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All Journal Jurnal IUS (Kajian Hukum dan Keadilan) SENTRALISASI GANEC SWARA JURNAL MANAJEMEN DAN BISNIS INDONESIA jurnal ilmiah hospitality Media Bina Ilmiah
I Gusti Ayu Oka Netrawati
Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : SENTRALISASI

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The Influence of Live Streaming Video on Consumer Decisions I Gusti Ayu Oka Netrawati; I wayan Nuada; Baehaki Syakbani
SENTRALISASI Vol. 11 No. 2 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i2.1623

Abstract

This study aims to determine whether Instagram live streaming has an impact on consumer decisions. live streaming and purchasing decisions are variables used in this study to determine the relationship between these two variables by regression analysis with SPSS. Questionnaires were distributed to 100 respondents who are followers of Nhalombok and who made purchases during the live streaming. The results of the study indicate that there is a dominant influence of the live steaming variable on consumer decisions. The coefficient of determination shows that the live streaming variable affects consumer decisions.
Co-Authors An Amta Asri Oktiani Asri Oktiani Bagus Oka Mahadi Putra Baiq Risha Monica Dina Yuliartika Dwi Martini Faezal Faezal Faezal Faezal Febrian Huamaidi Sukmana Hasim Al Asari Hayati Efendi Herry Syafhariawan I GUSTI AGUNG DIDIT EKA PERMADI I GUSTI PUTU BAGUS SUASTINA I Gusti Putu Bagus Suastina I Gusti Putu Bagus Suastina I Wayaan Nuada I wayan Nuada Ibroni Ibroni IGPB Suastina Jumawan Ali L. Gede Ahmad Yuna Niza Maulana Muhammad Renaldi Ni Wayan Nadia Sari Nonik Heriyana Ramdani Iqbal Masyoung Rini Yuliandari Roga Pujangga Putra Roli Apriansyah Shanianingrat Shanianingrat SRI AYU FEBRIANTI Sri Ayu Febrianti Sri Maryanti Sri Maryanti Suharti Suharti Suharti Suharti Syakbani, Baehaki Syarifah Massuki Fitri