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All Journal Jurnal Akuntansi dan Pajak Jurnal Pariwisata Widya Cipta : Jurnal Sekretari dan Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata EVOLUSI : Jurnal Sains dan Manajemen Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Paradigma Abdi Teknoyasa Media Riset Bisnis & Manajemen Jurnal Pariwisata, Bisnis Digital dan Manajemen Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Ilmiah Pariwisata
Diah Pradiatiningtyas
Universitas Bina Sarana Informatika
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Perencanaan Strategis Kampung Kuliner Klaten Sebagai Salah Wisata Kuliner Kabupaten Klaten Dengan Kearifan Lokal Diah Pradiatiningtyas
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 13, No 2 (2022): Jurnal Khasanah Ilmu - September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v13i2.14062

Abstract

Kabupaten Klaten memiliki kuliner yang beragam dan khas, namun selama ini belum banyak masyarakat yang mengetahui potensi tersebut. Selain lokasi kulinernya yang tersebar dan berjauhan, terkadang informasi mengenai potensi kulinernya tidak semua orang mengetahui. Kampung Kuliner Klaten pada awalnya mencoba membangun Sentra Kuliner di Klaten yang mengakomodir pengusaha kuliner local Klaten. Tahun 2020 sampai 2021 pertengahan adalah masa kejayaannya, dimana lalu terhantam pandemic covid 19 sehingga banyak warung yang memilih menutup gerainya. Saat ini hanya tersisa 12 warung saja. Penelitian ini berusaha menemukan jawaban, apa perencanaan strategis Kampung Kuliner Klaten dalam menyikapi meraih kembali pangsa pasar dan mampu mendukung wisata kuliner Klaten. Penelitian ini bersifat kualitatif deskriptif, dimana peneliti melakukan obesrvasi selama 5 bulan dan melakukan wawancara kepada pengelola Kampung Kuliner dan beberapa pemilik warung di Kampung Kuliner. Adapun data yang didapat akan dilakukan pengelompokan untuk memperoleh hasil Analisa SWOT. Hasil dari Matriks SWOT yang terbentuk, kekuatan Kampung Kuliner Klaten lebih besar daripada kelemahan, peluang, dan ancaman. Namun faktor weakness lebih besar dari peluang dan ancaman. Sehingga Kampung Kuliner Klaten harus benar-benar menggunakan keunggulan biaya, diferensiasi, dan fokus yang biasa disebut strategi umum (strategi generik).
Adopsi Pelanggan Terhadap Sistem Pembayaran Digital di Destinasi Wisata Yogyakarta Berdasarkan Perceived Usefulness, Trust, Perceived Ease of Use Diah Pradiatiningtyas; Chriswardana Bayu Dewa; Lina Ayu Safitri
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1715

Abstract

The Ministry of Tourism has designated go digital as the Ministry's Top 1 Program. Digital is an inevitable necessity and facts show that through digital everything can be done quickly. Tourism marketing and promotion now 50 to 70% use digital mechanisms. the author considers it necessary to discuss changes in consumer patterns regarding digital payments in tourist destinations, namely Yogyakarta, because the city is one of the destinations that tourists are interested in. This study discusses the implementation of digital payments in Yogyakarta tourist destinations by looking at the relationship between perceived benefits, perceived ease of use, trust and adoption as boundaries. This research is a qualitative descriptive study. Where the author uses primary and secondary data. The result obtained is that digital payments are felt to be easier for tourists who are already familiar with this technology and the maximum benefits are felt by tourists who are used to cashless payments. In certain tourist locations, such as beaches, the benefits have not been felt by tourists because the implementation in the field has not been fully carried out, tourist sites such as the Zoo, Heha Sky View and the like have implemented digital payments with the visitor segment who are familiar with digital payments. Keywords: Digital Payment, Tourism, Adoption, Trust, Perceive Usefulness, Ease of Use
Information System for Internship Applications in the Yogyakarta City Communication, Informatics, and Encoding Office Bimo Pradana; Sara Puja Kesuma; Darmanto Darmanto; Anastasia Meyliana; Diah Pradiatiningtyas
Paradigma Vol. 25 No. 2 (2023): September 2023 Period
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/p.v25i2.2328

