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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Riset Akuntansi dan Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen International Journal of Business Economics (IJBE) Enrichment : Journal of Management Ihsan: Jurnal Pengabdian Masyarakat Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Proceeding International Seminar of Islamic Studies Prosiding Seminar Nasional Universitas Serambi Mekkah Journal of International Conference Proceedings Prioritas : Jurnal Pengabdian Kepada Masyarakat Medani : Jurnal Pengabdian Masyarakat Jurnal Inovasi dan Pengabdian
Nel Arianty
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Other

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Pengaruh Promosi Terhadap Keputusan Pelanggan Menggunakan Kartu Mentari Pada PT. Indosat Tbk Medan Nel Arianty, S.E., M.M.
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PEER REVIEW KARYA ILMIAH : JURNAL
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

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Peraranan Periklanan Dalam Meningkatkan Hasil Penjualan Esia Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Peraranan Periklanan Dalam Meningkatkan Hasil Penjualan Esia
Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Nel Arianty; Ari Andira
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 1 (2021): Maret 2021
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v4i1.6766

Abstract

The purpose of this study was to determine and analyze the effect of brand image on purchasing decisions, to know and analyze the effect of brand awareness on purchasing decisions, and to find out and analyze the effect of brand image and brand awareness on purchasing decisions of LTD helmet products (Case Study of Faculty of Economics Students And Business, Muhammadiyah University, North Sumatra). The approach used in this research is an associative approach. The population in this study were all students of FEB UMSU and the sample used in this study were 100 people using accidental sampling. Data collection techniques in this study used a questionnaire. Data analysis techniques in this study used Multiple Linear Regression, Classic Assumption Test, t Test and F Test, and the Coefficient of Determination. Data processing in this study uses the SPSS software program (version 24.00). Partially known that brand image has a positive and significant influence on purchasing decisions. Partially, it is known that brand awareness has a positive and significant influence on purchasing decisions. Simultaneously known brand image and brand awareness have a significant influence on purchasing decisions.
Pemberdayaan Ibu-Ibu Kelompok Tani dalam Pengolahan Fruitgurt Semangka Masyhura MD; Nel Arianty
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 1 (2021): Februari
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v2i1.86

Abstract

Buah semangka salah satu tanaman yang mengandung antioksidan yang tinggi dan juga  mengandung zat karotenoid seperti likopen yang memiliki manfaat untuk tubuh dan juga untuk kesehatan kulit agar terlihat awet muda. Permasalahan yang ada di Desa Jati Baru Kecamatan Pagar Merbau Kabupaten Deli serdang adalah belum adanya pengolahan  semangka, selama ini buah semangka hanya di dijual dalam bentuk segar dengan harga yang murah dan buah yang ukuran kecil tidak ada harganya dibiarkan begitu saja dipertanaman sebagai kompos alami.Berdasarkan alasan ter sebut kami tim Program Kemitraan Masya rakat (PKM) Universitas Muhammadiyah Sumatera Utara berinisiatif untuk memberdayakan masya rakat khususnya ibu-ibu petani yang tergabung dalam kelompok sahabat tani dengan cara memberikan penyuluhan tentang diversifikasi pangan, pelatihan pembuatan fruitgurt dan tehnik pemasaran. Adapun tujuan pengabdian masyrakat ini adalah ibu-ibu petani mendapatkan ilmu pengetahuan tentang diversifikasi pangan, mampu membuat fruitgurt semangka dan dapat memasarkan produk tersebut sehingga dapat meningkatkan pendapatan.
Entrepeneur Independence Model in Improving Entrepeneur's Performance in Lubuk Pakam District Julita Julita; Nel Arianty; Muis Fauzi Rambe
International Journal of Business Economics (IJBE) Vol 2, No 2 (2021): March - August
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v2i2.6772

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This study aims to improve entrepreneur's performance through entrepreneur's independence for business actors. This study uses the Research and Development (R & D) method, in line with the objectives to be achieved in this study, namely the development of an entrepreneur's independence model in increasing entrepreneur's business performance.The data analysis technique uses descriptive statistics and analyzes the entrepreneur's performance of business actors through the entrepreneur's independence model in the business in Lubuk Pakam District, Deli Serdang Regency through 9 small and medium business actors.From the results of the survey and the distribution of questionnaires conducted by the research team, the results of the research are, small and medium enterprises in Lubuk Pakam District do not have good entrepreneurial independence or business independence so they are not able and effective in running a business, so the results obtained have not as expected.
Independensi Entrepeneur With Digital Marketing Julita Julita; Nel Arianty
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.652

Abstract

Digital marketing is a digital marketing technology implementation. The role of digital marketing can attract consumers and direct them to a blend of electronic communication and traditional communication. Digital Marketing provides opportunities for small businesses to attract new customers and reach existing customers more efficiently. This research aims to determine the independence of the entrepreneur with the application of digital marketing in SMEs. The respondent of this research was the SME actors in Lubuk Pakam district of Deli Serdang Regency. This research sample of 40 SMEs, sample withdrawal in this study using Probability Sampling technique. The analytical techniques used in this study are quantitative data analysis, i.e. testing and analyzing data by calculation of numbers and then drawing conclusions from multiple linear regression and hypothesis testing through test (Test-T), simultaneous test (F-test) and coefficient of determination, in practice the data processing of this research is not processed manually, but using SPSS statistical software. The results showed that there was an influence on entrepreneur independence with digital marketing. Because of the high entrepreneur's independence rate affects digital marketing
Benefits of Using Social Media and Product Quality to Consumer Buying Interest in MSME Products in Griya Martubung Large Village Medan Labuhan District During the Covid-19 Pandemic Nel Arianty; Muhammad Affan Ghifari Siregar
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1244

