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All Journal Jurnal Ilmu Komunikasi Jurnal Penelitian Komunikasi dan Opini Publik Jurnal Kajian Komunikasi J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Wikrama Parahita : Jurnal Pengabdian Masyarakat Jurnal Komunikasi Jurnal ASPIKOM Jurnal Profetik JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Pendidikan dan Konseling Abdihaz: Jurnal Ilmiah Pengabdian pada Masyarakat Acta Diurna: Jurnal Ilmu Komunikasi ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Wahana Pendidikan
Feliza Zubair
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE IPPAR Model sebagai Komponen Etnografi PR pada Kajian Public Relations Berbasis Budaya Dasrun Hidayat; Engkus Kuswarno; Feliza Zubair; Hanny Hafiar
Jurnal Ilmu Komunikasi Vol 15, No 1 (2017)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v15i1.2155

Abstract

Artikel ini mengenalkan sekaligus menawarkan hasil temuan penelitian tentang komponen perilaku komunikasi PR berbasis budaya. Komponen terdiri dari aspek Insight-Program Strategic- Program Implementation-Action and Reputation atau disingkat menjadi The IPPAR Model. Komponen perilaku komunikasi PR merupakan transformasi hasil temuan lapangan atau originalitas data tentang pola perilaku Jakhu Suku pada ritual pemberian gelar. Pola perilaku meliputi tahapan pekhsiapan (persiapan), khencana (perencanaan), lestakhi (pelaksanaan), penghengok (dukungan) dan penghanggum (kepercayaan). Hasil penelitian menyimpulkan bahwa ada keterkaitan antara temuan pola perilaku Jakhu Suku dengan konsepsi Public Relations dan budaya sehingga komponen The IPPAR Model dapat dikategorikan sebagai komponen Etnografi PR. Metodologi yang fokus pada perilaku komunikasi PR berbasis budaya. Dipaparkan tentang konsep, konstruk, prinsip dasar, serta cara kerja penelitian. Metodologi Etnografi PR dapat diterapkan pada konteks lembaga PR profit dan nonprofit. Kajian PR berbasis budaya pada konteks PR perusahaan, PR Pemerintahan, dan PR Non Pemerintahan.Kata Kunci: Etnografi PR, Perilaku Komunikasi, The IPPAR Model 
Analysis of the Government's Crisis Communication Strategy Discourse to Defend Covid-19 Anton Surahmat; Susanne Dida; Feliza Zubair
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.9272

Abstract

Crisis communication is one of the most important instruments in crisis management. Unfortunately, there is a lot of criticism about how the Indonesian government implemented its crisis communication strategy during the Covid-19 pandemic season. This study aims to uncover the government's crisis communication strategy from the perspective of Van Dijk's critical discourse analysis. Based on the Situational Crisis Communication Theory (SCCT), researchers study the structure of discourse in texts consisting of macro, superstructure, and micro. There were 6 press releases from President Jokowi, Minister of Health Terawan Agus Putranto, and Spokesperson dr. Achmad Yurianto was collected using a purposive sampling method to describe the government's crisis communication strategy at the beginning of pre-crisis and crisis. The results show a significant dynamic crisis communication strategy on how the government implemented it in the pre-crisis and crisis phases. In the pre-crisis phase, they were statements from public officials especially in this case coming from President Jokowi and Minister of Health Terawan Agus Putranto. Both of these statements tend to lead to Deny and Diminish's strategy while still delivering messages in the form of Adjustments and Instructive Information so that the public remains alert and calm. However, in the crisis phase, government communication shifted towards Diminishes' statement, in the view of Justification that the crisis was actually not so terrible and bad. This is the biggest idea that emerged in the statement of President Jokowi and Spokesperson dr. Achmad Yurianto. Broadly speaking, this phase also provides a greater perspective on projections of government policy in the Covid-19 arrangement.
Meaning Construction of Public Relations Managers in Higher Education Institutions Winda Eka Putri; Hanny Hafiar; Feliza Zubair
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.36304

Abstract

The increasingly competitive dynamics of higher education have led to an increase in the strategic role of public relations managers in managing institutional reputation. In this context, this study aims to understand how university public relations managers construct the meaning of their profession through life experiences, social relations, and institutional pressures and expectations in the work environment. A qualitative method with Alfred Schutz's phenomenological approach was used to explore the subjective meanings formed from the daily experiences of the informants. Meanwhile, Berger and Luckmann's social construction theory served as a conceptual framework to explain how professional meaning is formulated through the processes of externalisation, objectification, and internalisation within the organisational structure of higher education institutions.This study involved in-depth interviews with five university public relations managers in Indonesia. The results show that professional meaning is formed through a dialectic between past experiences (because motives), future goals (in-order-to motives), and social dynamics within the organisation that shape their views on the role of public relations. This process encourages a shift in professional identity from merely technical communication implementers to strategic actors who play a role as reputation navigators at the national and global levels.These findings make an important contribution to the development of competencies and the design of public relations organisational structures in higher education institutions. In addition, this research emphasises the need to strengthen the strategic capacity and communicative sensitivity of public relations managers so that they are able to respond to the complexity of the higher education ecosystem in Indonesia and strengthen the reputation of institutions in a sustainable manner.
Co-Authors Aat Ruchiat Nugraha Ade Kadarisman Agus Rahmat Anton Surahmat Dara Anjani Shahidah Dasrun Hidayat Dasrun Hidayat Diah Fatma Sjoraida Engkus Kuswarno Evi Novianti Evi Novianti Hanny Hafiar Henny Sri Mulyani Rohayati Heru Ryanto Budiana Ipit Zulfan Iriana Bakti Reinatya Ghaida Hardisty Retasari Dewi Sigit Trawoco Susanne Dida Susie Perbawasari Trie Damayanti Winda Eka Putri Yanti Setianti Yovita Elsa Sekar Dyatmika Yustikasari