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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen International Journal of Business Economics (IJBE) Enrichment : Journal of Management ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of International Conference Proceedings Medani : Jurnal Pengabdian Masyarakat
Arianty, S.E., M.M., Nel
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Scholars Journal of Economics, Business and Management Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Vol 4, No 9 (2017): Jurnal - Model of Household Industrial Business Development to Increase Family I
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Scholars Journal of Economics, Business and Management
Jurnal Manajemen Tools Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Vol 5, No 1 (2015): Jurnal - Pengaruh Kepemimpinan Terhadap Kinerja Karyawan
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Jurnal Manajemen Tools
FACTORS AFFECTING HOUSEHOLD INDUSTRIES IN INCREASING REVENUES Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA FACTORS AFFECTING HOUSEHOLD INDUSTRIES IN INCREASING REVENUES
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

the purpose of this research is to make household industry industry able to compete and able to face ASEAN Economic Community and can increase family income. So to support this research, researchers make observations and observations of the household industry.
Analisis Faktor Kualitas Pelayanan Perbankan Pada Pt. Bank Tabungan Pensiunan Nasional Medan Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Vol 4, No 2 (2016): Prosiding Jurnal Pajak dan Bisnis
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Tujuan yang diharapkan dari penelitian ini adalah mengetahui sejauh mana kualitas pelayanan yang telah diberikan, kekurangan apa saja yang masih ada dalam memberikan pelayanan terhadap nasabah BTPN dengan perusahaan sejenis serta betapa pentingnya kualitas pelayanan perbankan terhadap citra perusahaan.Uji validitas yang digunakan dalam penelitian ini adalah uji validitas butir. Ketentuan apakah suatu butir instrumen valid atau tidak adalah melihat nilai probabilitas koefisien korelasinya. Uji signifikan dilakukan dengan membandingkan nilai r­hitung dengan rtabel. Jika rhitung lebih besar dari rtabel dan nilai positif maka butir atau pernyataan atau indikator tersebut dinyatakan valid. Diketahui nilai cronbach Alpha untuk variabel pelayanan sebesar 0,0661 hal ini menunjukkan bahwa cronbach Alpha > 0,60 berarti dapat disimpulkan bahwa bentuk pernyataan yang ada dianggap memadai atau realibel.Kata kunci : kualitas pelayanan
ANALISIS PERBEDAAN PASAR MODERN DAN PASAR TRADISIONAL DITINJAU DARI STRATEGI TATA LETAK (LAY OUT) DAN KUALITAS PELAYANAN UNTUK MENINGKATKAN POSISI TAWAR PASAR TRADISIONAL Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ANALISIS PERBEDAAN PASAR MODERN DAN PASAR TRADISIONAL DITINJAU DARI STRATEGI TATA LETAK (LAY OUT) DA
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Penelitian ini bertujuan membandingkan pasar tradisional dan pasar modern dari sisi atata letak dan kualiatas oelayanan. Hasil penelitian ini akan berguna pemerintah dan instansi terkait dalam pengembangan pasar tradisional, dan bisa melakukan perbaikan dari segi tata letak dan kualitas pelayanan.
Pengaruh Promosi Terhadap Keputusan Pelanggan Menggunakan Kartu Mentari Pada PT. Indosat Tbk Medan Nel Arianty, S.E., M.M.
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PEER REVIEW KARYA ILMIAH : JURNAL
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

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Peraranan Periklanan Dalam Meningkatkan Hasil Penjualan Esia Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Peraranan Periklanan Dalam Meningkatkan Hasil Penjualan Esia
Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Nel Arianty; Ari Andira
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 1 (2021): Maret 2021
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v4i1.6766

Abstract

The purpose of this study was to determine and analyze the effect of brand image on purchasing decisions, to know and analyze the effect of brand awareness on purchasing decisions, and to find out and analyze the effect of brand image and brand awareness on purchasing decisions of LTD helmet products (Case Study of Faculty of Economics Students And Business, Muhammadiyah University, North Sumatra). The approach used in this research is an associative approach. The population in this study were all students of FEB UMSU and the sample used in this study were 100 people using accidental sampling. Data collection techniques in this study used a questionnaire. Data analysis techniques in this study used Multiple Linear Regression, Classic Assumption Test, t Test and F Test, and the Coefficient of Determination. Data processing in this study uses the SPSS software program (version 24.00). Partially known that brand image has a positive and significant influence on purchasing decisions. Partially, it is known that brand awareness has a positive and significant influence on purchasing decisions. Simultaneously known brand image and brand awareness have a significant influence on purchasing decisions.
Pemberdayaan Ibu-Ibu Kelompok Tani dalam Pengolahan Fruitgurt Semangka Masyhura MD; Nel Arianty
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 1 (2021): Februari
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v2i1.86

Abstract

Buah semangka salah satu tanaman yang mengandung antioksidan yang tinggi dan juga  mengandung zat karotenoid seperti likopen yang memiliki manfaat untuk tubuh dan juga untuk kesehatan kulit agar terlihat awet muda. Permasalahan yang ada di Desa Jati Baru Kecamatan Pagar Merbau Kabupaten Deli serdang adalah belum adanya pengolahan  semangka, selama ini buah semangka hanya di dijual dalam bentuk segar dengan harga yang murah dan buah yang ukuran kecil tidak ada harganya dibiarkan begitu saja dipertanaman sebagai kompos alami.Berdasarkan alasan ter sebut kami tim Program Kemitraan Masya rakat (PKM) Universitas Muhammadiyah Sumatera Utara berinisiatif untuk memberdayakan masya rakat khususnya ibu-ibu petani yang tergabung dalam kelompok sahabat tani dengan cara memberikan penyuluhan tentang diversifikasi pangan, pelatihan pembuatan fruitgurt dan tehnik pemasaran. Adapun tujuan pengabdian masyrakat ini adalah ibu-ibu petani mendapatkan ilmu pengetahuan tentang diversifikasi pangan, mampu membuat fruitgurt semangka dan dapat memasarkan produk tersebut sehingga dapat meningkatkan pendapatan.
Entrepeneur Independence Model in Improving Entrepeneur's Performance in Lubuk Pakam District Julita Julita; Nel Arianty; Muis Fauzi Rambe
International Journal of Business Economics (IJBE) Vol 2, No 2 (2021): March - August
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v2i2.6772

Abstract

This study aims to improve entrepreneur's performance through entrepreneur's independence for business actors. This study uses the Research and Development (R & D) method, in line with the objectives to be achieved in this study, namely the development of an entrepreneur's independence model in increasing entrepreneur's business performance.The data analysis technique uses descriptive statistics and analyzes the entrepreneur's performance of business actors through the entrepreneur's independence model in the business in Lubuk Pakam District, Deli Serdang Regency through 9 small and medium business actors.From the results of the survey and the distribution of questionnaires conducted by the research team, the results of the research are, small and medium enterprises in Lubuk Pakam District do not have good entrepreneurial independence or business independence so they are not able and effective in running a business, so the results obtained have not as expected.
Co-Authors Abdullah, Ikhsan Ari Andira Bima Ghafara Edisah Putra Nainggolan Julita, Julita Masyhura MD Muhammad Affan Ghifari Siregar MUIS FAUZI RAMBE Nadia Ika Purnama Rahmad Bahagia Rini Astuti Astuti Seprida Hanum Harahap, Seprida Hanum Siti Mujiatun