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The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Padmalini Singh; K.S. Srinivasa Rao; Angela Yi Wen Chong; Daisy Mui Hung Kee; Adrianie Jinietia Jimmy; Aileen Chun Yueng Hong; Ashutosh Verma; Rudresh Pandey; Jia Yee Lim; Kumari Khushboo; Ranjith PV
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
A Comparative Study on Effectiveness of Online and Offline Learning in Higher Education Padmalini Singh; Rupesh Sinha; Wei Lun Koay; Kok Ban Teoh; Prajna Nayak; Chung Hong Lim; Avinas Kumar Dubey; Abhijit Das; Iqbal Faturrahman; Dwi Nita Aryani
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1212

Abstract

The objective of the study is to assess the effectiveness of online and offline learning through higher education. The sudden outbreak of Covid-19 in various part of the world in 2020 has severely affected the educational institutions in various countries. Students were affected in the way to accept the hybrid form of learning and also grasp the interest towards the classes that were conducted online. The study aims to investigate the effectiveness of online and offline education in higher education. The study was carried out in India, Indonesia, Malaysia and other countries with 100 respondents among which major responses were from the youth population studying in Bachelor’s program, Diploma and Master’s mostly. The findings indicated that the effectiveness of online education is dismal, as students find it difficult to adjust to the online mode of education and the offline mode of education remains the most preferred mode of education.
Co-Authors Abhijit Das Adrianie Jinietia Jimmy Aileen Chun Yueng Hong Akash Jagdale Akshay AV Amisha Siddhu Singh Ana Maria Restrepo Ochoa Angela Yi Wen Chong Anurag Malik Ashutosh Verma Ashwin Ravindra Kamble Avinas Kumar Dubey Camilo Pérez-Restrepo Camilo Pérez-Restrepo Carolina Ardila López Carolina Ardila Lopez Che Ming Chetana S Choon Yan Lim Chung Hong Lim Cui Wen Lee Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Daniela Villegas Ceballos Dave Hoo Sheng Delon Ang Wern Jian Dilip D Divya Pandey Dwi Nita Aryani Elyoni Inez Sandra Suardi Fong Jia Min Geeta Dilip Tilekar Gim Seng Lee Himanshi Singh Hui Yee Yong Iqbal Faturrahman Ishaan Modawal Jia Yee Lim Jiahui Li Joseph Tan Soo Heng Juhi Aggarwal K.S. Srinivasa Rao K.S. Srinivasa Rao Kok Ban Teoh Kornelia Selvia Kumari Khushboo Kunal Malhotra Lee Tze Mei Levisha Anantharavoo Liang Xuan Liem Gai Sin Liew Pei Shan Liew Siaw Wee Lim York Ying Miguel Córdova Espinoza Miguel Córdova Espinoza Mohamed Saifuddin F Navaneetha Kumar Ngai Wan Ying Nur Amiera Sofea Binti Mohd Azlan Nur Shafiqah Binti Kama’Aziri Nuralina Nuralina Nuramalin Fathihah Nurdiyanah Nurdiyanah Nursyahirah Nursyahirah Nuthan Jeevraj P Oh Zi Jian Ooi Yu Zhi Prajna Nayak Prarthana Singri Putri Nur Illya Balkhis Binti Ibrahim Rajeev Rana Rajesh Kumar Nair Rajesh Kumar Nair Ranjith P V Ranjith PV Ranjith PV Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Rupesh Sinha Sahana Madan Sek Yuen Yunn Shahwatul Hajjah Islamia Wijaya Sharmila Thulasedass Shelly Foo Hui Wen Shetty Lavanya Shekar Sindhu L Dabeer Sirisha KJ Tan Yi Xuan Teoh Siew Ing Varsha Ganatra Varsha Ganatra Varsha Ganatra Veena Naik Veena Naik Wei Lun Koay Wibowo Arif Yap Sing Wen Yarshinni A/P Nagenthran Yashaswini. V Yee Hsien Lee Yee Wen Liew Yip Wei Hung Yun Xuan Khor Yurou Li