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All Journal Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Socioeconomics and Development Jurnal Sinergitas PkM & CSR Jurnal Sosial Humaniora YUME : Journal of Management Tourism Scientific Journal Journal of Sustainable Tourism and Entrepreneurship Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Pemberdayaan Pariwisata COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pengabdian Mandiri International Journal of Applied Sciences in Tourism and Events JPNM : Jurnal Pustaka Nusantara Multidisiplin APPA : Jurnal Pengabdian Kepada Masyarakat Masyarakat Pariwisata: Journal of Community Services in Tourism Bogor Hospitality Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Dina Mayasari Soeswoyo, Dina Mayasari
Sekolah Tinggi Pariwisata Bogor
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Journal : Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat

 1 
Strategi Pendampingan Usaha Mikro Kecil Minuman Milshake BIIMILK Melalui Media Sosial Muhammad Afendi; Muhammad Rafif Irhansa; Vera Aulia Rachmawati; Dina Mayasari Soeswoyo
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 6 (2024): Desember : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i6.1031

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, and mentoring and evaluation, involving SWOT analysis, training in creative content creation, and the use of digital ad features such as Ads META. The results show that this strategy successfully increased content posting consistency, audience engagement, and product sales. Mentoring MSMEs through social media has proven effective in improving competitiveness, visibility, and customer loyalty. This study recommends the sustainability of social media utilization to drive business growth for MSMEs in the digital era.
Co-Authors Aditya Sugih Setiawan Ardila Wulandari Azzihcra, Resky Metha Bernadetha Westin Mertha Rahayu Budiman, Surya Fadjar Choiri Amalia Damas Aryo Anggoro David Tumbelaka Desti Nurmawanti Dhanik Puspitasari Dimas Aryo Baskoro Fadhil Tsaqib Maulana Ginting, Gina Febriani Hanna Putri Wandasari Hera Oktadiana, Hera Himawan Brahmantyo Ishak, Riani Ivan Christopher Jajang Gunawijaya, Jajang Jeffry Sudirja Khansa Raquel Camus Liliana Dewi Liliana Dewi Logenie Salwas Sabina Made Handijaya Dewantara Maidar Simanihuruk Mega Jayanti Sutisna Mellia Jeneetica Mohamad Afendi Muhammad Afendi Muhammad Rafif Irhansa Nurbaeti Nurbaeti Putu Swasti Asaparini Putu Swasti Asparini Putu Swasti Asparini Syahrijati Rahmat Ingkadijaya Reagan Brian Resky Metha Azzihcra Sekti Rahardjo Sundring Pantja Djati Vera Aulia Rachmawati Wandasari, Hanna Putri Wildan Rizky Rahadian Willy Arafah Willy Arafah, Willy Wulandari, Ardila Yuviani Kusumawardhani