Abstract

The Office of Communication, Informatics and Encoding (DISKOMINFOSAN) is a Yogyakarta City government agency tasked with carrying out government affairs in the field of Communication, Informatics and Encoding to meet the needs of society in the current digital era. Needs regarding registration and internship activities or field work practices for Yogyakarta City students, DISKOMINFOSAN is needed to provide better service. Based on the data obtained from interviews with the Sub Coordinator of the Information System Planning and Implementation Substance Group explained that the apprentice registration system and apprentice activities that are currently running are not computerized so that the data cannot be managed optimally. Research is also carried out by direct observation as an active participant in internship activities so that it can analyze deficiencies and constraints on the running system. In the early stages, students must submit documents for the requirements to register for an apprenticeship directly to the agency so that it will take time. Next, students fill in the required data on the Google Form. If an internship has been accepted, students must fill in the progress and final report on the Google Form. This activity is considered inefficient for students because they have to access many Google Form links during registration and internship activities. The software development method used in this study is the Waterfall method, the framework used for application development uses the CodeIgniter framework while the software testing used is the black-box method. With the design of this website application system, it can be a solution to problems that occur in the running system for the registration process and internship activities at the Yogyakarta City Informatics and Encryption Communication Service.
Inbound Marketing Based On Content And Customer In The Creative Industry Selling Fresh Meat, Seafood And Vegetables In Yogyakarta: An Experimental Approach Dewa, Chriswardana Bayu; Pradiatiningtyas, Diah; Safitri, Lina Ayu
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.20353

Abstract

Covid-19 had an impact on decreasing GDP in the livestock sector, namely by 1.8%. The strategy to improve this sector is to carry out inbound marketing through the use of websites, blogs and social media. This research applies an inbound marketing method based on content and customers to develop product marketing in the creative industry selling meat, seafood and fresh vegetables in Yogyakarta. The research method used is an experimental research method. There are two groups of respondents in this research, namely respondents from generation The respondents selected were 200 housewives from generation X and generation Y. Data was obtained using a questionnaire. The data analysis used was MANOVA with SPSS 25. The results of the study showed that there was no difference between advertising for the sale of meat, vegetables and seafood or without advertising on purchasing interest in generation X and generation Y.
MENINGKATKAN EFISIENSI KONTEN UMKM MELALUT TEKNOLOGI AI PENERAPAN CHATGPT UNTUK PEMASARAN DIGITAL PRODUK UMKM KABUPATEN SUKOHARJO Haryanto, Wawan; rejeki, Sri; Oktiyani, Rina; Pradiatiningtyas, Diah
Abdi Teknoyasa Volume 5, No. 2, Desember 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/abditeknoyasa.v5i2.7068

Abstract

Produk umkm kabupaten sukoharjo sedangkan kesulitan dalam mempromosikan produk secara online adanya kerjasama antara Universitas Bina Sarana Informatika kegiatan akademik untuk melakukan pengabdian masyakarta kegiatan teknologi artificial intelligence (AI) Tahap ini dilakukan untuk mengetahui permasalahan yang dihadapi oleh Komunitas Komunitas UMKM Sukoharjo dan mengajukan perijinan untuk melakukan kegiatan pelatihan pada Komunitas UMKM Sukoharjo Tahap pelaksanaan Tahap Pelatihan dan, pendampingan, serta simulasi cara menggunakan ChatGPT. Pelatihan dan Edukasi: Memberikan pelatihan tentang penggunaan ChatGPT dan teknologi AI kepada pelaku UMKM untuk meningkatkan keterampilan dan pengetahuan mereka. Pendampingan dan Implementasi Menyediakan dukungan langsung dalam penerapan ChatGPT untuk pembuatan konten, termasuk sesi konsultasi dan bimbingan teknis Pemasaran sangat diperlukan untuk mempromosikan produk yang dihasilkan sehingga dapat menjangkau konsumen yang lebih luas. Kegiatan ini dapat meningkatkan dalam marketingkan penawaran produk yang telah diproduksi Mengadakan pelatihan dan workshop tentang pemasaran digital yang mencakup pemahaman dasar, penggunaan media sosial, dan cara memanfaatkan alat pemasaran digital, termasuk ChatGPT. Memanfaatkan ChatGPT untuk membantu pelaku UMKM dalam menghasilkan konten pemasaran, seperti deskripsi produk, postingan media sosial, dan kampanye iklan, sehingga mereka dapat lebih fokus pada kreativitas dan inovasi.
Efektifitas Pemasaran Digital Untuk Komoditas Beras Sebagai B2C (Business To Consumer) Dalam Rangka Mendukung Ketahanan Pangan Indonesia Dewa, Chriswardana Bayu; Safitri, Lina Ayu; Pradiatiningtyas, Diah; Jatinurcahyo, R
Jurnal Akuntansi dan Pajak Vol 25, No 2 (2024): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v25i2.15776

