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All Journal Excellent Jurnal Informatika dan Teknik Elektro Terapan Jurnal Akuntansi dan Pajak Jurnal Pariwisata Widya Cipta : Jurnal Sekretari dan Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya EVOLUSI : Jurnal Sains dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Paradigma Abdi Teknoyasa Media Riset Bisnis & Manajemen Jurnal Pariwisata, Bisnis Digital dan Manajemen Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Ilmiah Pariwisata
Diah Pradiatiningtyas
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Food Vlogger dan Promosi Endorse Media Sosial pada Brand Exposure Wisata Kuliner Klaten Safitri, Lina Ayu; Pradiatiningtyas, Diah; Dewa, Chriswardana Bayu
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1762

Abstract

This research aims to determine the influence of food vloggers and social media endorsement promotions on brand exposure for Klaten Culinary Tourism. This research is a quantitative research with a sampling method using purposive sampling. Research data was taken using primary data from questionnaires given to 150 respondents. The variables in this research consist of two independent variables and one dependent variable. The analysis tool uses the SPSS 24 program. The results of this research show that food vloggers can influence brand exposure positively, where the higher the credibility of the food vlogger, the higher the brand exposure. This shows that the credibility of a food vlogger has significant influence in increasing the brand exposure of Klaten culinary tourism. Meanwhile, endorsement promotions have an insignificant positive influence on brand exposure, which means that the higher the credibility of the endorsement promotion media, the more brand exposure will increase by a small amount. These results indicate that the credibility of endorsed promotional media has a low influence on increasing brand exposure for Klaten culinary tourism. It is hoped that this research can provide literature to culinary tourism business managers on the use of food vloggers and endorsement promotions that can be used to market businesses, especially culinary tourism businesses. Keywords: Food Vlogger, Endorse, Exposure, Social Media, Culinary Tourism
ANALISIS KEPUASAN PELANGGAN AGEN PERJALANAN ONLINE (OTA) APLIKASI MOBILE DI YOGYAKARTA: PENDEKATAN KUANTITATIF Diah Pradiatiningtyas; Chriswardana Bayu Dewa; Lina Ayu Safitri
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6680

Abstract

As a leading tourist destination, Yogyakarta has seen a significant increase in the number of visitors, which has also driven the use of digital platforms for accommodation needs. This study aims to analyze consumer satisfaction with the use of Online Travel Agent (OTA) applications for hotel reservations in Yogyakarta. The study employs a quantitative approach through a survey of 130 respondents who have made hotel reservations using OTAs such as Traveloka, Tiket.com, and Agoda. The data were analyzed using multiple linear regression with the aid of SPSS. The results indicate that the Price and Promotion variable has a significant influence on purchasing decisions, while other variables such as Service Quality, User Experience, and Security and Trust do not show significant partial effects. However, all variables collectively have a significant influence on purchasing decisions. These findings can serve as a reference for OTA application developers to enhance features related to pricing and cancellation policies in order to improve user satisfaction.
DIGITAL MARKETING STRATEGIES BASED ON LIVE STREAMING AND AI RECOMMENDATION IN ENHANCING CONSUMER TRUST IN CULINARY MSMEs Diah Pradiatiningtyas; Lina Ayu Safitri; Chriswardana Bayu Dewa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.20175

Abstract

The development of digital marketing has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize social media, live streaming, and Artificial Intelligence (AI) technologies to improve consumer interaction. Previous studies have primarily focused on the quantitative effectiveness of promotional activities, while in-depth investigations concerning consumer experiences and customer trust toward the combination of live streaming and AI recommendation systems remain limited. This study aims to analyze how digitalmarketing strategies based on live streaming and AI recommendations shape consumer trust, particularly in culinary MSMEs. This research employed a qualitative case study approach. Data were collected through in-depth interviews, social media observations, and digital documentation. Informants consisted of culinary MSME owners, social media administrators, and activeconsumers using TikTok Shop and Instagram Live. Data were analyzed using the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that real-time interactions during live streaming enhance consumers’ emotional closeness, while AI recommendations support promotional personalization and increase purchase interest. The noveltyof this study lies in the integration of live-streaming marketing and AI recommendation systems as a strategy for building customer trust in local culinary MSMEs.
Information System for Internship Applications in the Yogyakarta City Communication, Informatics, and Encoding Office Bimo Pradana; Sara Puja Kesuma; Darmanto Darmanto; Anastasia Meyliana; Diah Pradiatiningtyas
Paradigma - Jurnal Komputer dan Informatika Vol. 25 No. 2 (2023): September 2023 Period
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/p.v25i2.2328

