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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen International Journal of Business Economics (IJBE) Enrichment : Journal of Management ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of International Conference Proceedings Medani : Jurnal Pengabdian Masyarakat

Arianty, S.E., M.M., Nel

Universitas Muhammadiyah Sumatera Utara

Author-ID : 2530622

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Benefits of Using Social Media and Product Quality to Consumer Buying Interest in MSME Products in Griya Martubung Large Village Medan Labuhan District During the Covid-19 Pandemic Nel Arianty; Muhammad Affan Ghifari Siregar
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1244

The purpose of this research is to see and find out social media influence and product quality on consumer purchase interest in products MSME in Griya Martubung village, Medan Labuhan subdistrict Covid-19 pandemic. The type of research used is research using quantitative associative. This study has a population off all buyers who have bought MSME products in Griya Martubung village Medan Labuhan subdistrict whose number is unknown. Samples that worn with something study 120 respondents. Data collection technique use a questionnaire which has seen the results of the validity and reliability. Data analysis technique using multiple linear regression, classical assumption test, in the form of normality test, test multicollinearity, and heteroscedasticity test, t test (partial), F test (simultaneous), and coefficient of determination. The results of the multiple regression equation Y = 6.943 + 0.571 X1 + 0.243 X2. Results t test (partial) shows social media and product quality partially influence on consumer buying interest on MSME products in Urban village Griya Martubung, Medan Labuhan district during the Covid-19 pandemic. The value R Square shows that 62,9% of the consumer purchase interest variable can be explained by the variables of social media and product quality. While the rest 37,1% is explained by different variables not tasted with this study.

Utilization of Social Media and Price Setting for MSME Product Purchase Decisions during the COVID-19 Pandemic in Stabat District Nel Arianty
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1698

The impact of the COVID-19 pandemic has made price competition for MSME products Es Gak Beres and KZL Durian Kebabs affect consumer purchasing decisions in the Stabat Kwala Begumit District. Consumer purchasing decisions for an item are strongly influenced by the price, product, service, location of the company/store. Social media is an internet-based application service that allows consumers to share opinions, thoughts, views and experiences. Price is the money (plus some products) required to obtain some combination of products and services. Partially it can be concluded that there is a significant influence between Social Media on Purchase Decisions on Es Gak Beres and Kebab Durian MSME products in Binjai Kwala Begumit District during the Covid-19 Pandemic. Partially it can be concluded that there is no significant effect between price and purchasing decisions on Es Gak Beres and Kebab Durian MSME products in Stabat Kwala Begu-mit District during the Covid-19 Pandemic Period. Simultaneously, it can be concluded that there is an influence of Social Media and Price on the Purchase Decision of MSME Products Ice Gak Beres and Durian Kebabs in Stabat Kwala Begumit District during the Covid-19 Pandemic Period. Keywords: Social Media, Price, MSME, Purchase Decision and Covid-19

Tax Revenue Rate During the Pandemic Covid 19 in Medan City: Evidence from KPP Medan Edisah Putra Nainggolan; Seprida Hanum Harahap; Ikhsan Abdullah; Nadia Ika Purnama; Nel Arianty
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

This study aims to see how the people of Medan complied during the Covid-19 pandemic in fulfilling their tax obligations. In terms of tax compliance, the author assesses the aspect of awareness and also the services provided by the Medan City Government. This study took samples from the Medan City Primary Tax Service Office with a total sample of 100 people. By using the Multiple Linear Regression data analysis technique. The results of the study found that taxpayer awareness has an effect on tax compliance and services affect tax compliance. Simultaneous testing produces awareness results and also services have a simultaneous effect on compliance with paying taxes during the covid 19 pandemic in Medan City.

Peran Media Sosial Dalam Upaya Peningkatan Pendapatan UMKM Di Desa Mesjid, Kecamatan Batang Kuis Nel Arianty; Bima Ghafara
Medani : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2022): Desember 2022
Publisher : Lembaga Riset Ilmiah

Perkembangan teknologi dan informasi yang sangat pesat menuntut masyarakat untuk mulai mengenal dan selalu berhubungan dengan internet. Salah satu gaya hidup baru yang lahir adalah belanja melalui media sosial. Media sosial tidak hanya digunakan oleh perusahaan besar, tetapi juga digunakan oleh usaha mikro, kecil dan menengah (UMKM) dalam menawarkan atau memasarkan produk. Tujuan kegiatan ini dilakukan untuk mengidentifikasi pemanfaatan media sosial dalam rangka meningkatkan daya saing UMKM di Desa Mesjid, Kecamatan Batang Kuis, Kabupaten Deli Serdang. Dari hasil kegiatan ini menunjukkan bahwa pemanfaatan media sosial dapat meningkatkan pendapatan UMKM, produk yang dipasarkan akan lebih mudah dikenal oleh konsumen sehingga memudahkan dalam mendapatkan konsumen. Adapun manfaat penggunaan media sosial dari kegiatan ini dapat menghemat biaya promosi serta meningkatkan proses pertukatan jual beli sehingga pada akhirnya akan dapat meningkatkan daya saing bagi UMKM di Desa Mesjid, Kecamatan Batang Kuis, Kabupaten Deli Serdang

