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Fashion in Political Communication Senaharjanta, Ignasius Liliek; Karmila, Michelle Louise
Indonesian Journal of Social Science Research Vol 5 No 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.01

Fashion is one aspect of everyday life that plays a role in shaping the identity of an individual or group. This is also true in the political context, where fashion is often used as a feature of political identity and as a means of non-verbal communication. Presidential and vice president candidates along with the campaign team are trying to gain public support in a variety of ways, including through the fashion they wear. The fashion chosen by the presidential and vice president candidates is not just a dress, but also a symbol that contains political meaning, ideology, and a message of communication. Based on that, this research is intended to reveal more deeply about the meaning of the fashion used by the presidential and vice president candidates. The research method used is a descriptive qualitative method with Paul Ricouer's hermeneutic analysis approach. This approach was chosen to dig the meanings hidden in the fashion used by presidential and vice president candidates. The results of fashion research in political communication create new opportunities that can create and generate capital gains for fashion industry entrepreneurs. Thus, fashion in political communication has multiple effects, affecting public perceptions, shaping group identities and creating economic dynamics.

Konstruksi Sosial Tokoh Lokal di Pilkada 2024: Peran Media, Simbol Budaya, Dan Dinamika Interaksi Sosial Burhan Bungin; Monika Teguh; Bernard Realino Danu Kristianto; Ignasius Liliek Senaharjanta; Andi Budi Sulistijanto
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 12 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i12.3070

Penelitian ini menganalisis konstruksi sosial tokoh lokal dalam Pilkada 2024, yang berperan penting dalam membentuk persepsi dan preferensi politik masyarakat. Permasalahan utama yang dihadapi adalah bagaimana media, baik tradisional maupun digital, membangun citra tokoh politik yang sering kali tidak sesuai dengan kenyataan. Penelitian ini bertujuan untuk menggali bagaimana media, simbol budaya, dan interaksi sosial mempengaruhi persepsi masyarakat terhadap tokoh politik lokal. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus, yang mencakup wawancara mendalam, analisis konten media, dan observasi lapangan. Hasil penelitian menunjukkan bahwa media, terutama media sosial, memainkan peran sentral dalam membentuk citra politik tokoh lokal, baik melalui framing positif maupun negatif. Penggunaan simbol budaya dan narasi religius juga ditemukan efektif dalam membangun hubungan emosional dengan pemilih, namun harus otentik untuk menghindari persepsi manipulatif. Implikasi temuan ini penting bagi praktisi politik dalam merancang kampanye yang lebih transparan dan autentik, serta bagi masyarakat untuk lebih kritis terhadap narasi politik yang dibangun. Penelitian ini memberikan wawasan tentang pentingnya media digital dalam strategi kampanye politik dan membuka peluang untuk studi lanjutan mengenai teknologi baru dalam komunikasi politik.

Strategi Komunikasi Pemasaran pada Media Sosial Akun Tik Tok @Hedonestate Kalenia Lailia Rahmawati; Ignasius Liliek Senaharjanta
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.4911

TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.

Paving the Way for Out-of-School Youth by Strengthening Digital Content Creation Skills Teguh, Monika; Aji, Imanuel Deny Krisna; Rahmawati, Kuncoro Dewi; Senaharjanta, Ignasius Liliek; Haryono, Cosmas Gatot
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Volume 7, Nomor 1, Juni Tahun 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19246

