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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknobisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Binus Business Review Jurnal Manajemen Indonesia International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Journal of Innovation, Business and Entrepreneurship INTECOMS: Journal of Information Technology and Computer Science International Journal of Applied Business Research Indonesian Journal of Electrical Engineering and Computer Science Economics and Digital Business Review Journal of Economics and Business UBS Business Review and Case Studies Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of International Conference Proceedings Economics and Business Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Journal of Emerging Issues in Islamic Studies Riwayat: Educational Journal of History and Humanities AGRARIS: Journal of Agribusiness and Rural Development Research International Research Journal of Business Studies
Wawan Dhewanto
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Economics and Business Journal

 1 
Strategic Approach to Drive Business Growth in The Food and Beverage Industry: Study Case: Bahagia Kopi Pradewa, Adib Putra; Dhewanto, Wawan
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.205

Abstract

The Indonesian coffee industry continues to grow rapidly, increasing competition among businesses. Bahagia Kopi faces challenges in slowing sales growth and stagnant asset expansion, requiring a strategic approach to sustain long-term growth. This study evaluates Improvement and Scaling as the most suitable growth strategies, using a mixed-method approach that integrates semi-structured interviews and quantitative analysis through the Analytic Hierarchy Process (AHP) and financial assessment. In the short term, operational efficiency and service quality improvements are the main priorities, requiring investment in training and performance-based incentives. In the long term, branch expansion in Bandung is identified as the key growth initiative, with funding as the primary challenge since Bahagia Kopi still depends on internal capital. Financial analysis of 2023 reports shows increased profitability, but a 32% funding shortfall remains for expansion. To address this, Mixed Financing is the most balanced approach, maintaining a healthy solvency ratio while minimizing financial risk. With a cautious yet strategic approach, Bahagia Kopi can achieve sustainable expansion without overleveraging debt, ensuring long-term stability and maintaining business growth
Co-Authors , Ronaldi Adrian Ariatin Akbar Adhi Utama Anggraeni Permatasari Anindia Pratiwi Putri Annisa Ramadanti Arianne Muthia Zahra Arief, Neneng Nurlaela Ariono, Bernardus Aswinnur Kumpajaya Azizi, Yusuf Bachtiar, Sukmawati Basuki Sugiharto Basuki Sugiharto Belgiawan, Prawira Fajarindra Bernardus Ariono Chandrawinata.Ng*, Calvin Dina Dellyana Eko Agus Prasetio Eunike Setiawan Fadhil, Ilham Farid Aulia Tanjung Febrianto Mulyawan Ferdilan, Ronal Hafiyyan Supriyo Suromo, Dera Hafiz Hudani, Hafiz Haritsyah, Senna Herliana, Sri Herutomo, Anton Hutajulu, Sahat Ilham Fadhil Jann Hidajat Tjakraatmadja John Arnold Kencanasari, Retna Ayu Mustikarini Khoirul Umam, Khamdan Kridanto Surendro Kuntoro Mangkusubroto Lawiyah, Nur Leo Aldianto Ma'mun, Nurhayati Maris, Ihwani Meditya Wasesa Melia Famiola Melia Famiola Melia Famiola Hariadi Muhammad Fattah Aziiz Muhammad Setiawan Kusmulyono Muhammad Wildan Nazhif Musa Mujaddid Imaduddin Noor, Raezan Fadilla Nur Lawiyah Nurcahyo, Mochammad Nurhajati Ma'mun Nyayu Lathifah Tirdasari Octarivinski, Vyoni Reviolencia Oktofa Yudha Sudrajad Pradewa, Adib Putra Prasetio, Eko Agus Priyantono Rudito Putra, Gregorius Damai Putri Arfiandi, Nadira Ratnaningtyas, Sudrajati Retna Ayu Mustikarini Kencanasari Rindawati Maulina Rindawati Maulina Ronal Ferdilan Ronaldi Ronaldi Rossy Waworuntu Rozan Hanifan Sonny Rustiadi Sri Herliana Sri, Herliana Suwarno, Bukky Taufik Faturohman Taufik Faturohman Tirdasari, Nyayu Lathifah Tribowo Rachmat Fauzan Udin Wiratno Wasesa, Meditya Wijaya, Marcel