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Journal : International Journal of Applied Sciences in Tourism and Events

Tourism Potential and Strategy to Develop Competitive Rural Tourism in Indonesia Dina Mayasari Soeswoyo; Mellia Jeneetica; Liliana Dewi; Made Handijaya Dewantara; Putu Swasti Asparini
International Journal of Applied Sciences in Tourism and Events Vol. 5 No. 2 (2021): December 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.945 KB) | DOI: 10.31940/ijaste.v5i2.131-141

Abstract

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and  local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.
Community enthusiasm in developing Ombilin coal-mining industrial heritage in Sawahlunto, West Sumatera Reagan Brian; Dina Mayasari Soeswoyo; Jeffry Sudirja; Willy Arafah; Rahmat Ingkadijaya; Himawan Brahmantyo; Sundring Pantja Djati
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 1 (2023): June 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i1.37-45

Abstract

The purpose of this research is to gain an understanding of the community's attitudes toward the development of Sawahlunto, West Sumatera, Indonesia as an industrial heritage tourism destination. This research used mix method – explanatory sequential design with a case study approach, to explore real conditions in life as well as a contemporary setting or context. Community attitudes were measured using questionnaires and deepened by interviews, observations, and focus group discussions. The finding of this study shows the enthusiasm of the local community in developing Obillin tourism in order to preserve as well as revitalize it so that it can benefit the community. The results of this study can be important for policymakers regarding sustainable tourism development.