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Marketing strategy analysis to improve sales in the hydraulic urban medan group Muchtar , Yasmin Chairunisa; Inneke Qamariah; Nasution , Inggrita Gusti Sari; Frida Ramadini; Fadli
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Indonesia is an agrarian country which means that agriculture plays an important role in the overall national economy. The agricultural sector is one of the bases that are highly expected in supporting economic growth. The business opportunity from the vegetable business using the hydroponic method is very promising. Especially for fulfilling the food and nutritional needs of the community itself, since very little quality of food intake from vegetables and fruits for the people of Indonesia in particular. Tanjung Morawa area is located on the outskirts of Medan, known as a center for ornamental plants, fruits and vegetables. Communities in this area make crop cultivation a livelihood. This study aims to study strengths, weaknesses, opportunities and threats (SWOT analysis) of the quality of hotel services in the city of Medan in the MICE industry. The research method used is a qualitative method using an internal factor evaluation (IFE) matrix and an external factor evaluation (EFE) matrix with decision making using the Quantitative Strategic Planning Matrix (QSPM) matrix. The results of this study indicate that shows that the development of marketing strategies based on social media. Analysis of external and internal factors using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices indicate that the internal influence is greater than the internal factors.

PENGARUH PENERAPAN PROMOSI DAN DEMOSI TERHADAP PRESTASI KERJA KARYAWAN PADA MASTER KREDIT CABANG MEDAN Noor Aini Pratita Adianti Linearita; yasmin chairunisa muchtar
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.666 KB)

ABSTRACT The issue of this research is to know whether the implementation of promotion and demotion’s effect are positive and significant towards the employee’s achievement at the Master Kredit Cabang Medan. The collection of primary data is done through a questioner that propagated to staff employees / fixed employee’s. The sampling method was used saturated sampling / census which the population of this research is 54 staff / employees remain on marketing division and collection division in Master Kredit Cabang Medan. The method used was descriptive quantitative analysis by using multiple linear regression for the hypothesis. The results showed that simultaneously promotion and demotion variable’s affect the employee’s achievement variable in Mater Kredit Cabang Medan positively and significant. By the t test for promotion influential positively and significantly towards the employee’s achievement at the Master Kredit Cabang Medan. While t test of demotion influential positively and significant towards the employee’s achievement at the Master Kredit Cabang Medan. Keywords: Promotion, Demotion, Employee’s Achievement.

The Impact of Human Capital and Social Capital on the Recognition of Entrepreneurial Opportunities for Women SMEs Entrepreneurs in Medan Inneke Qamariah; Yasmin Chairunisa Muchtar
Journal of International Conference Proceedings (JICP) Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1435

With the transformation of the industrial economy into a science-based economy, the notion of assets has altered. Intellectual capital is the foundation of a science-based economy. Intellectual capital may also be defined as a management technique utilized by a company to produce money and accomplish results. To accomplish the success of women entrepreneurs in the city of Medan, business actors may use resources such as human capital, and business actors can hire competent and knowledgeable workers to boost the company's performance. Social capital is a rich source of knowledge that helps individuals to find various goal combinations while developing a new product or service for a specific market. This study's population consists of MSME Women Entrepreneurs in Medan City. The study sample consisted of 62 persons who were registered with the Medan City Trade Office. Multiple Linear Regression is a data analysis approach. The goal of this study was to examine the impact of Human Capital and Social Capital on Entrepreneurial Opportunity Recognition of Medan City's Women MSME Entrepreneurs. Keyword: Intellectual Capital, Human Capital, Social Capital, Entrepreneurial Opportunity Recognition, Woman Entrepreneurs, SMEs

Influence of Institutional Support And Entrepreneurial Self-Efficacy On Business Performance Of Women Entrepreneurs In Medan City Arika Ulayya Harahap; Yasmin Chairunisa Muchtar
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

