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All Journal E-Journal of Tourism Media Wisata Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Indonesian Tourism, Hospitality and Recreation Kepariwisataan: Jurnal Ilmiah Journal of Tourism and Economic Jurnal Kajian Pariwisata Jurnal Sains Manajemen TRJ (Tourism Research Journal) Ascendia: Journal of Economic and Business Advancement
Erlangga Brahmanto
Universitas Bina Sarana Informatika
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Transportation Other

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Upaya Pelestarian Bahasa Daerah Pranatacara Sebagai Tradisi Budaya di Desa Wisata Bantul Yogyakarta R. Jatinurcahyo; Yulianto; Brahmanto, Erlangga
Jurnal Ilmiah Ilmu Pariwisata Vol 6 No 1 (2024): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v6i1.1593

Abstract

Keberadaan bahasa tradisional yang dilestarikan pada Desa Wisata di Bantul, Yogyakarta mempunyai pengaruh kuat terhadap masyarakat pendukungnya. Kebudayaan dalam pengembangan kepariwisataan memposisikan bahasa tradisional sebagai keunikan budaya lokal. Bahasa menjadi unsur pendukung utama tradisi dan adat istiadat serta unsur pembangun sastra, seni, dan budaya. Penelitian ini menggunakan studi linguistik yang berfokus pada penyelidikan bahasa daerah yang digunakan pada acara-acara tertentu di Desa Wisata Bantul, Yogyakarta. Data diperoleh dari hasil wawancara dengan informan pada suatu konteks khusus yang alamiah. Melalui penelitian ini kita dapat mengenali keunikan budaya lokal dan mengungkapkan kekuatan bahasa tradisional Pranatacara yang dipergunakan pada acara-acara tertentu menjadi potensi untuk dapat menarik wisatawan berkunjung ke Desa Wisata tersebut. The existence of traditional languages preserved in the Tourism Village in Bantul, Yogyakarta has a strong influence on the supporting community. Culture in tourism development positions traditional languages as unique local culture. Language is the main supporting element of traditions and customs as well as the building block of literature, art, and culture. This research uses a linguistic study that focuses on investigating regional languages used at certain events in the Bantul Tourism Village, Yogyakarta. Data was obtained from interviews with informants in a special natural context. Through this research, we can recognize the uniqueness of local culture and reveal the strength of the traditional Pranatacara language used at certain events to have the potential to attract tourists to visit the Tourism Village.
Strategi Pemasaran Digital Wisata Watu Gendong Desa Beji Kecamatan Ngawen Kabupaten Gunungkidul untuk Menarik Minat Kunjungan Wisatawan Aji Tegar Herlambang; Erlangga Brahmanto
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/aaxjf777

Abstract

This study examines the digital marketing strategies implemented at Watu Gendong Tourism Village, Beji Village, Ngawen District, Gunungkidul Regency, and their role in stimulating tourists’ intention to visit. Employing a field-based qualitative research design, the study integrates in-depth interviews, participant observation, and documentation analysis to capture strategic practices, managerial dynamics, and audience engagement patterns within the destination’s digital promotion ecosystem. The findings reveal that digital marketing effectiveness is strongly shaped by the strategic alignment between visual storytelling, platform selection, and interactive communication with potential visitors. Social media utilization, particularly through visually driven and narrative-based content, contributes to the formation of destination image, perceived authenticity, and emotional attachment among prospective tourists. The active involvement of local stakeholders in content production and online interaction enhances credibility and strengthens digital engagement  
Favorite Photo Spot for Models of Tourist Destinations and Trends for Tourist Selfies in Special Region of Yogyakarta Yulianto, Atun; Brahmanto, Erlangga
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.206

Abstract

The growth in the number of tourists to the Special Region of Yogyakarta by students or the current millennial generation is an opportunity for managers of tourist destinations to develop visual spaces that support tourists' desire to take selfies. The purpose of this study is to find out which photo spot models are most in demand by tourists. This study employs a qualitative descriptive method supplemented by a survey, with the photo spot model serving as the research object and a quota sample of 100 tourists who have visited Yogyakarta's Special Region. Data collection system for sampling using a simple random sampling method and polling technique. The results of this study are tourist interest in photo spots that combine nature and man-made in an outdoor tourist destination that has a mountainous landscape and cultural customs of the local community with their distinctive traditions. Keywords: Photo Spots, Selfies, Tourist Destinations
Co-Authors Aji Tegar Herlambang Amelda Pramezwary Ani Wijayanti Ary Amzar Lesmana Atun Yulianto Atun Yulianto Emmita Devi Hari Putri Faikar Adam Wiradiputra Faizal Hamzah Faizal Hamzah, Faizal Hamzah, Faizal Hary Hermawan Heni Pujiastuti Jatinurcahyo, R. M Fathurrahman Nurul Hakim M.Fathurrahman Nurul Hakim Musafa Musafa N.Yesi Sri Yulistianti Novita Dwi Agilika Oda I.B. Hariyanto Purba, Beatrix C.C Simamora R. Jati Nurcahyo R. Jatinurcahyo Rian Andriani Rian Andriani, Rian Rina Dwi Handayani Suryana Suryana Swastono Putro Pirastyo Willma Fauzia Willma Fauzzia Yosef Abdul Ghani Yuliana Pinaringsih Kristiutami Yulianto