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Komunikasi Pemasaran PT Dalim Fideta Kornesia dalam Menciptakan Loyalitas Pelanggan Fitriansyah, Fifit; Alifiah, Lidya; Widiansyah, Apriyanti
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.7499

Abstract

In the manufacturing industry that is currently growing rapidly, PT Dalim Fideta Kornesia must be able to survive and continue to compete in improving the quality of products and services provided so that it can compete with competitors in reaching customers. Companies that produce wigs must continue to try to provide solutions that are requested by customers. Not a few diverse demands make companies have to innovate more in meeting customer needs. This study aims to find out how the marketing communication strategy carried out by PT Dalim Fideta Kornesia in maintaining customer loyalty. In a company, customer loyalty has an important role and is the main goal of a company. Therefore, companies need an effective marketing communication strategy to maintain customer loyalty. This research uses a qualitative approach with a descriptive method. Data analysis is carried out using triangulation techniques to confirm the results of in-depth interviews related to findings or phenomena that occur in the field. The results of this study reveal that marketing communication in creating customer loyalty are carried out by maintaining product quality and improving customer service to customers regarding complaints, criticisms, and suggestions as well as providing solutions and meeting customer needs and desires for products. The demand for the use of technology is also a concern for the Marketing Division to design and process messages through various media, especially social media
PENYULUHAN INTERNET SEHAT SEBAGAI EDUKASI DAN INFORMASI BAGI ANGGOTA FATAYAT NU KECAMATAN CILEDUG TANGERANG Devy Putri Kussanti; Fifit Fitriansyah; Susilowati; Parlin Harbet
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 12: Mei 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i12.2072

Abstract

The increasingly advanced digitalization in Indonesia has led to the rise of crime in cyberspace. This can be anticipated by providing education about how to surf the internet in a healthy and good way in cyberspace. The intensity of internet use is increasing during the covid-19 pandemic and this is then accompanied by an increase in internet use that is not good when surfing the internet. This was then used as an anticipatory measure by Fatayat, Ciledug District, Tangerang in order to avoid healthy internet violations. In addition, many of the community service participants still lack information and understanding about healthy internet. The existence of community service this time with the counseling method on healthy internet is expected to provide additional references regarding surfing in cyberspace properly and ethically and also increase the vigilance of Fatayat members, Ciledug District, Tangerang in the current digitalization era. Extension activities are carried out using a virtual communication method via zoom, this is to minimize crowds and new clusters of covid-19, especially during the omnicorn type of covid.
Numeric Literacy Ability Of Elementary School Students Through Class AKM Activities at SDN Petukangan Selatan 05 Widiansyah, Apriyanti; Fitriansyah, Fifit
Jurnal Elementaria Edukasia Vol. 9 No. 2 (2025): JUNI
Publisher : Elementary Teacher Education Program, Majalengka University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jee.v9i2.13433

Abstract

Assessment in learning should be the process of collecting and processing data to determine student learning outcomes. Learning assessment can be carried out using various techniques, such as exams, assignments, observations, and self-assessments. Minimum Competency Assessment is a basic competency assessment used to measure the development of students' self-capacity and positive participation in society. There are two essential competencies measured in the Minimum Competency Assessment, namely literacy and numeracy. However, in fact, after the Covid 19 pandemic, students' ability to understand texts and numbers has decreased, this is due to changes in learning patterns from face-to-face to online. For this reason, the purpose of this study is to see how the numeracy literacy skills of elementary school students are through the Minimum Competency Assessment activities in the class teaching campus program. The method used in this study is descriptive qualitative, namely by answering the actual conditions in the field carried out on grade 5 students of SDN Petukangan Selatan 05. The results of this study are that there are two literacy and numeracy programs, namely Fond of Literacy and Bilingual Class and Numeracy in Life and Numeracy Culture. With this program, it can be seen that students' numeracy literacy skills have increased by 23% literacy and 38% numeracy and this literacy and numeracy program helps students understand text and numbers in a broader and more enjoyable form than just knowing writing and numbers.
PENGEMBANGAN VIDEO PEMBELAJARAN SEBAGAI SUMBER BELAJAR MANDIRI SELAMA PANDEMI COVID-19 Fifit Fitriansyah
Jurnal Pendidikan dan Kebudayaan Missio Vol. 13 No. 2 (2021): Jurnal Pendidikan dan Kebudayaan Missio
Publisher : Unika Santu Paulus Ruteng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36928/jpkm.v13i2.806