Abstract

The Office of Communication, Informatics and Encoding (DISKOMINFOSAN) is a Yogyakarta City government agency tasked with carrying out government affairs in the field of Communication, Informatics and Encoding to meet the needs of society in the current digital era. Needs regarding registration and internship activities or field work practices for Yogyakarta City students, DISKOMINFOSAN is needed to provide better service. Based on the data obtained from interviews with the Sub Coordinator of the Information System Planning and Implementation Substance Group explained that the apprentice registration system and apprentice activities that are currently running are not computerized so that the data cannot be managed optimally. Research is also carried out by direct observation as an active participant in internship activities so that it can analyze deficiencies and constraints on the running system. In the early stages, students must submit documents for the requirements to register for an apprenticeship directly to the agency so that it will take time. Next, students fill in the required data on the Google Form. If an internship has been accepted, students must fill in the progress and final report on the Google Form. This activity is considered inefficient for students because they have to access many Google Form links during registration and internship activities. The software development method used in this study is the Waterfall method, the framework used for application development uses the CodeIgniter framework while the software testing used is the black-box method. With the design of this website application system, it can be a solution to problems that occur in the running system for the registration process and internship activities at the Yogyakarta City Informatics and Encryption Communication Service.
Pengaruh Pelatihan Digital Marketing terhadap Peningkatan Kinerja Pemasaran UMKM di Kota Yogyakarta Chriswardana Bayu Dewa; Lina Ayu Safitri; Diah Pradiatiningtyas
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2056

Abstract

Yogyakarta, one of Indonesia’s leading creative MSME centers, still faces challenges in implementing effective digital marketing strategies. This study aims to explicity analyze how digital marketing influences MSME marketing performance and to identify the key factors that strengthen or hinder its effectiveness. Using a qualitative descriptive approach with in-depth interviews, observations, and document analysis involving twelve MSME owners, the study found that training significantly enhances entrepreneurs’ skills in content creation, social media use, and online customer engagement. The study concludes that training positively impacts marketing performance reflected in increased online visibility, higher engagement, and sales growth but the sustainability of these improvements depends on digital literacy levels, mentoring availability, and access to digital infrastructure. MSMEs involved in digital business communities demonstrate more consistent long-term outcomes. Therefore, continuous support and contextualized training are essential to maximizing the long-term impact of digital marketing on MSME performance.
Efektifitas Pemasaran Digital Untuk Komoditas Beras Sebagai B2C (Business To Consumer) Dalam Rangka Mendukung Ketahanan Pangan Indonesia Chriswardana Bayu Dewa; Lina Ayu Safitri; Diah Pradiatiningtyas; R Jatinurcahyo
Jurnal Akuntansi dan Pajak Vol. 25 No. 2 (2025): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food security concerns several aspects to ensure that people's food needs are met, namely availability, access, safety, diversity and quality of food and nutrition. Rice distribution channels also exist in every region which are managed by government agencies. However, in the middle of 2023 there will be instability in grain prices due to a long drought. This causes rice entrepreneurs, especially selepan, to be hesitant to distribute rice stocks to wholesalers due to changes in grain prices that occur every hour. This condition has resulted in Selepan rice entrepreneurs choosing to sell rice directly to retailers and final consumers so that financial flows remain stable. Technological developments have brought business development in a positive direction. One of them is for business people developing B2C digital marketing for rice commodities. The use of digital marketing in marketing cases helps to increase customer knowledge according to their needs. This research uses a quantitative design. Data were collected using observation, interviews with rice entrepreneurs by observing the distribution flow of rice from rice entrepreneurs and rice mills in Duwet Klaten Village, Central Java until it reaches consumers. The research results show that the use of Instagram and WhatsApp is an efficient and relevant digital marketing strategy, especially for small and medium businesses such as Harkes Rice Mill and BMG in Klaten. This platform not only allows rice mills to reach a wider range of consumers, but also provides a more personalized, effective and cost-effective transaction experience to support Indonesia's food security.
Co-Authors - AMIK BSI Yogyakarta, Suparwanto - UBSI Yogyakarta, Kusnadi Anastasia Meyliana Anastasia Meyliana Bimo Pradana Budi Al Amin Chriswardana Bayu Dewa Darmanto Darmanto Dewa, Chriswardana Bayu Fajar Sarasati Galih Setiawan Nurohim Haryanto, Wawan Jatinurcahyo, R Lilik Arif Rahmadi Lina Ayu Safitri Muhamad Nazul Khoir Nani Purwati Nur Fatimah Oktiyani, Rina Paulus Tofan Rapiyanta R Jatinurcahyo Sara Puja Kesuma Sardiarinto Sardiarinto Sari Winahjoe Satriyo Kautsar Inas Respati Sri Rejeki