This study aims to determine and analyze institutional support and entrepreneurial self-efficacy in achieving business performance of women entrepreneurs in Medan City. The population of this study was 150 women entrepreneurs in Dinas Perdagangan Medan City and the number of sample was 60 women entrepreneurs with a random sampling technique. The research data were obtained from interviews and distributing research questionnaires to women entrepreneurs in Dinas Perdagangan Medan City. The analysis technique uses multiple linear regression analysis. The results of this study indicate that simultaneously institutional support and entrepreneurial self-efficacy has a positive and significant effect on institutional support and entrepreneurial self-efficacy of women entrepreneurs in Dinas Perdagangan Medan City. The results of the research partially showed that institutional support and entrepreneurial self-efficacy each had a positive and significant effect on the business performance of women entrepreneurs in Dinas Perdagangan Medan City

OPTIMIZATION OF TURNOVER THROUGH IMPROVING THE QUALITY AND PRODUCTIVITY OF PROCESSED GAR-DERIVATIVE PRODUCTS IN KWALA BEGUMIT VILLAGE, STABAT DISTRICT Yasmin Chairunisa Muchtar; Adika Fajar Putra; Jane Melita Keliat
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1718

Agarwood is a tree from the genus Aquaria which generally grows in Southeast Asia and South Asia. The Cagar Jaga Nusantara Cooperative is a cooperative that works to promote and preserve agarwood plants as a commodity that produces a positive impact on humans. Apart from empowering this cooperative, this cooperative also directly participates in the processing of agarwood plants, processing various types of derivative products made from agarwood, such as agarwood soap, coffee, agarwood tea, agarwood buhur (incense), agarwood sapwood and distilled water. Activities that have been carried out include training, education and teaching to the team to improve the quality and productivity of 'Herbal Agarwood Tea'. The potential for developing other processed agarwood products, such as soap and distilled water, will be studied further. This has the opportunity to increase the amount of money generated. Businesses will become more creative with this training, and it can open up jobs for the local community. Therefore, it is hoped that business people will become pioneers of Agarwood Products in North Sumatra.

OPTIMIZATION OF COMMUNITY ECONOMIC EMPOWERMENT THROUGH KELULUT BEE CULVITATION IN TANJUNG PASIR VILLAGE Wahyu Ario Pratomo; Baktiar Bin Musa; Yasmin Chairunisa Muchtar; Yola Anggia; Walad Altsani
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2059

Kelulut honey is one of the new commodities in Tanjung Pasir Village sub-district and is starting to be developed by the local community. The development of kelulut honey indirectly affects the income sector for the community and also has an impact on the development of tourism in the village. This study aims to identify and analyze the social capital used by the community in developing kelulut honey commodities. The research method used to conduct this study is a qualitative method that emphasizes the deepening of a meaning and phenomenon. The results of the study show that there is a use of social capital in efforts to develop kelulut honey as a community income sector and tourism sector. The social capital used includes: trust, networks and local community norms, so that the optimal use of social capital makes kelulut honey a commodity in Pantai Labu.

Influence of Institutional Support And Entrepreneurial Self-Efficacy On Business Performance Of Women Entrepreneurs In Medan City Arika Ulayya Harahap; Yasmin Chairunisa Muchtar
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v1i3.6887

This study aims to determine and analyze institutional support and entrepreneurial self-efficacy in achieving business performance of women entrepreneurs in Medan City. The population of this study was 150 women entrepreneurs in Dinas Perdagangan Medan City and the number of sample was 60 women entrepreneurs with a random sampling technique. The research data were obtained from interviews and distributing research questionnaires to women entrepreneurs in Dinas Perdagangan Medan City. The analysis technique uses multiple linear regression analysis. The results of this study indicate that simultaneously institutional support and entrepreneurial self-efficacy has a positive and significant effect on institutional support and entrepreneurial self-efficacy of women entrepreneurs in Dinas Perdagangan Medan City. The results of the research partially showed that institutional support and entrepreneurial self-efficacy each had a positive and significant effect on the business performance of women entrepreneurs in Dinas Perdagangan Medan City