Abstract

The condition of the Covid-19 pandemic has made learning that was originally face-to-face turning online, of course, brings new problems in learning, especially in practical learning. One of the efforts was to fulfill needs learning is through the use of media who had played a role as a tool or an intermediary that support the teaching process .In relation to this matter one of the media learning that can be used is a video. This study aims to develop PNPR 2 learning videos to facilitate learning by producing various independent learning resources in the form of instructional videos that can be used according to learning needs. The research method used is Research and Development (R & D) using the Derek Rowntree product development model with three stages, namely: a) the planning stage; b) the development stage (development); c) the evaluation stage (formative evaluation). Product effectiveness testing is carried out by providing advice and input from colleagues (one to one person). The results of this study indicate that (1) the development of instructional videos that was much as 87% is considered clear and effective for use in the learning process more broadly. Meanwhile, to measure the effectiveness of using PNPR 2 learning videos is to conduct performance tests on full stop, as such it was found that the percentage of student learning outcomes after using PNPR 2 learning videos was that 89% of students to display good performance, 11 % poor practice well or said wrong. Thus the PNPR 2 learning video is considered effective to be used in the learning process.
Project for Strengthening the Profile of Pancasila Students (P5) Eco Print Creation: The Role of Students of Kampus Mengajar Program Batch 6 Widiansyah, Apriyanti; Fitriansyah, Fifit; Gildore, Phyll Jhann E
IJIS Edu : Indonesian Journal of Integrated Science Education Vol 6, No 1 (2024): January 2024
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ijisedu.v6i1.2387

Abstract

The Program Kampus Mengajar not only carries out the mission of numeracy literacy, but also contributes to every activity in implementing the independent curriculum, one of which is the the Projek Penguatan Profil Pelajar Pancasila (P5). Through the development of the Pancasila Student Profile which contains the characters and competencies needed to become good world citizens, it needs to be introduced from an early age, at all levels of education. The aim of this research is to see the role of teaching campus students in carrying out P5 activities at SDN Petukangan Selatan 05 in making eco prints using the pounding technique. The research method used is a qualitative approach, namely by describing the conditions of P5 activities descriptively. The results of this research are that P5 activities by making eco prints make students more active, creative and create space for imagination by utilizing the environment around the school. The novelty of this research is that the P5 program is currently happening in the independent curriculum so that the research follows current trends.
The Effectiveness of Using Learning Videos on Student Science Learning Outcomes in Digital PR Courses Fitriansyah, Fifit
IJIS Edu : Indonesian Journal of Integrated Science Education Vol 5, No 2 (2023): July 2023
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ijisedu.v5i2.3282

Abstract

Effective learning should involve many elements of learning, one of which is the use of learning media.Looking back over the past 3 years, where the Covid 19 Pandemic has spread in every sector of life, theeducation sector is no exception. For this reason, after the Covid-19 pandemic, the way of learning that waspreviously done online has changed, now it is done offline again. As a result, various adjustments to face-to-face learning patterns are needed. One of the efforts to use learning media in the form of learning videosis a solution that helps lecturers deliver learning material. By combining audio and visual elements, learningvideos have the power to facilitate student learning to be more effective with its repeatable nature. Thepurpose of this study was to see the effectiveness of using learning videos on student learning outcomes inDigital PR courses. The research method used is quantitative descriptive analysis. The results of this studywere as many as 91% of students were helped by the learning videos used. Thus, the use of learning videosis considered effective in improving student learning outcomes with an average learning mastery of 93%.
Strategi Komunikasi Bisnis PT. Maju Anugerah Solusindo dalam Menjalin Kerja Sama dengan Vendor di Industri Aplikasi Digital Nia Ramadani; Fifit Fitriansyah; Ria Yunita
LANCAH: Jurnal Inovasi dan Tren Vol. 3 No. 2 (2025): JUNI-NOVEMBER
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v3i2.5733

Abstract

The rapid development of the digital application industry requires every company to have an effective business communication strategy, especially in collaborating with vendors as strategic external partners. The background of this research is based on the importance of business communication that not only focuses on internal information exchange, but also building harmonious, sustainable and mutually beneficial external relationships. PT Maju Anugerah Solusindo as a software development company realises that the success of cooperation with vendors greatly affects Maju Anugerah Solusindo in building and maintaining cooperation with vendors in the midst of the highly competitive digital application industry. Descriptive qualitative research method was used with data collection through in- depth interviews with management and vendors, direct observation, and case study documentation. With the aim to analyse and describe the business communication strategy used by PT Maju Anugerah Solusindo. The results showed that PT. Maju Anugerah Solusindo The supporters of the success of this strategy include management commitment, the use of appropriate communication technology, and a collaborative organisational culture. the needs of vendors are constantly changing. Overall, the business communication strategy has contributed significantly to the creation of a productive and sustainable working relationship between PT Maju Anugerah Solusindo and its vendors in the digital app industry. PT Maju Anugerah Solusindo and its vendors in the digital application industry.