Abstract

Food security concerns several aspects to ensure that people's food needs are met, namely availability, access, safety, diversity and quality of food and nutrition. Rice distribution channels also exist in every region which are managed by government agencies. However, in the middle of 2023 there will be instability in grain prices due to a long drought. This causes rice entrepreneurs, especially selepan, to be hesitant to distribute rice stocks to wholesalers due to changes in grain prices that occur every hour. This condition has resulted in Selepan rice entrepreneurs choosing to sell rice directly to retailers and final consumers so that financial flows remain stable. Technological developments have brought business development in a positive direction. One of them is for business people developing B2C digital marketing for rice commodities. The use of digital marketing in marketing cases helps to increase customer knowledge according to their needs. This research uses a quantitative design. Data were collected using observation, interviews with rice entrepreneurs by observing the distribution flow of rice from rice entrepreneurs and rice mills in Duwet Klaten Village, Central Java until it reaches consumers. The research results show that the use of Instagram and WhatsApp is an efficient and relevant digital marketing strategy, especially for small and medium businesses such as Harkes Rice Mill and BMG in Klaten. This platform not only allows rice mills to reach a wider range of consumers, but also provides a more personalized, effective and cost-effective transaction experience to support Indonesia's food security.
Efektifitas Pemasaran Digital Untuk Komoditas Beras Sebagai B2C (Business To Consumer) Dalam Rangka Mendukung Ketahanan Pangan Indonesia Dewa, Chriswardana Bayu; Safitri, Lina Ayu; Pradiatiningtyas, Diah; Jatinurcahyo, R
Jurnal Akuntansi dan Pajak Vol. 25 No. 2 (2024): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food security concerns several aspects to ensure that people's food needs are met, namely availability, access, safety, diversity and quality of food and nutrition. Rice distribution channels also exist in every region which are managed by government agencies. However, in the middle of 2023 there will be instability in grain prices due to a long drought. This causes rice entrepreneurs, especially selepan, to be hesitant to distribute rice stocks to wholesalers due to changes in grain prices that occur every hour. This condition has resulted in Selepan rice entrepreneurs choosing to sell rice directly to retailers and final consumers so that financial flows remain stable. Technological developments have brought business development in a positive direction. One of them is for business people developing B2C digital marketing for rice commodities. The use of digital marketing in marketing cases helps to increase customer knowledge according to their needs. This research uses a quantitative design. Data were collected using observation, interviews with rice entrepreneurs by observing the distribution flow of rice from rice entrepreneurs and rice mills in Duwet Klaten Village, Central Java until it reaches consumers. The research results show that the use of Instagram and WhatsApp is an efficient and relevant digital marketing strategy, especially for small and medium businesses such as Harkes Rice Mill and BMG in Klaten. This platform not only allows rice mills to reach a wider range of consumers, but also provides a more personalized, effective and cost-effective transaction experience to support Indonesia's food security.
Adopsi Pelanggan Terhadap Sistem Pembayaran Digital di Destinasi Wisata Yogyakarta Berdasarkan Perceived Usefulness, Trust, Perceived Ease of Use Diah Pradiatiningtyas; Chriswardana Bayu Dewa; Lina Ayu Safitri
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1715

