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Journal : Valid Jurnal Pengabdian

PENINGKATAN STRATEGI PENJUALAN UMKM MELALUI PEMASARAN DIGITAL SETELAH MASA PANDEMI COVID 19 PADA DEPOT IRAMA CAKRA BARAT MATARAM Erviva Fariantin; Ulfiyani Asdiansyuri; Rosyia Wardani; Vina Arwa Pertiwi
Valid Jurnal Pengabdian Vol 1 No 1 (2022)
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Pengabdian kepada masyarakat dilaksanakan dengan tujuan untuk memberikan pemahaman akan pentingnya penggunaan internet guna meningkatkan strategi penjualan produk dan memberikan pemahaman dalam upaya penggunaan digital sebagai media dalam pemasaran. Metode yang dilakukan memberikan ceramah melalui pendekatan dan pendampingan secara terus menerus selama 2 (dua) hari. Hasil dari kegiatan pengabdian kepada masyarakat ini, depot remaja akan dapat meningkatkan penjualannya dengan memanfaatkan perkembangan teknologi dengan cara membuat aplikasi facebook dan Instagram, sehingga pemilik depot remaja menjadi paham dan tidak lagi buta dalam penggunaan gadget dan media sosial dalam mengembangkan usaha
Penyuluhan UMKM Go Ekspor (Strategi Jualan Online Di Pasar Internasional) Pada Pelaku UMKM di Desa Gerogol Lombok Barat Rusdi; Armiani; Ni Nyoman Yuliati; Sukma Hidayat Kurnia Abadi; I Made Suardana; Endang Kartini; Baiq Kisnawati; Khaerul Hadi; Surahman Hidayat; Ulfiyani Asdiansyuri; Faizatul Fajariah
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service aims to provide education to MSME actors related to Online Selling Strategies in the International Market so that there is added value and profitability for MSME business actors in Gerogol Village. The target of service is MSME actors who are registered and already have a business license in Gerogol Village. Problems are solved in three stages of activities, namely preparation, implementation and evaluation. Preparations were made by conducting preliminary interviews to find out the conditions in the field regarding the basic problem of non-development of MSMEs in Gerogol Village. The implementation was carried out by providing counseling on how to create added value for the businesses of each MSME actor in Gerogol Village. Evaluation of activities is carried out for each stage by collecting and concluding data from each stage of the activity. The results of the Online Sales Strategy in the International Market counseling activity for MSMEs in Grogol Village, West Lombok, show a high level of enthusiasm from MSME actors because there are new opportunities to increase business scale and profits.
Pemanfaatan Limbah Plastik Dan Abu Sisa Pembakaran Gerabah Menjadi Paving Block Pada UMKM Dan Masyarakat Desa Banyumulek Rosyia Wardani; Ida Ayu Nursanty; Baiq Ertin Helmida; Ulfiyani Asdiansyuri; Galuh Ratna Mutia; Putri Reno Kemala sari; M. Wahyullah; Muhammad Alamsyah; Dina Salsabilla; Oktaviana Dinistri
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Assistance in utilizing plastic waste and ash from burning pottery into paving blocks is an implementation of Community Service (PKM) carried out by STIE AMM Mataram lecturers. Banyumulek Village produces waste every day in the form of plastic and the ash left from burning pottery just piles up. It is hoped that the development of creativity based on the use of ashes left over from burning pottery for all village communities can be carried out with guidance and assistance in a creative economy based on an economy made from plastic waste, the community can produce benefits and profits for the community. Making paving blocks from these two types of waste, which are often found in Banyumulek Village, is not only for making a profit, but can also provide innovation and business development among MSMEs by utilizing plastic waste and ash from burning pottery, which are often found in Banyumulek Village. In terms of marketing, MSMEs carry out promotions through social media. Currently, almost everyone uses social media, by marketing in an interesting way on social media, it will be easier to attract or captivate buyers. In this way, sales of paving block products made from plastic and also ash left over from burning pottery will be better known and it is hoped that this will have an impact on the level of sales of these products.
PENGUATAN USAHA JAJANAN TRADISIONAL IBU MISNAH DI DESA GERIMAX INDAH KABUPATEN LOMBOK BARAT Erviva Fariantin; Ariffianti, Indah; Hikmah; Ulfiyani Asdiansyuri; Sukma Hidayat Kurnia Abadi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Strengthening Ibu Misnah's traditional snack business in Gerimax Indah Village, West Lombok Regency was the topic of a community service activity carried out by lecturers at STIE AMM Mataram. The community service partners were Ibu Misnah's MSMEs, who had been operating for years but lacked legal business registration. Therefore, they needed to understand formal legality as a first step towards the sustainability and success of their business in the future and to be able to compete with other business owners. This was achieved through discussions and mentoring. The results of the community service activity showed that the business owners fully understood the importance of having a Business Identification Number (NIB), a halal certificate, a well-designed label on product packaging, and preparing simple financial reports. They also emphasized the importance of having a precise and clear business location via Google Maps