Abstract

The purpose of this research is to see and find out social media influence and product quality on consumer purchase interest in products MSME in Griya Martubung village, Medan Labuhan subdistrict Covid-19 pandemic. The type of research used is research using quantitative associative. This study has a population off all buyers who have bought MSME products in Griya Martubung village Medan Labuhan subdistrict whose number is unknown. Samples that worn with something study 120 respondents. Data collection technique use a questionnaire which has seen the results of the validity and reliability. Data analysis technique using multiple linear regression, classical assumption test, in the form of normality test, test multicollinearity, and heteroscedasticity test, t test (partial), F test (simultaneous), and coefficient of determination. The results of the multiple regression equation Y = 6.943 + 0.571 X1 + 0.243 X2. Results t test (partial) shows social media and product quality partially influence on consumer buying interest on MSME products in Urban village Griya Martubung, Medan Labuhan district during the Covid-19 pandemic. The value R Square shows that 62,9% of the consumer purchase interest variable can be explained by the variables of social media and product quality. While the rest 37,1% is explained by different variables not tasted with this study.
Utilization of Social Media and Price Setting for MSME Product Purchase Decisions during the COVID-19 Pandemic in Stabat District Nel Arianty
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1698

Abstract

The impact of the COVID-19 pandemic has made price competition for MSME products Es Gak Beres and KZL Durian Kebabs affect consumer purchasing decisions in the Stabat Kwala Begumit District. Consumer purchasing decisions for an item are strongly influenced by the price, product, service, location of the company/store. Social media is an internet-based application service that allows consumers to share opinions, thoughts, views and experiences. Price is the money (plus some products) required to obtain some combination of products and services. Partially it can be concluded that there is a significant influence between Social Media on Purchase Decisions on Es Gak Beres and Kebab Durian MSME products in Binjai Kwala Begumit District during the Covid-19 Pandemic. Partially it can be concluded that there is no significant effect between price and purchasing decisions on Es Gak Beres and Kebab Durian MSME products in Stabat Kwala Begu-mit District during the Covid-19 Pandemic Period. Simultaneously, it can be concluded that there is an influence of Social Media and Price on the Purchase Decision of MSME Products Ice Gak Beres and Durian Kebabs in Stabat Kwala Begumit District during the Covid-19 Pandemic Period. Keywords: Social Media, Price, MSME, Purchase Decision and Covid-19
The Impact Of Social Media Use On SME Progress Nel Arianty; Julita Julita
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.660

Abstract

Nowadays, people are using social media as an information center than other media. One of the advantages of social media is having a lot of potential for the advancement of an effort. Social Media can be used to conduct communication in business, help the marketing of products and services, communicate with customers and suppliers, complement brands, reduce costs and for online sales. Social Media is a communication tool for SMEs to communicate, highlight and supervise information about consumers. The research aims to determine the influence of customer relationship management, market access, on the advancement of SMEs. The respondent of this research is the SME actors in the district of Percut Sei Tuan Deli Serdang Regency, North Sumatera which uses social media in conducting its business. The sample of this study was 65, using the probability sampling technique. Data analysis techniques use multiple regression analyses with the help of SPSS 20.00 as well as hypothesis tests through partial tests (test-t), simultaneous tests (F-test) and coefficient of determination test. The results showed that customer relationship management, market access, had a significant effect on SME progress. The implication of this research are that with social media applications, businesses get the opportunity to maintain good relations with customers, expanding market access for their business progress.
Mediation of Buying Interest on the Relationship of Green Products to Purchase Decisions During the New Normal: Evidence from MSME Consumers in East Binjai Regency Nel Arianty; Rini Astuti; Sri Endang  Rahayu; Edisah Putra Nainggolan; Arif Pratama Marpaung
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.605 KB) | DOI: 10.35335/enrichment.v12i5.799

Abstract

The author's purpose is to research to determine the effect of Green Products on Buying Decisions, determine the effect of Green Products Buying Interest, determine the effect of Buying Decisions on Buying Interest, determine the effect of Green Products on Buying Decisions mediated by Buying Interest in the New Normal Period Case Study on MSME Consumers East Binjai District. The approach used in this study is associative. The population in this study is the Consumers of SMEs in the District of Medan Timur. While the sample that meets the criteria for sampling the withdrawal of observations made is 100 people using non-probability sampling. The data collection technique in this study uses a questionnaire technique. The data analysis technique in this study uses Path Analysis, Partial Least Square (PLS). Data processing in this study using the SmartsPLS 3.0 software program. the results of testing the first and second hypotheses show that the Green Product on Buying Decision and Green Product on Buying Interest in the New Normal Period Case Study on MSME Consumers in East Binjai District is accepted. In the third and fourth hypotheses, Buying Decisions on Buying Interest and Green Products on Buying Decisions are mediated by Buying Interest in the New Normal Period.
Co-Authors Abdullah, Ikhsan Adek Devira Purba Al-Hafizh , Fahri Arsya Ari Andira Arif Pratama Marpaung Bima Ghafara Dewi Andriany Dita Ariska Edisah Putra Nainggolan Edisah Putra Nainggolan Fajar Kurniawan Ferdy Riza Jufrizen Julita Julita Julita Julita Julita Julita Julita Julita, Julita Martiano, Martiano Masyhura MD Muhammad Affan Ghifari Siregar MUIS FAUZI RAMBE Munthe, Nindi Palensia br Nadia Ika Purnama Novien Rialdy Permana, Apdimas Purnama, Nadia Ika Rahmad Bahagia Rini Astuti Rini Astuti Astuti Seprida Hanum Harahap, Seprida Hanum Siti Mujiatun Sri Endang Rahayu Sri Fitri Wahyuni