Abstract

The Ministry of Tourism has designated go digital as the Ministry's Top 1 Program. Digital is an inevitable necessity and facts show that through digital everything can be done quickly. Tourism marketing and promotion now 50 to 70% use digital mechanisms. the author considers it necessary to discuss changes in consumer patterns regarding digital payments in tourist destinations, namely Yogyakarta, because the city is one of the destinations that tourists are interested in. This study discusses the implementation of digital payments in Yogyakarta tourist destinations by looking at the relationship between perceived benefits, perceived ease of use, trust and adoption as boundaries. This research is a qualitative descriptive study. Where the author uses primary and secondary data. The result obtained is that digital payments are felt to be easier for tourists who are already familiar with this technology and the maximum benefits are felt by tourists who are used to cashless payments. In certain tourist locations, such as beaches, the benefits have not been felt by tourists because the implementation in the field has not been fully carried out, tourist sites such as the Zoo, Heha Sky View and the like have implemented digital payments with the visitor segment who are familiar with digital payments. Keywords: Digital Payment, Tourism, Adoption, Trust, Perceive Usefulness, Ease of Use
Pengaruh Food Vlogger dan Promosi Endorse Media Sosial pada Brand Exposure Wisata Kuliner Klaten Lina Ayu Safitri; Diah Pradiatiningtyas; Chriswardana Bayu Dewa
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1762

Abstract

This research aims to determine the influence of food vloggers and social media endorsement promotions on brand exposure for Klaten Culinary Tourism. This research is a quantitative research with a sampling method using purposive sampling. Research data was taken using primary data from questionnaires given to 150 respondents. The variables in this research consist of two independent variables and one dependent variable. The analysis tool uses the SPSS 24 program. The results of this research show that food vloggers can influence brand exposure positively, where the higher the credibility of the food vlogger, the higher the brand exposure. This shows that the credibility of a food vlogger has significant influence in increasing the brand exposure of Klaten culinary tourism. Meanwhile, endorsement promotions have an insignificant positive influence on brand exposure, which means that the higher the credibility of the endorsement promotion media, the more brand exposure will increase by a small amount. These results indicate that the credibility of endorsed promotional media has a low influence on increasing brand exposure for Klaten culinary tourism. It is hoped that this research can provide literature to culinary tourism business managers on the use of food vloggers and endorsement promotions that can be used to market businesses, especially culinary tourism businesses. Keywords: Food Vlogger, Endorse, Exposure, Social Media, Culinary Tourism
ANALISIS KEPUASAN PELANGGAN AGEN PERJALANAN ONLINE (OTA) APLIKASI MOBILE DI YOGYAKARTA: PENDEKATAN KUANTITATIF Pradiatiningtyas, Diah; Dewa, Chriswardana Bayu; Ayu Safitri, Lina
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6680

Abstract

As a leading tourist destination, Yogyakarta has seen a significant increase in the number of visitors, which has also driven the use of digital platforms for accommodation needs. This study aims to analyze consumer satisfaction with the use of Online Travel Agent (OTA) applications for hotel reservations in Yogyakarta. The study employs a quantitative approach through a survey of 130 respondents who have made hotel reservations using OTAs such as Traveloka, Tiket.com, and Agoda. The data were analyzed using multiple linear regression with the aid of SPSS. The results indicate that the Price and Promotion variable has a significant influence on purchasing decisions, while other variables such as Service Quality, User Experience, and Security and Trust do not show significant partial effects. However, all variables collectively have a significant influence on purchasing decisions. These findings can serve as a reference for OTA application developers to enhance features related to pricing and cancellation policies in order to improve user satisfaction.
Co-Authors - AMIK BSI Yogyakarta, Suparwanto - UBSI Yogyakarta, Kusnadi Anastasia Meyliana Bimo Pradana Budi Al Amin Chriswardana Bayu Dewa Darmanto Darmanto Dewa, Chriswardana Bayu Fajar Sarasati Galih Setiawan Nurohim Haryanto, Wawan Jatinurcahyo, R Lilik Arif Rahmadi Lina Ayu Safitri Nani Purwati Oktiyani, Rina Paulus Tofan Rapiyanta Sara Puja Kesuma Sari Winahjoe Sri Rejeki