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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Riset Akuntansi dan Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen International Journal of Business Economics (IJBE) Enrichment : Journal of Management Ihsan: Jurnal Pengabdian Masyarakat Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Proceeding International Seminar of Islamic Studies Prosiding Seminar Nasional Universitas Serambi Mekkah Journal of International Conference Proceedings Prioritas : Jurnal Pengabdian Kepada Masyarakat Medani : Jurnal Pengabdian Masyarakat Jurnal Inovasi dan Pengabdian
Nel Arianty
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Other

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Pengaruh Promosi dan Merek Terhadap Keputusan Pembelian Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Vol 4, No 2 (2016): Prosiding Jurnal Pajak dan Bisnis
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Penelitian ini dilakukan di Universitas Muhammadiyah Sumatera Utara, yang bertujuan untuk mengetahui pengaruh promosi dan merek terhadap keputusan pembelian pada PT. Sinar Sosro Medan
Difference Analysis of Modern Market and Traditional Market Strategy Based on Layout and Quality of Service Nel Arianty, S.E., M.M.
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PEER REVIEW KARYA ILMIAH : JURNAL
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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EFFECT OF ADS AND QUALITY OF PRODUCTS IN DECISION OF PURCHASING FRISIAN FLAG PRODUCT IN MEDAN CITY Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA EFFECT OF ADS AND QUALITY OF PRODUCTS IN DECISION OF PURCHASING FRISIAN FLAG PRODUCT IN MEDAN CITY
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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The company must be aware that in the era of globalization, advertising and product quality is an important factor to achieve success. Where advertising and product quality can affect consumer to buy goods and services companies at the time they need.
Pengaruh Bauran Promosi Terhadap Volume Penjualan Sepeda Motor Yamaha Mio Pada PT. Alfa Scorpi Sentral Yamaha Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Pengaruh Bauran Promosi Terhadap Volume Penjualan Sepeda Motor Yamaha Mio Pada PT. Alfa Scorpi Sentral Yamaha
Porter Generic Model Strategy for micro dan medium Enterprices (MSMs) in Dealing With ASEAN Economic Community (AEC) • (Case Study Deli Serdang Regency, North Sumatera-Indonesia) Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Porter Generic Model Strategy for micro dan medium Enterprices (MSMs) in Dealing With ASEAN Economic Community (AEC) • (Case Study Deli Serdang Regency, North Sumatera-Indonesia)
PENGARUH PROMOSI DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PENGARUH KEPEMIMPINAN DAN DISIPLIN TERHADAP KINERJA KARYAWAN PADA PT. PELINDO CABANG BELAWAN
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Penelitian ini dilakukan di Universitas Muhammadiyah Sumatera Utara, yang bertujuan untuk mengetahui pengaruh promosi dan merek terhadap keputusan pembelian pada PT. Sinar Sosro Medan 
PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI SEBAGAI VARIABEL INTERVENING PADA PT. WOM FINANCE CABANG BINJAI Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI SEBAGAI VARI
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi terhadap kinerja karyawan dengan komitmen oraganisasi sebagai variabel intervening. Hasil penelitian menunjukkan bahwa budaya organisasi sebaia variabel intervening terbukti signifikan fengan nilai yanglebih besar dari pada pengaruh langsung antara budaya organisasi terhadap kinerja.
EFFECT OF ADS AND QUALITY OF PRODUCTS ON DECISION OF PURCHASING FRISIAN FLAG PRODUCT IN MEDAN CITY Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA EFFECT OF ADS AND QUALITY OF PRODUCTS ON DECISION OF PURCHASING FRISIAN FLAG PRODUCT IN MEDAN CITY
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

The company must be aware that in the era of globalization, advertising and product quality is an important factor to achieve success. Where advertising and product quality can affect consumers to buy goods and services companies at that time they need. To meet the needs and provide satisfaction, the company promotes through advertising, and has a good product quality in the hope that consumers decide to buy products offered.The purpose of this research is to know the influence of advertisement and product quality to purchase decision of Frisian Flag milk in Medan City. Sampling technique in this research use Acidental Sampling. The samples taken as many as 100 respondents who buy Frisian Flag products in the city of Medan. Data collection techniques with questionnaires distributed.The results of this study using Multiple Linear Regression where the most influential independent variables on the purchase decision of Frisian Flag milk in Medan City is the variable value of product quality (X2) of 0.685.To test hypothesis in this research, the researcher use t test (partial test), result of t test (partial test) influence of advertisement to decision obtained t arithmetic (2,904) > t table (1,66) this show there is an influence of advertisement significant for purchasing decision while the influence of product quality to purchase decision obtained t arithmetic (10,997) > t table (1.66) This shows there is influence of product quality to purchasing decision. Besides, F test (simultaneous) where the value of F arithmetic (83,635) > F table (3.09) this shows there is a significant influence of advertisement and product quality together to purchase decision. After that, the test of determination and obtained by the number 0.633 or 63.3%, which means that the relationship between advertising and product quality to purchase decision is strong.
Cooperative Learning Method Type Numbered Heads Together (NHT) Student in Efforts to Increase ilveliness and Materialls Management Marketing Mastery In Economics Faculty Muhamadiyah University Of North Sumatera Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Cooperative Learning Method Type Numbered Heads Together (NHT) Student in Efforts to Increase ilveliness and Materialls Management Marketing Mastery In Economics Faculty Muhamadiyah University Of North Sumatera
Pengaruh Kemampuan Terhadap Kinerja Karyawan Nel Arianty, S.E., M.M.
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PEER REVIEW KARYA ILMIAH : JURNAL
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Co-Authors Abdullah, Ikhsan Adek Devira Purba Al-Hafizh , Fahri Arsya Ari Andira Arif Pratama Marpaung Bima Ghafara Dewi Andriany Dita Ariska Edisah Putra Nainggolan Edisah Putra Nainggolan Fajar Kurniawan Ferdy Riza Jufrizen Julita Julita Julita Julita Julita Julita Julita Julita, Julita Martiano, Martiano Masyhura MD Muhammad Affan Ghifari Siregar MUIS FAUZI RAMBE Munthe, Nindi Palensia br Nadia Ika Purnama Novien Rialdy Permana, Apdimas Purnama, Nadia Ika Rahmad Bahagia Rini Astuti Rini Astuti Astuti Seprida Hanum Harahap, Seprida Hanum Siti Mujiatun Sri Endang Rahayu Sri Fitri Wahyuni