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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Journal of Information System, Applied, Management, Accounting and Research Jurnal Widya Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Economics, Business and Innovation Research
Habiburrahman HABIBURRAHMAN
Universitas Bandar Lampung
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MARTABAK ALONG 89 LAMPUNG Ricky Wijaya; Habiburahman Habiburahman
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Juni
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.504 KB) | DOI: 10.31959/jm.v12i2.1536

Abstract

This research intends to analyse the effect of the product quality, price, and location on purchasing decisions in an MSME. Researchers took samples namely Martabak Along 89 Lampung and using consumers from Martabak Along 89 Lampung as respondents for this research also researchers distributed questionnaires via google form. The sampling technique used was accidental sampling and there were 55 respondents in this research. The analytical method used is multiple linear regression analysis. The result of this research concludes that product quality, price, and location have a significant positive influence on purchasing decisions at Martabak Along 89 Lampung.
Pengaruh Persepsi Harga dan Self Control Terhadap Pembelian Impulsif Secara Online (Studi Kasus pada Mahasiswa Ekonomi dan Bisnis Universitas Bandar Lampung Tahun Angkatan 2019) Habiburahman; Maharani
Jurnal EMT KITA Vol 7 No 2 (2023): APRIL 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i2.1093

Abstract

The existence of the Internet has made everything easier, especially with the existence of various marketplaces. However, it turns out that this convenience tends to lead people to negative behavior. Especially for impulse purchases, they are subject to varying product prices and lack of self-control. Therefore, this study aims to prove the impact of price perception and self-control on impulse purchases made online by Bandar Lampung University economics students in the 2019 school year. The study population consisted of 365 students in the 2019 class of the Accounting and Management Programs at the Faculty of Economics, Bandar Lampung University. The sample for this study included 79 respondents, as random sampling was used to ensure an even distribution of study results. Multiple regression analysis was used for data analysis in this study. The results of this study show a significant negative effect between price perception and self-control over impulse purchases.
Pengaruh Kompensasi dan Lingkungan Kerja Terhadap Kinerja Karyawan Hotel Radisson Lampung Habiburahman; Siti Nur’aini
Jurnal EMT KITA Vol 7 No 2 (2023): APRIL 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i2.1101

Abstract

An employee's performance is basically the result of the employee performing his duties in accordance with the responsibilities assigned to him by the company. This is influenced by the company's remuneration and working environment, which can ultimately affect the performance of Radisson Hotels employees. The purpose of this study is to provide empirical evidence for the impact of compensation and working environment on employee performance at Radisson Hotel Lampung. The study population consisted of her 123 respondents. Based on the use of the Slovin formula for sampling, the author collected his 55 samples. The method used in this study is a quantitative method, and data analysis was performed using the validity test, reliability test, T test (partial), and F test (simultaneous) using the SPSS program. The results of this study support the hypothesis for which this study was proposed, namely that compensation has a positive and significant effect on employee performance and that work environment also has a positive and significant effect on employee performance. indicates that in addition, employee performance has a mutual influence between compensation and work environment.
Pengaruh Citra Merek dan Word of Mouth terhadap Keputusan Pembelian pada Bakso Aci Mutia di Bandar Lampung Astabela Saputri; Habiburahman Habiburahman
Jurnal Ilmu Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37811

Abstract

The researcher's interest in the food industry business led to the conduct of this study. Humans are obligated to consume and spend food on a daily basis because food is a fundamental need. At Bakso Aci Mutia in Bandar Lampung, the purpose of this study was to determine how brand image and word-of-mouth influence purchasing decisions. The quantitative descriptive research includes this study. This study's population consisted of 30 individuals who were customers of Bakso aci Mutia in Bandar Lampung. This study employs multiple linear regression analysis for its analysis. Aci Mutia Meatballs in Bandar Lampung's purchasing decisions were influenced in part by the brand's image, as evidenced by tcount > ttable or 2.055 > 2.052 with a 0,05 significance level. Word-of-mouth influence on Aci Mutia Meatballs purchases in Bandar Lampung can be seen in part from tcount > ttable or 4.118 > 2.052, both of which have significant values of 0,00, From Fcount > Ftable or 25.734 > 3.34, a significant value of 0,000 can be seen that Aci Mutia Meatballs consumers in Bandar Lampung are influenced by the brand's reputation.Riset ini dilaksanakan dari ketertarikan pengkaji pada dunia usaha dibidang makanan. Makanan ialah bahan dasar yang mesti dicukupi orang, ini menunjukan tiap hari orang pasti mengonsumsi dan menghabiskan makanan. Riset ini dilaksanakan dengan tujuan diketahui pengaruh imaji brand dan word of mouth pada putusan pemesananBakso Aci Mutia di Bandar Lampung. Riset ini masuk ke pada riset deskriptif kuantitatif. Populasi pada riset ini ialah pembeli Bakso aci Mutia di Bandar Lampung dan total sampel sejumlah 30 orang. Analisis pada riset ini memakai analisis regresi linier berganda. Hasil riset memperlihatkan jika ada Ada pengaruh citra  brand pada putusan pemesanan Bakso Aci Mutia di Bandar Lampung dengan parsial terlihat pada thitung > ttabel atau 2,055 > 2,052 Dengan nilai substansial 0,05. Ada pengaruh word of mouth pada putusan pemesanan Bakso Aci Mutia di Bandar Lampung dengan parsial terlihat pada thitung > ttabel atau 4,118 > 2,052 dengan nilai substansial 0,00, Ada pengaruh imaji brand dan word of mouth pada putusan pemesananBakso Aci Mutia di Bandar Lampung dengan simultan terlihat pada Fhitung > Ftabel atau 25,734 > 3,34 dengan nilai substansial 0,000.
The Relevance Of Deep Strategic Management Improve Quality Education And Power Competition In University Bandar Lampung Linda Wijayanti; Habiburahman Habiburahman
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate the conditions, analyze, implement and evaluate strategic management and its impact on improving the quality of education and competitiveness at Bandar Lampung University. The research method used is a descriptive qualitative method. The play subjects in this research were three students from the management study program at Bandar Lampung University. Data was collected through in-depth interviews, intensive observation and documentation techniques. Data analysis was carried out by compiling the results of in-depth interviews, intensive observation, and documentation systematic through data reduction, data presentation, and drawing conclusions. The research results show that there is a significant relationship between strategic management and education quality and competitiveness. Education quality is the play benchmarks in assessing the quality of an educational institution, which includes student achievement, teaching quality, and overall school programs. Therefore, the quality of education is the main indicator determining an institution's ability to compete in a competitive educational environment.
Implementation Of Business Strategies In Facing Coffee Industry Competition (Case Study of PT. Ulubelu Cofco Abadi Michaellim Michaellim; Habiburahman Habiburahman
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

