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Journal : Jurnal Riset Akuntansi

Analisis Strategi Penjualan Dalam Meningkatkan Laba Usaha Pada Wisata Buatan di Kota Metro Ayu Maya Lestari; Dany Arsenio; Fara Khairunnisa; Muhamad Fatikhul Khoir; Carmidah Carmidah
Jurnal Riset Akuntansi Vol. 2 No. 1 (2024): February : Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v2i1.1344

Abstract

This research aims to analyze the marketing strategies implemented by business actors in artificial tourism in Metro City in an effort to increase tourist attraction. The research was conducted through interviews with 15 business actors out of a total of 30 business actors who sell at artificial tourism on Jalan Proklamasi No. 27 Mulyosari. The research results show that business actors implement a pricing strategy based on market prices and provide seating facilities to increase visitor comfort. Several business actors also use social media as a promotional tool. This strategy has proven to be quite effective in maintaining the stability of sales numbers from when it first started operating until 2023. Accordingly, it can be concluded that the combination of competitive pricing, increasing customer comfort, and the use of social media is the right marketing strategy for business actors to implement in artificial tourism in the city. Metro.
Analisis Perlakuan Akuntansi Hubungan Kantor Pusat dan Kantor Cabang Pada Usaha Papabendonut Coffee & Eatery Arini Nur Arista; Abdul Aziz Ramadhan; Rani Asupa; Ratna Septina; Carmidah Carmidah
Jurnal Riset Akuntansi Vol. 2 No. 1 (2024): February : Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v2i1.1346

Abstract

This research examines the analysis of the accounting treatment of head office and branch office relationships at Papabendonuts Coffee & Eatery. The purpose of this study is to determine how the implementation of the accounting relationship treatment between the head office and branch offices of Papabendonuts Coffee & Eatery. Through interviews with the shopkeeper of the Papabendonuts Coffee & Eatery branch office located in Mulyojati, West Metro, it was found that the accounting system used in this business uses a centralized system with the implementation of financial statements, bookkeeping at branch and head offices, production authority, merchandise collection, allocation of employee rights costs, recording assets or recording profit and loss. From these implementations, it was found that Papabendonuts Coffee & Eatery has 75% conformity in the implementation of accounting relationships between the head office and branch offices related to the centralization system. The results of this study indicate that Papabendonuts Coffee & Eatery is almost in accordance with the existing centralization system in the accounting relationship between the head office and branch offices.
Co-Authors Abdul Aziz Ramadhan Adelia Kamalasari Afifah Hafizhah Husna Al Tiyas Fitriani Amalia Ramadhani Angga Pratama Anggita Aprila Nanda Ari Almansyah Arini Nur Arista Asnanil Khoiriyyah Atika Riasari Avita Ariani Ayu Maya Lestari Berlian Putriana Carissa Laura Eka Putri Citra Nurmani Putri Dany Arsenio Deni Panca Ramadan Deswita Erya Kumalasari Dewi Astuti Dia Oktaviani Diah Agustiana Dian Cahyana Dilla Istichomah Dina Tri Mulyani Erni Eka Setiawati Fara Khairunnisa Farhah Miftahussifa Fellita Nur Faizah Fia Setiawati Fikri A’isy Erlangga Sangrio Firda Sarachehan Fitri Soleha Anisa Fitrotul Hidayah Helga Fadhillah Rohman Hendara Atmoko Hendra Hafid Permadi Hendri Hafid Permadi Hendri Irawan Hendri Stiawan Hesty Rindiani Ima Mega Septiana Putri Imam Fathur Rohman Indah Fitri Fulkhanifah Jili Dwi Maharani KHOIRUN NISA Laili Zakiya Lella Anita Lilih Rahmawati Lilis Yulita Lintang Dyah Ayu Anggraini Liza Henica Sari M. Yusuf Amar Ma’rifatul Fuadah Miftahurrohmah Miftahurrohmah, Miftahurrohmah Mila Santi Muhamad Fatikhul Khoir Muhammad Alfi Bimantara Muhammad Ngazizi Muliatul Khasanah Muthie Apriyanti Nabila Maharani Nias Kusuma Ayu Nur Baiti Nur Indah Sari Nurul Hakiki Nurul Isnaini Nurul Syamsiyah PUJI LESTARI Pungki Amelia Rani Asupa Ratna Septina Rehan Saputra Resti Fauziah Reza Rahmawati Rindy Astrid Ramadhani Ririn Eri Biyatma Risma Nur Khasanah Rofiqoh Maratus Solikhah Rosa Liana Selin Jurniasari Selvia Astuti Sukirno Sukirno Tarisa Varagita Thoyibatun Nisa Tri Aulia Umi Salimah Vili Uta Dewi Wita Dwi Handayani Yeni Ariska Yusuf Abdurrahman