Implementasi Promosi Melalui Media Sosial Pada UMKM Di Desa Tanjung Sari Nel Arianty
Medani : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023): April 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jpm.v2i1.266

Usaha Mikro, Kecil dan Menengah (UMKM) membutuhkan media sosial sebagai alat untuk memasarkan produk yang telah dihasilkan dalam upaya mencapai pangsa pasar yang luas. Media sosial saat ini dapat diakses dengan mudah oleh siapa saja dalam memasarkan produknya. UMKM yang berada di desa Tanjung Sari juga menggunakan media sosial sebagai sarana untuk memberikan segala informasi yang berhubungan dengan penawaran dan penyediaan produk yang tersedia kepada konsumen secara online. Pada kegiatan ini yang dilakukan adalah implementasi promosi produk yang dihasilkan UMKM yang berada di desa Tanjung Sari melalui media sosial dalam upaya memudahkan pelaku usaha untuk memasarkan produknya. Adapun tujuan dari kegiatan pengabdian masyarakat ini adalah untuk mempermudah pelaku usaha menawarkan serta memperkenalkan produknya ke masyarakat luas melalui media sosialAB

PENDEKATAN FILSAFAT DALAM MANAJEMEN SUMBER DAYA MANUSIA: ANALISIS DAN APLIKASI: filsafat dan manajemen Rini Astuti Astuti; Nel Arianty; Siti Mujiatun
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14189

Artikel ini mengkaji peran filsafat ilmu dalam pengembangan teori dan praktik Manajemen Sumber Daya Manusia (MSDM), dengan fokus pada penerapan prinsip-prinsip etika dan metodologi. Dalam konteks MSDM, filsafat ilmu menawarkan kerangka teoritis yang memperkuat kebijakan organisasi terkait keadilan, transparansi, dan pengelolaan sumber daya manusia yang lebih inklusif. Prinsip keadilan distributif dan keadilan prosedural, yang diambil dari teori filsafat moral, berperan penting dalam menciptakan kebijakan rekrutmen, promosi, dan evaluasi yang adil dan merata. Selain itu, integrasi metodologi positivistik dan konstruktivistik dalam penelitian MSDM memberikan pandangan yang lebih komprehensif. Metode kuantitatif memberikan bukti empiris yang mendukung pengambilan keputusan berbasis data, sementara pendekatan kualitatif menggali wawasan tentang dinamika interpersonal dan budaya organisasi. Artikel ini menyimpulkan bahwa penerapan prinsip etika dan metodologi filsafat ilmu dapat meningkatkan efektivitas kebijakan MSDM dengan menciptakan lingkungan kerja yang lebih adil, efisien, dan berkelanjutan.

MODEL OF SOCIAL AND ECONOMIC CHARACTERISTICS OF MSMEs IN UTILIZING ONLINE MEDIA TO INCREASE PEOPLE'SPOWER IN BATANG KUIS DISTRICT Julita Julita; Nel Arianty; Rahmad Bahagia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 1 No. 1 (2021): October (October-December)
Publisher : RADJA PUBLIKA

The purpose of the study was to determine and analyze the effect of Social Characteristics on Purchasing power, to find out and analyze the influence of MSME Economy on the Purchasing power, to find out and analyze the influence of online media on Purchasing power, to determine and analyze the influence, Social Characteristics, Economics of SMEs, and Online Media onPurchasing powerto the community in Batang Kuis District. The results showed that social characteristics had no significant effect on purchasing power. This shows the influence of the digital era that has been widely carried out in buying and selling interactions, so that direct social interaction is very rarely carried out. The MSME economy has a significant effect on purchasing power. This shows the influence of the community's economy that influences the purchase of a product. Online media has a significant effect on purchasing power. This shows the influence of social media which has been widely used by the community in carrying out activities including buying the necessary needs through social media.

Co-Authors Abdullah, Ikhsan Ari Andira Bima Ghafara Edisah Putra Nainggolan Julita, Julita Masyhura MD Muhammad Affan Ghifari Siregar MUIS FAUZI RAMBE Nadia Ika Purnama Rahmad Bahagia Rini Astuti Astuti Seprida Hanum Harahap, Seprida Hanum Siti Mujiatun

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