singri Putri Nur Illya Balkhis Binti Ibrahim Rajeev Rana Rajesh Kumar Nair Rajesh Kumar Nair Ranjith P V Ranjith PV Ranjith PV Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Rupesh Sinha Sahana Madan Sek Yuen Yunn Shahwatul Hajjah Islamia Wijaya Sharmila Thulasedass Shelly Foo Hui Wen Shetty Lavanya Shekar Sindhu L Dabeer Sirisha KJ Tan Yi Xuan Teoh Siew Ing Varsha Ganatra Varsha Ganatra Varsha Ganatra Veena Naik Veena Naik Wei Lun Koay Wibowo Arif Yap Sing Wen Yarshinni A/P Nagenthran Yashaswini. V Yee Hsien Lee Yee Wen Liew Yip Wei Hung Yun Xuan Khor Yurou Li