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All Journal Media Wisata Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Indonesian Tourism, Hospitality and Recreation Kepariwisataan: Jurnal Ilmiah Journal of Tourism and Economic Jurnal Kajian Pariwisata Jurnal Sains Manajemen TRJ (Tourism Research Journal) Ascendia: Journal of Economic and Business Advancement
Erlangga Brahmanto
Universitas Bina Sarana Informatika
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Transportation Other

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Strategi Pengembangan Desa Wisata Berbasis Green Tourism: (Studi di Desa Wisata Karangrejo Borobudur Magelang) Erlangga Brahmanto
Jurnal Ilmiah Ilmu Pariwisata Vol 7 No 2 (2025): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/7hvyfp67

Abstract

Desa Wisata Karangrejo di Borobudur, Magelang, merupakan salah satu destinasi wisata yang mengusung konsep green tourism. Penelitian ini bertujuan untuk merumuskan strategi pengembangan berbasis prinsip ekowisata yang berkelanjutan. Penelitian ini memberikan model konseptual pengembangan desa wisata hijau berbasis partisipasi masyarakat di tingkat local disamping itu Penelitian ini menggunakan pendekatan kualitatif dengan teknik wawancara melibatkan 10 informan, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Implementasi program seperti pengelolaan sampah, konservasi air, dan penggunaan energi terbarukan memperkuat daya saing Karangrejo sebagai destinasi wisata hijau. Strategi yang dihasilkan mengutamakan integrasi nilai-nilai lokal dengan praktik ramah lingkungan untuk menjaga keberlanjutan pariwisata di kawasan tersebut.   Karangrejo Tourism Village in Borobudur, Magelang, is one of the tourist destinations promoting green tourism principles. This study aims to formulate development strategies based on sustainable ecotourism principles. The research used a qualitative approach with interviews, observations, and documentation techniques. The findings show that community participation, environmental conservation, and collaboration with external parties are key factors in the development of a green tourism village. The implementation of programs such as waste management, water conservation, and the use of renewable energy strengthens Karangrejo's competitiveness as a green tourism destination. The resulting strategies prioritize integrating local values with eco-friendly practices to maintain tourism sustainability in the area.
IMPLEMENTASI PEMBANGUNAN KEPARIWISATAAN MELALUI REVITALISASI BUDAYA DI DAERAH ISTIMEWA YOGYAKARTA R. Jatinurcahyo; Yulianto; Erlangga Brahmanto
Jurnal Sains Manajemen Vol. 7 No. 1 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v7i1.1897

Abstract

Pembangunan kepariwisataan merupakan salah satu sektor yang dipacu dan dioptimalkan di Daerah Istimewa Yogyakarta karena mempunyai potensi wisata yang berdaya saing kuat pada budaya, pesona alam dan kearifan lokal serta kontribusi pada aspek perekonomian dalam penentuan keberhasilan program pembangunan nasional. Tujuan penelitian ini untuk mengetahui seberapa besar implementasi pembangunan kepariwsataan melalui revitalisasi budaya yang dilakukan di Daerah Istimewa Yogyakarta. Metode penelitian menggunakan pedekatan deskriptif kualitatif. Data primer diperoleh melalui dua variabel yang diukur dengan indikator masing-masing melalui analisa SWOT. Hasil penelitian berpengaruh besar terhadap implentasi pembangunan kepariwisataan melalui revitalisasi budaya di Daerah Istimewa Yogyakarta yaitu pada aspek agama/ kepercayaan, aspek bangunan, aspek adat-istiadat dan aspek kesenian. Dan pada Growth Strategies menunjukkan hasil yang lebih dominan dan menguntungkan pada faktor Strenght dan Opportunity. ABSTRACT Tourism development is one of the sectors that is driven and optimized in the Special Region of Yogyakarta because it has a competitive tourism potential in culture, natural charm and local wisdom as well as contributing to the economic aspect in determining the success of the national development program. The purpose of this study is to determine the extent of the implementation of tourism development through cultural revitalization carried out in the Special Region of Yogyakarta. The research method uses a qualitative descriptive approach. Primary data is obtained through two variables measured by their respective indicators through SWOT analysis. The results of the study have a major influence on the implementation of tourism development through cultural revitalization in the Special Region of Yogyakarta, namely in the aspect of religion/belief, the aspect of buildings, the aspect of customs and the aspect of art. And in Growth Strategies shows more dominant and profitable results in the Strength and Opportunity factors.
Strategi Pemasaran Digital Wisata Watu Gendong Desa Beji Kecamatan Ngawen Kabupaten Gunungkidul untuk Menarik Minat Kunjungan Wisatawan Aji Tegar Herlambang; Erlangga Brahmanto
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/aaxjf777

Abstract

This study examines the digital marketing strategies implemented at Watu Gendong Tourism Village, Beji Village, Ngawen District, Gunungkidul Regency, and their role in stimulating tourists’ intention to visit. Employing a field-based qualitative research design, the study integrates in-depth interviews, participant observation, and documentation analysis to capture strategic practices, managerial dynamics, and audience engagement patterns within the destination’s digital promotion ecosystem. The findings reveal that digital marketing effectiveness is strongly shaped by the strategic alignment between visual storytelling, platform selection, and interactive communication with potential visitors. Social media utilization, particularly through visually driven and narrative-based content, contributes to the formation of destination image, perceived authenticity, and emotional attachment among prospective tourists. The active involvement of local stakeholders in content production and online interaction enhances credibility and strengthens digital engagement  
Co-Authors Aji Tegar Herlambang Amelda Pramezwary Ani Wijayanti Ary Amzar Lesmana Atun Yulianto Emmita Devi Hari Putri Faikar Adam Wiradiputra Faizal Hamzah Hary Hermawan Heni Pujiastuti Jatinurcahyo, R. M Fathurrahman Nurul Hakim Musafa Musafa N.Yesi Sri Yulistianti Novita Dwi Agilika Oda I.B. Hariyanto Purba, Beatrix C.C Simamora R. Jati Nurcahyo R. Jatinurcahyo R. Jatinurcahyo Rian Andriani Rian Andriani, Rian Rina Dwi Handayani Suryana Suryana Swastono Putro Pirastyo Willma Fauzia Willma Fauzzia Yosef Abdul Ghani Yuliana Pinaringsih Kristiutami Yulianto Yulianto