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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Forum Agribisnis Jurnal Peternakan Indonesia AGRARIS: Journal of Agribusiness and Rural Development Research Agro Ekonomi Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Ilmiah Econosains Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Pariwisata Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Paspalum: Jurnal Ilmiah Pertanian Mediagro Jurnal Ilmiah Membangun Desa dan Pertanian AGRIC Agroland: Jurnal Ilmu-ilmu Pertanian Agrifarm: Jurnal Ilmu Pertanian
Ekowati, Titik
Diponegoro University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Materials Science & Nanotechnology Physics Social Sciences Veterinary

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Analisis Kesediaan Konsumen Membayar Durian di Gerai Ucok Durian Medan: Analysis of Consumer’ Willingness to Pay for Durian at Ucok Durian Medan Outlet Chintia Damayani P; Titik Ekowati; Edy Prasetyo
Agrifarm : Jurnal Ilmu Pertanian Vol 10 No 2 (2021): Desember
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/ajip.v10i2.1072

Abstract

Durian is a plant that isn’t always available at all times or called local durian. This condition encourages Ucok Durian outlets to always provide good quality durian. This study aims to describe the characteristic of consumers durian, analyze the average value of maximum that consumers are willing to pay, and determine the factors that influence consumers’ Willingness To Pay (WTP). The research method is the survey method, conducted at the Ucok Durian Medan outlet. The sampling method used accidental purposive sampling and the determination number of samples using quota sampling of 80 respondents. Data analysis used descriptive analysis to explain consumer characteristics, Contingent Valuation Method (CVM) analysis to calculate the value consumers WTP for durian, and logistic regression analysis to analyze the factors that influence consumers’ WTP for durian. The results showed that most of the consumers is male (72.6%), 17-25 years old (38.8%), married status (73.8%), last education is Diploma and S1 (56.2%),the number of family members is 4-6 people (65%), formal work (91.2%) and income> Rp 4,000,000 - Rp 7,000.000/month (38.8%). As many as 86.25% of respondents are willing to pay for durian which is more expensive than the normal price. The average value of the consumer's WTP for durian, respectively, is Rp 50,000 and Rp 75,000, amounting to Rp 53,284.31 and Rp 75,625/piece, with a proportion of 6.57% and 0.83% of the current price. The factors that influence consumers’ WTP for durian are jobs, price, product quality, and lifestyle.
A Financial Feasibility Analysis and Supply Chain of XYZ Rice Polishing Business Agus Priyanto; Titik Ekowati; Komalawati Komalawati
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 6 (2025): December 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v14i6.2273-2284

Abstract

The increasing demand for premium rice in Indonesia has opened up opportunities for rice polishing businesses to increase added value and competitiveness. Challenges such as rising raw material prices, increased operational costs, and process efficiency have become obstacles in maintaining the sustainability and competitiveness of these businesses. This study aims to analyze the financial feasibility and supply chain structure of the rice polishing business at UD XYZ, ABC Regency, South Sulawesi. A case study method was used with a quantitative and qualitative descriptive approach. The financial analysis included NPV, IRR, B/C ratio, PI, ROI, payback period, and sensitivity analysis. The supply chain structure is analyzed through product, financial, and information flow mapping. The results show that UD XYZ is a small-scale business and is financially feasible to operate with a positive NPV, IRR higher than the benchmark interest rate, B/C and PI greater than 1, profitable ROI, and good financial indicators, although it is vulnerable to variable cost increases of more than 2%. The supply chain is relatively short, from rice milling to end consumers. These findings have important implications for business actors and policymakers in the development of the rice polishing industry in production centers.
Analisis Usahatani Padi di Selogiri Wonogiri Nila Nur Rohmaniyah; Titik Ekowati; Wahyu Dyah Prastiwi
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 7 No. 6 (2022)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (902.27 KB) | DOI: 10.37149/jimdp.v7i6.157

Abstract

Farming activities are a source of farmers' income and are expected to be profitable or provide maximum profits to implement business sustainability. The aim research was to analyze the profitability and factors that influence the income of rice farming in Selogiri. The study was conducted from January – March 2022. The research location was in Selogiri District, Wonogiri Regency, which was chosen purposively because it has the highest rice area in Wonogiri Regency. Survey methods were used in the research, with 96 farmers selected as respondents. The types of data used were primary and secondary. Preliminary data were taken from interviews with farmers in Selogiri District consisting of production costs, investment, and respondent data. Secondary data were of BPS data, journals, and literacy taken from the internet, including the research location's general condition, population data, maps, and bank deposit interest rates. Data were analyzed by analyzing profitability and multiple linear regression analysis. They showed that farming is profitable, with a profitability value of 77.86% and a BRI bank interest rate of 2.3%. Prices of seeds, fertilizers, pesticide labor wages, irrigation prices, and land rents simultaneously affect income. In contrast, fertilizer prices, labor wages, and irrigation prices partially affect income.
Co-Authors Agus Priyanto Agus Setiadi Agus Setiyadi Ani Mulyani astari maghfira Bambang Trisetyo Eddy Chintia Damayani P Desita Kencana Sari Dian Wahyu Harjanti Diana Mayasari Dita Ervina Edy Prasetyo Endang Dwi Purbajanti Eva Yuliana Kristyaningrum Eva Yuliana Kristyaningrum Farhan Akmala Putra Felicien Nzamurambaho Forita Dyah Arianti Ika Diah Ayu Safitri Inggrid Nitha Welerubun Inggrid Welerubun Komalawati Komalawati Kristanto, Budi Adi Lisa Aprilianingsih M. Deni Rachmansyah Migie Handayani Mukson Mukson Nafiatul Khoyriyah Nila Nur Rohmaniyah Nisa Alfian Nikmah Nugraha, Fadhil Adi Purwoko, Agus Raynisa Aldina Murshid Remaylian Nurani Remaylian Nurani Roessali, Wiludjeng Setiyawan, Hery Shinta Ningtiyas Nazar Siska Ardiana Siswanto Imam Santoso Siswanto Imam Santoso Siwi Gayatri Sumarsono Sumarsono Suryani Nurfadillah Theo Adrian Healthon Titin Mariyah Ucha Svetlulli Viancca Wahyu Dwi Suci Damayanti Wahyu Dyah Prastiwi Wahyu Dyah Prastiwi Widyadhari Febriani Setyaningrum Zulfiana Choirunisa