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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Jurnal Pasca Dharma Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia Berajah Journal ARRUS Journal of Social Sciences and Humanities Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of International Conference Proceedings International Journal of Society and Law International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Mesra B
Universitas Pembangunan Panca Budi
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Influence of Service Quality and Claimant Satisfaction on the Corporate Image of PT Jasa Raharja, North Sumatra Branch Naimi Yumna Sinurat; Mesra B
International Journal of Society and Law Vol. 2 No. 2 (2024): Agust 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.184

Abstract

The research analysis aims to determine whether service quality partially has a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. Whether claimant satisfaction partially has a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. Whether service quality and claimant satisfaction simultaneously have a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. The data analysis technique used is the associative quantitative research method with the help of the SPSS program. This study uses multiple linear regression. The sample in this study was 82 respondents. Primary data collection using a questionnaire. The results of the study indicate that service quality partially has a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. Claimant satisfaction partially has a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. Service quality and claimant satisfaction simultaneously have a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch.
Analysis Of Service Quality, Facilities And Price Towards Loyalty With Student Satisfaction As An Intervening Variable At Universitas Pembangunan Panca Budi Elisya Azmelia; Nurfafrina Siregar; Mesra B
International Journal of Society and Law Vol. 2 No. 2 (2024): Agust 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.201

Abstract

This research aims to analyze service quality, facilities and prices on loyalty with student satisfaction as intervening variable at the Panca Budi Development University. This type of research is associative with a quantitative approach. The sampling technique used is probability sampling. The sample size in this study was 176 master's students at the Panca Budi Development University. The data analysis method used in this research is the Structural Equation Model (SEM) with SmartPLS v4.0 data processing. The Adjusted R-square results on the loyalty variable have a value of 0.512, which means that this loyalty variable is influenced by service quality, facilities, price and satisfaction by 51.2%, and the Adjusted R-square results on the satisfaction variable have a value of 0.585, which means the satisfaction variable influenced by service quality, facilities and price is only 58.5%. The results of this research show that: (1)There is an influence of service quality on satisfaction with a p-value (0.003) (2)There is an influence of facilities on satisfaction with a p-value (0.001). (3)There is an influence of price on satisfaction with a p-value (0.000). (4)There is an influence of service quality on loyalty with a p-value (0.001). (5)There is an influence of facilities on loyalty with a p-value (0.001). (6)There is an influence of price on loyalty with a p-value (0.000). (7)There is an influence of satisfaction on loyalty with a value of p-(0.001) (8)There is an influence of service quality mediated by satisfaction on loyalty with a value of p-(0.005). (9)There is an influence of facilities mediated by satisfaction on loyalty with a p-value (0.001). (10)There is an influence of price mediated by satisfaction on loyalty with a p-value (0.005).
Analysis Of Promotion And Service Quality On Customer Loyalty At Pln Tanjung Pura Ulp Mediated By Customer Satisfaction In The Use Of Pln Mobile Application Taufik Harijanto; Toyib Daulay; Desy Astuti; Elfitra Desy Surya; Mesra B
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.45

Abstract

This research investigates the impact of promotion, service quality, and emotional bonding on customer loyalty at PLN Tanjung Pura ULP, mediated by customer satisfaction through the PLN Mobile application. Utilizing a quantitative approach with structural equation modeling, the study reveals that promotion and service quality significantly influence customer satisfaction, subsequently affecting customer loyalty. The findings emphasize the importance of effective promotional strategies, high service quality, and emotional connections in enhancing customer satisfaction and loyalty. Recommendations include promoting PLN Mobile adoption through step-by-step guidance, improving service quality through employee training and customer feedback, and fostering emotional bonds with special offers for loyal users. Overall, the study highlights the interconnected dynamics shaping customer loyalty in the context of PLN Mobile usage.
The Analyze Effect Of Service Marketing Mixes On Purchase Decisions Consumers Which Mediation By Consumer Trust To Use Service Of JNE Main Branch Medan Nur Fatiha Utami Nasution; Mesra B; Toyib Daulay; Elfitra Desy Surya; Nur Afrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.52

Abstract

This research was carried out in the JNE Main Branch in Medan where this study was conducted to determine how the influence of the service marketing mix consists of: Products (X1), Price (X2), Promotion (X3), Locations (X4), People (X5), Physical Evidence (X6), and Process (X7) on Purchase Decisions (Y) consumers which mediation by consumer trust to use service of JNE Main Branch Medan. The population in this study were 5.400 consumers with 185 samples taken. The research was conducted from August to October 2023. This study used quantitative data which was processed using SEM-PLS analysis model with Smart PLS 3.0. application. Data sources used primary data taken directly from respondents and secondary one was obtained from interviews with JNE Main Branch Management. The results of the research show that product, price, promotion, place, employees, physical evidence, processes and customer trust have a positive and significant effect on customers' purchasing decisions to use JNE Medan Main Branch services. Meanwhile, consumer trust in this research can mediate the influence of product, price, promotion, place, employees, physiscal evidence and processes on customer purchasing decisions at JNE Medan Main Branch
Pengaruh Kualitas Produk dan Online Customer Review Terhadap Keputusan Pembelian Sepatu Ventela di Marketplace Shopee Pada Mahasiswa Aktif Universitas Pembangunan Panca Budi Medan Tridia Kumula Dewi; Ramadhan Harahap; Mesra B
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3611

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan online customer review terhadap keputusan pembelian sepatu ventela di marketplace shopee pada mahasiswa aktif Universitas Pembangunan Panca Budi Medan. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google form. Metode analisis data dalam penelitian ini yaitu analisis regresi linear berganda, uji t, uji f dan uji determinasi dengan menggunakan software SPSS. Hasil penelitian menunjukan bahwa 1) kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu ventela di marketplace shopee; 2) online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu ventela di marketplace shopee; 3) kualitas produk dan online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu ventela di marketplace shopee.
Co-Authors , Elfitra Desy Surya Akhyar Lubis Aldi Agustino Arya Chandra Gusnanto Cut Maulita Desy Astuti Dewi Mahrani Rangkuty Dewi Nurmasari Pane DWI SURYANTO Eko Harianto Elisya Azmelia Eva Herdalina Pardede Hermansyah Iedya Fadillah Larisma RL Sitanggang Maya Macia Sari Muhammad Indra Gunawan Naimi Yumna Sinurat Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Ramadhan Harahap ROMULUS DESYANTO GULTOM SARA KURNIA D SITUMORANG Sri Wahyuni Sugiono Supina Batubara Syahnant Syahrizal Syahrizal Taufik Harijanto toyib daulay Tridia Kumula Dewi Yani Utami Leo Zulpedri