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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen International Journal of Business Economics (IJBE) Enrichment : Journal of Management ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Journal of International Conference Proceedings Medani : Jurnal Pengabdian Masyarakat Jurnal Inovasi dan Pengabdian
Arianty, S.E., M.M., Nel
Universitas Muhammadiyah Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Porter Generic Model Strategy for Micro, Small nad Medium Enterprises (MSMs) in Dealing with ASEAN Economic Community (AEC) — )Case Study Deli Serdang Regency, Nort Sumatera — Indonesia) Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Porter Generic Model Strategy for Micro, Small nad Medium Enterprises (MSMs) in Dealing with ASEAN E
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Indonesia has entered a new phase with partners in the neighboring countriesm especially ASEAN members, namely ASEAN Economic Community (AEC) on December 31, 2015. One of the main pillars of AEC is free flow of goods, trade in goods in 2015 is conducted Tarifff (CEOT) that hace prevously been appliaed when the ASEAN Free Trade Area (AFTA), namely gradual tarifff reduction made for certain types of goods carried in the timeframe that has been agreed.
Peranan Periklanan Dalam Meningkatkan Hasil Penjualan Esia Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Vol 4, No 2 (2016): Prosiding Jurnal Pajak dan Bisnis
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Penelitian ini bertujuan untuk mengkaji periklanan yang dilakukan oleh perusahaan dan hasil penjualan produk selama periode waktu tertentu. Periklanan yang dilakukan oleh perusahaan dilakukan melalui media massa seperti televisi, surat kabar dan radio, disamping perusahaan melakukan promo dengan memperkenalkan produk dengan harga yang terjangkau. Penelitian terhadap periklanan yang dilakukan perusahaan menggunakan konsumen yang menggunakan produk kartu Esia sebagai responden, untuk mengetahui sejauh mana pengetahuan konsumen terhadap produk yang diluncurkan perusahaan. Hasil penjualan produk dianalisis dengan menggunakan time series untuk mengetahui perkiraan permintaan untuk periode berikutnya. Kata kunci : periklanan, volume penjualan
Proceeding - Factors Affecting Household Industries In Increasing Revenues Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA 2017: Proceeding - Factors Affecting Household Industries In Increasing Revenues
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Proceeding - Factors Affecting Household Industries In Increasing Revenues
Development of Store Atmosphere on Culinary Efforts to Increase Interest in The Buying Public in District of Percut Sei Tuan Nel Arianty, S.E., M.M.
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PEER REVIEW KARYA ILMIAH : JURNAL
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

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Meningkatkan Keaktifan Dan Hasil Belajar Mahasiswa Melalui Metode Diskusi Kelompok Berbasis Pembelajaran Koorperatid Model Learning Together Pada Matakuliah Kosentrasi Pemasaran Di Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara. Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Meningkatkan Keaktifan Dan Hasil Belajar Mahasiswa Melalui Metode Diskusi Kelompok Berbasis Pembelaj
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana mahasiswa dapat terlibat secara aktid di dalam kelas dengan menggunakan metode diskusi kelompok berbasis pembelajaran koorpertaif model learning together, dan juga untuk mengetahui sejauh mana mahasiswa dapat mengemukakan pendapat dan memberikan tanggapan terhadap pendapat teman kelasnya secara komunikatif dengan menggunakan metide kelompok berbasis pembelajaran kooperatif model learning together.
Porter’s Five Force Model For Superiority Of Micro Small And Medium Enterprises (Sme’s) In Face The Asean Economic Communiy (Mea) Julita UMSU; Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Vol 4, No 2 (2016): Prosiding Jurnal Pajak dan Bisnis
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

This study aims to provide input and an effective way for SMEs in order to have a competitive advantage, especially in the face of the MEA, it is necessary for the existence of a strategy to create competitive advantage in the era of MEA. Many strategies to create competitive advantage and one of them is Porter's Five Forces. This study uses research and development. Respondents in this study is small and medium businesses (SMEs) in the district of Deli Serdang. Data collection techniques using questionnaires and interviews / structured interviews and data analysis techniques using descriptive analysis techniques. The results showed that the model of five forces porter that include competition among similar companies, the threat of new entrants, the threat of substitute products, bargaining power of buyers and bargaining power of suppliers is still included in the category enough or moderate, it indicates the presence of obstacles or problems faced by SMEs in Regency Deli Serdang.Disamping five forces  model  of porter,  the addition  of the supporting indicators of the ability of innovation and technology as well as the government's attention is also included in the category enough or moderate, it indicates that the supporting indicators are still facing obstacles or problems.Keywords: Porter's Five Force, SMEs, MEA
Analisis Perbedaan Pasar Modern dan Pasar Tradisional Ditinjau Dari : Strategi Tata Letak (lay Out) dan Kualitas Pelayanan Untuk Meningkatkan Posisi Tawar Pasar Tradisional Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Analisis Perbedaan Pasar Modern dan Pasar Tradisional Ditinjau Dari : Strategi Tata Letak (lay Out) dan Kualitas Pelayanan Untuk Meningkatkan Posisi Tawar Pasar Tradisional
PENGARUH KEPEMIMPINAN TERHADAP KINERJA KARYAWAN Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PENGARUH KEPEMIMPINAN TERHADAP KINERJA KARYAWAN
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Leadership is one of the factors that shape and help others to enthusiastically work and achieve the planned object in relation to the success of the organization realize the objectives are largely determined by the high performance leadership and employed in carrying out their duties.
Analisis Faktor Kualitas Pelayanan Perbankan Pada PT, Bank Tabungan Pensiunan Nasional Indonesia Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Analisis Faktor Kualitas Pelayanan Perbankan Pada PT, Bank Tabungan Pensiunan Nasional Indonesia
PENGARUH PROMOSI DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PENGARUH PROMOSI DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Penelitian ini dilakukan di Universitas Muhammadiyah Sumatera Utara, yang bertujuan untuk mengetahui pengaruh promosi dan merek terhadap keputusan pembelian pada PT. Sinar Sosro Medan 
Co-Authors Abdullah, Ikhsan Ari Andira Bima Ghafara Edisah Putra Nainggolan Julita, Julita Masyhura MD Muhammad Affan Ghifari Siregar MUIS FAUZI RAMBE Nadia Ika Purnama Rini Astuti Astuti Seprida Hanum Harahap, Seprida Hanum Siti Mujiatun