Ulubelu Cofco Abadi is one of them business coffee home industry in Bandar Lampung. The problems faced by PT. Ulubelu Cofco Abadi , namely PT Sales . Ulubelu Cofco Perpetual fluctuates . This research aims to find out what business strategies should be used to obtain a market leader position for PT. Ulubelu Cofco Abadi. The method used in This research is a qualitative analysis method, using the SWOT analysis tool ( strength , weakness, opportunity and threat) Judging from the Cartesian SWOT diagram where PT. Ulubelu Cofco Abadi is in quadrant 1, namely: strategy cost leadership ( reducing total costs , determining the right cost price), strategy differentiation (adding new products, food or drinks), focus strategy ( maintaining product quality , cleanliness is always maintained, more friendly service to consumers ) .
Pengaruh Tugas Pokok Fungsi dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Badan Pengelolaan Keuangan dan Aset Daerah (BPKAD) Kabupaten Lampung Tengah Herayanti, Herayanti; Habiburahman, Habiburahman
VISIONIST Vol 13, No 2 (2024): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v13i2.4218

Abstract

Penelitian ini bertujuan untuk mengkaji secara mendalam pengaruh tugas pokok fungsi dan motivasi kerja terhadap kinerja pegawai pada Badan Pengelolaan Keuangan dan Aset Daerah (BPKAD) Kabupaten Lampung Tengah. Sumber daya manusia sebagai penggerak utama organisasi memerlukan tugas pokok dan fungsi yang jelas, serta motivasi kerja yang memadai untuk mencapai kinerja yang optimal. Penelitian ini menggunakan metode deskriptif kuantitatif, dengan analisis regresi linier berganda untuk menguji pengaruh variabel independen baik secara parsial maupun simultan terhadap variabel dependen. Data dikumpulkan melalui kuesioner yang telah diuji validitas dan reliabilitasnya, melibatkan 79 responden yang merupakan pegawai BPKAD Kabupaten Lampung Tengah. Hasil penelitian menunjukkan bahwa tugas pokok fungsi memiliki pengaruh positif yang signifikan terhadap kinerja pegawai, dengan setiap peningkatan tugas pokok fungsi akan meningkatkan kinerja secara signifikan. Demikian pula, motivasi kerja terbukti memberikan pengaruh positif yang signifikan terhadap kinerja, di mana pegawai yang memiliki motivasi tinggi menunjukkan kinerja yang lebih baik. Secara simultan, tugas pokok fungsi dan motivasi kerja bersama-sama memberikan pengaruh positif yang sangat kuat terhadap kinerja pegawai, dengan koefisien determinasi mencapai 88,3%. Hal ini menunjukkan bahwa tugas pokok fungsi dan motivasi kerja memainkan peran yang sangat penting dalam menentukan keberhasilan pegawai dalam melaksanakan tugasnya. Implikasi dari penelitian ini menegaskan pentingnya peningkatan pemahaman dan pelaksanaan tugas pokok fungsi, terutama melalui pembinaan teknis yang berkesinambungan, serta pengembangan motivasi kerja yang mencakup aspek material dan non-material. Langkah-langkah ini diharapkan dapat meningkatkan kinerja pegawai secara keseluruhan, mendukung tercapainya tujuan organisasi secara efektif dan efisien.
Co-Authors . Jevilie Astabela Saputri Ayu Widia Ningrum Berka Angestu Bheno Benjiro Falah Zayd Christian Edbert Daniel Hariadi Sunjoto Dea Nurullyah Shabrina Defrizal Eko Juanda Felicia Felicia Feranza Feranza Ferghina Zhavira Gede Agus Suwantara Gray T Handoko Kurniawan Haninun Hellen Magfirah Hendri Dunan Hepiana Patmarina Herayanti, Herayanti Iskandar Ali Alam Ketut Agustomi Linda Wijayanti Maharani Michaellim Michaellim Panji Adi Laksana Puspa Ayu Setianingrum Ricky Wijaya Riswan RISWAN Siti Nur’aini Tina Miniawati Barusman Wendi Purwanto Yuni Afandrianti Maulida