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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen International Journal of Business Economics (IJBE) Enrichment : Journal of Management ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of International Conference Proceedings Medani : Jurnal Pengabdian Masyarakat
Arianty, S.E., M.M., Nel
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Porter Generic Model Strategy for micro dan medium Enterprices (MSMs) in Dealing With ASEAN Economic Community (AEC) • (Case Study Deli Serdang Regency, North Sumatera-Indonesia) Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Porter Generic Model Strategy for micro dan medium Enterprices (MSMs) in Dealing With ASEAN Economic Community (AEC) • (Case Study Deli Serdang Regency, North Sumatera-Indonesia)
PENGARUH PROMOSI DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PENGARUH KEPEMIMPINAN DAN DISIPLIN TERHADAP KINERJA KARYAWAN PADA PT. PELINDO CABANG BELAWAN
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Penelitian ini dilakukan di Universitas Muhammadiyah Sumatera Utara, yang bertujuan untuk mengetahui pengaruh promosi dan merek terhadap keputusan pembelian pada PT. Sinar Sosro Medan 
EFFECT OF ADS AND QUALITY OF PRODUCTS ON DECISION OF PURCHASING FRISIAN FLAG PRODUCT IN MEDAN CITY Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA EFFECT OF ADS AND QUALITY OF PRODUCTS ON DECISION OF PURCHASING FRISIAN FLAG PRODUCT IN MEDAN CITY
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

The company must be aware that in the era of globalization, advertising and product quality is an important factor to achieve success. Where advertising and product quality can affect consumers to buy goods and services companies at that time they need. To meet the needs and provide satisfaction, the company promotes through advertising, and has a good product quality in the hope that consumers decide to buy products offered.The purpose of this research is to know the influence of advertisement and product quality to purchase decision of Frisian Flag milk in Medan City. Sampling technique in this research use Acidental Sampling. The samples taken as many as 100 respondents who buy Frisian Flag products in the city of Medan. Data collection techniques with questionnaires distributed.The results of this study using Multiple Linear Regression where the most influential independent variables on the purchase decision of Frisian Flag milk in Medan City is the variable value of product quality (X2) of 0.685.To test hypothesis in this research, the researcher use t test (partial test), result of t test (partial test) influence of advertisement to decision obtained t arithmetic (2,904) > t table (1,66) this show there is an influence of advertisement significant for purchasing decision while the influence of product quality to purchase decision obtained t arithmetic (10,997) > t table (1.66) This shows there is influence of product quality to purchasing decision. Besides, F test (simultaneous) where the value of F arithmetic (83,635) > F table (3.09) this shows there is a significant influence of advertisement and product quality together to purchase decision. After that, the test of determination and obtained by the number 0.633 or 63.3%, which means that the relationship between advertising and product quality to purchase decision is strong.
Cooperative Learning Method Type Numbered Heads Together (NHT) Student in Efforts to Increase ilveliness and Materialls Management Marketing Mastery In Economics Faculty Muhamadiyah University Of North Sumatera Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Cooperative Learning Method Type Numbered Heads Together (NHT) Student in Efforts to Increase ilveliness and Materialls Management Marketing Mastery In Economics Faculty Muhamadiyah University Of North Sumatera
Pengaruh Kemampuan Terhadap Kinerja Karyawan Nel Arianty, S.E., M.M.
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PEER REVIEW KARYA ILMIAH : JURNAL
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

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Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai
Porter Generic Model Strategy for Micro, Small and Medium Community (AEC)-(Case Study Deli Serdang Regency, North Sumatera-Indonesia) Nel Arianty, S.E., M.M.
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA PEER REVIEW KARYA ILMIAH : JURNAL
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

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MENGEMBAKAN PEMBELAJARAN MANAJEMEN PRODUKSI YANG BERBASIS KEWIRAUSAHAAN Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA MENGEMBAKAN PEMBELAJARAN MANAJEMEN PRODUKSI YANG BERBASIS KEWIRAUSAHAAN
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Tujuan penelitian ini adalah untuk mengembangkan mata kuliah manajemen produksi yangberbasis kewirausahaan yang diharapkan akan menunjang minat berwirausaha mahasiswa, di samping dapat meningkatkan hasil evaluasi pembelajaran. Metode pembelajaran yang direkomendasikan adlaah pembelajaran kontekstual.
Pengaruh Kemampuan Terhadap Kinerja Karyawan Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Hasil Penilaian Sejawat Sebidang Atau Peer Review
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah : Buku Pengaruh Kemampuan Terhadap Kinerja Karyawan
PENGARUH KEMAMPUAN TERHADAP KINERJA KARYAWAN Nel Arianty
KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Vol 10, No 1 (2010): PENGARUH KEMAMPUAN TERHADAP KINERJA KARYAWAN
Publisher : KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kemampuan terhadap kinerja karyawan. Hasil penelitian menyatakan bahwa ada pengaruh kemampuan terhadap kinerja karyawan, dengan nilai koefisien determinasi sebesar 68,5%. Sisanya dipengaruhi oleh faktor lain yang tidak diteliti.
Co-Authors Abdullah, Ikhsan Ari Andira Bima Ghafara Edisah Putra Nainggolan Julita, Julita Masyhura MD Muhammad Affan Ghifari Siregar MUIS FAUZI RAMBE Nadia Ika Purnama Rahmad Bahagia Rini Astuti Astuti Seprida Hanum Harahap, Seprida Hanum Siti Mujiatun