ENHANCING COMMUNITY INCOME THROUGH THE PRODUCTION OF RED GINGER CANDY BASED ON LOCAL POTENTIAL AND DOWNSTREAMING STRATEGIES Yasmin Chairunisa Muchtar; Muhammad Anggia Muchtar; Jane Melita Keliat; Wina Nurfitriani; Juli Novita Sari; Lailan Syafrina Hasibuan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22870847

Desa Dalig Raya in Simalungun Regency possesses significant potential in red ginger commodities; however, its utilization remains limited to raw product sales, resulting in low economic value added. This study aims to enhance community income through innovation in processing red ginger into value-added ginger candy based on local potential. The research employs a Participatory Action Research (PAR) approach, involving stages of situation analysis, production training, and business management assistance. The results indicate that the innovation of red ginger candy products improves community skills, increases economic value added, and creates broader market opportunities in functional food products. Furthermore, the program strengthens community economic independence through downstreaming strategies and collaborative partnerships. Overall, this initiative contributes to improving community welfare by optimizing local resources and promoting sustainable rural economic development.

ENHANCING COMMUNITY INCOME THROUGH GINGER CANDY PRODUCTION FROM RED GINGER IN DALIG RAYA VILLAGE Yasmin Chairunisa Muchtar; Muhammad Anggia Muchtar; Jane Melita Keliat3; Wina Nurfitriani; Ahmad Azmi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19436408

Dalig Raya Village in Simalungun Regency has great potential in red ginger plants. This plant has various health values and benefits. However, the processing of this plant is still lacking, thus hampering its maximum utilization. By optimizing this potential, Dalig Raya Village can become a center for red ginger processing production that contributes to the local economy and improves community welfare, as well as introducing the health benefits of red ginger to the wider community. Therefore, the community service team conducted community service through the International Community Service Scheme in collaboration with UiTM Penang to carry out activities. The methods used to carry out community service include initial discussions with the community, conducting the production process, and training business management. The results of this community service created a red ginger candy product that acts as an anti-cancer, lowers blood sugar and cholesterol, strengthens the immune system, and helps ward off bacterial and viral infections while reducing arthritis symptoms. The PKM team also provided training on how to make ginger candy products. This activity not only provides knowledge but also has the potential to improve public health through the use of herbal plants.

POST-FLOOD ECONOMIC RECOVERY THROUGH PACKAGING INNOVATION AND PRODUCT DIVERSIFICATION INTO SHRIMP PASTE POWDER IN KWALA GEBANG VILLAGE Yasmin Chairunisa Muchtar; Muhammad Anggia Muchtar; Jane Melita Keliat; Wina Nurfitriani; Juli Novita Sari
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22866597

Kwala Gebang Village in Langkat Regency is a coastal community whose livelihood strongly depends on the capture fishery of rebon shrimp, the main raw material for a traditional shrimp paste (terasi) that has been produced through natural fermentation across generations, including by the Kelompok Tani Hutan (KTH) Kuala Indah. A flood disaster that struck the village at the outset of the program disrupted the production, distribution, and income of the partner group, prompting the International Community Service Collaboration Program between the Faculty of Vocational Studies, Universitas Sumatera Utara (USU) and Universiti Teknologi MARA (UiTM), Cawangan Pulau Pinang, Malaysia, to focus on post-flood economic recovery through three main solutions: strengthening business management, improving packaging quality using a vacuum sealer and official labeling, and product diversification through the development of shrimp paste powder. This study employs a Participatory Action Research (PAR) approach, covering situation analysis, training module development, procurement of production equipment, hands-on training, and mentoring. As of the 80% fund-disbursement stage, the program has completed initial coordination and needs mapping, training module preparation, procurement of most supporting materials and equipment, and part of the training and mentoring activities for KTH Kuala Indah members. The results show improvement in hygienic packaging standards, the emergence of a new value-added product in powdered form, and strengthened financial management capacity among the partner group. The program is expected to support post-flood economic recovery while contributing to the achievement of the Sustainable Development Goals (SDGs 1, 8, 9, 12, 14, and 17).

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