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All Journal Media Wisata Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Indonesian Tourism, Hospitality and Recreation Kepariwisataan: Jurnal Ilmiah Journal of Tourism and Economic Jurnal Kajian Pariwisata Jurnal Sains Manajemen TRJ (Tourism Research Journal) Ascendia: Journal of Economic and Business Advancement
Erlangga Brahmanto
Universitas Bina Sarana Informatika
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Transportation Other

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Strategi Pemasaran Digital Wisata Watu Gendong Desa Beji Kecamatan Ngawen Kabupaten Gunungkidul untuk Menarik Minat Kunjungan Wisatawan Aji Tegar Herlambang; Erlangga Brahmanto
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/aaxjf777

Abstract

This study examines the digital marketing strategies implemented at Watu Gendong Tourism Village, Beji Village, Ngawen District, Gunungkidul Regency, and their role in stimulating tourists’ intention to visit. Employing a field-based qualitative research design, the study integrates in-depth interviews, participant observation, and documentation analysis to capture strategic practices, managerial dynamics, and audience engagement patterns within the destination’s digital promotion ecosystem. The findings reveal that digital marketing effectiveness is strongly shaped by the strategic alignment between visual storytelling, platform selection, and interactive communication with potential visitors. Social media utilization, particularly through visually driven and narrative-based content, contributes to the formation of destination image, perceived authenticity, and emotional attachment among prospective tourists. The active involvement of local stakeholders in content production and online interaction enhances credibility and strengthens digital engagement  
Favorite Photo Spot for Models of Tourist Destinations and Trends for Tourist Selfies in Special Region of Yogyakarta Yulianto, Atun; Brahmanto, Erlangga
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.206

Abstract

The growth in the number of tourists to the Special Region of Yogyakarta by students or the current millennial generation is an opportunity for managers of tourist destinations to develop visual spaces that support tourists' desire to take selfies. The purpose of this study is to find out which photo spot models are most in demand by tourists. This study employs a qualitative descriptive method supplemented by a survey, with the photo spot model serving as the research object and a quota sample of 100 tourists who have visited Yogyakarta's Special Region. Data collection system for sampling using a simple random sampling method and polling technique. The results of this study are tourist interest in photo spots that combine nature and man-made in an outdoor tourist destination that has a mountainous landscape and cultural customs of the local community with their distinctive traditions. Keywords: Photo Spots, Selfies, Tourist Destinations
Strategi Pengembangan Desa Wisata Berbasis Green Tourism: (Studi di Desa Wisata Karangrejo Borobudur Magelang) Brahmanto, Erlangga
Jurnal Ilmiah Ilmu Pariwisata Vol 7 No 2 (2025): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/7hvyfp67

Abstract

Desa Wisata Karangrejo di Borobudur, Magelang, merupakan salah satu destinasi wisata yang mengusung konsep green tourism. Penelitian ini bertujuan untuk merumuskan strategi pengembangan berbasis prinsip ekowisata yang berkelanjutan. Penelitian ini memberikan model konseptual pengembangan desa wisata hijau berbasis partisipasi masyarakat di tingkat local disamping itu Penelitian ini menggunakan pendekatan kualitatif dengan teknik wawancara melibatkan 10 informan, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Implementasi program seperti pengelolaan sampah, konservasi air, dan penggunaan energi terbarukan memperkuat daya saing Karangrejo sebagai destinasi wisata hijau. Strategi yang dihasilkan mengutamakan integrasi nilai-nilai lokal dengan praktik ramah lingkungan untuk menjaga keberlanjutan pariwisata di kawasan tersebut.   Karangrejo Tourism Village in Borobudur, Magelang, is one of the tourist destinations promoting green tourism principles. This study aims to formulate development strategies based on sustainable ecotourism principles. The research used a qualitative approach with interviews, observations, and documentation techniques. The findings show that community participation, environmental conservation, and collaboration with external parties are key factors in the development of a green tourism village. The implementation of programs such as waste management, water conservation, and the use of renewable energy strengthens Karangrejo's competitiveness as a green tourism destination. The resulting strategies prioritize integrating local values with eco-friendly practices to maintain tourism sustainability in the area.
Co-Authors Aji Tegar Herlambang Amelda Pramezwary Ani Wijayanti Ary Amzar Lesmana Atun Yulianto Emmita Devi Hari Putri Faikar Adam Wiradiputra Faizal Hamzah Faizal Hamzah, Faizal Hamzah, Faizal Hary Hermawan Heni Pujiastuti Jatinurcahyo, R. M Fathurrahman Nurul Hakim M.Fathurrahman Nurul Hakim Musafa Musafa N.Yesi Sri Yulistianti Novita Dwi Agilika Oda I.B. Hariyanto Purba, Beatrix C.C Simamora R. Jati Nurcahyo R. Jatinurcahyo Rian Andriani Rian Andriani, Rian Rina Dwi Handayani Suryana Suryana Swastono Putro Pirastyo Willma Fauzia Willma Fauzzia Yosef Abdul Ghani Yuliana Pinaringsih Kristiutami Yulianto