Education is the right of every citizen. Unfortunately, various social and economic problems cause unfortunate youths to drop out of school. Without the provision of education, these young people are threatened with difficulties in getting a job and a decent life in the future. In response to this problem, a French NGO called Life Project For Youth (LP4Y) provides assistance by providing certified informal education and training for out-of-school youth in various regions of the world, one of which is in Indonesia, in the city of Surabaya. In carrying out its mission LP4Y realizes that they do not always have experts to teach the knowledge or skills needed by the youth, so they collaborate with Ciputra University Surabaya as a partner in developing fostered youth. Specifically in this activity, the purpose of the service carried out is to strengthen the skills of young people in the field of content creation, and encourage their confidence to use these skills. The methods used include training, technology application, and mentoring. Then evaluated through surveys to participants and implementing partners. Participants who took part in the activity consisted of 15 young people. From this activity, participants have succeeded in making photo and video works that become portfolios for them to find jobs in fields that require these skills. Participants also stated that they are more confident to seek employment in fields other than administration due to the new skills they learned. Pendidikan merupakan hak setiap warga negara. Namun sayangnya berbagai permasalahan sosial dan ekonomi menyebabkan pemuda-pemuda yang tidak beruntung harus mengalami putus sekolah. Tanpa adanya bekal pendidikan, maka pemuda ini terancam akan kesulitan mendapatkan pekerjaan dan hidup yang layak ke depannya. Menanggapi permasalahan ini, sebuah LSM dari Perancis bernama Life Project For Youth (LP4Y) memberikan bantuan dengan memberikan pendidikan dan pelatihan informal bersertifikat bagi para pemuda putus sekolah di berbagai wilayah di dunia, salah satunya adalah di Indonesia, di kota Surabaya. LP4Y menyadari bahwa mereka tidak selalu memiliki tenaga ahli untuk mengajarkan ilmu atau skill yang dibutuhkan oleh para pemuda, sehingga mereka menggandeng Universitas Ciputra Surabaya sebagai mitra dalam mengembangkan para pemuda binaan. Secara khusus dalam kegiatan ini, tujuan pengabdian yang dilaksanakan adalah untuk memperkuat skill para pemuda di bidang content creating, serta mendorong kepercayaan diri mereka untuk menggunakan skill tersebut. Metode yang digunakan antara lain pelatihan, penerapan teknologi, dan pendampingan. Kemudian di evaluasi melalui survei kepada peserta maupun mitra pelaksana. Peserta yang mengikuti kegiatan terdiri dari 15 orang pemuda. Dari kegiatan ini, peserta telah berhasil membuat karya foto dan video yang menjadi portofolio bagi mereka untuk mencari pekerjaan di bidang yang membutuhkan skill tersebut. Peserta juga menyatakan mereka lebih percaya diri untuk mencari pekerjaan di bidang lain selain bidang administratif berkat skill bari yang mereka pelajari. Implikasi dari kegiatan pengabdian kepada masyarakat ini adalah para pemuda putus sekolah yang memiliki keterampilan baru di bidang digital content creating.

Fashion in Political Communication : (Paul Ricouer's Hermeneutic on the Political of Presidential and Vice Presidential Candicates in the 2024 Election Debate) Senaharjanta, Ignasius Liliek; Karmila, Michelle Louise
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.01

Fashion is one aspect of everyday life that plays a role in shaping the identity of an individual or group. This is also true in the political context, where fashion is often used as a feature of political identity and as a means of non-verbal communication. Presidential and vice president candidates along with the campaign team are trying to gain public support in a variety of ways, including through the fashion they wear. The fashion chosen by the presidential and vice president candidates is not just a dress, but also a symbol that contains political meaning, ideology, and a message of communication. Based on that, this research is intended to reveal more deeply about the meaning of the fashion used by the presidential and vice president candidates. The research method used is a descriptive qualitative method with Paul Ricouer's hermeneutic analysis approach. This approach was chosen to dig the meanings hidden in the fashion used by presidential and vice president candidates. The results of fashion research in political communication create new opportunities that can create and generate capital gains for fashion industry entrepreneurs. Thus, fashion in political communication has multiple effects, affecting public perceptions, shaping group identities and creating economic dynamics.

Reflections on Photos of Political Power and Public Perception of the Joko Widodo-K.H. Ma'ruf Amin and Prabowo Subianto-Sandiaga Uno Victory Declaration Photos Senaharjanta, Ignasius Liliek; Ronda, Andi Mirza; Dua, Mikhael
Indonesian Journal of Social Science Research Vol. 4 No. 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.07

Photography can be used as a means to convey a narrative or a message behind the presented visuals. In the context of political communication, narrative has the power to influence and win opinions. In regard to this, one particular political narrative at which it is interesting to take a closer look among the political moments in Indonesia is the victory declaration in the 2019 Presidential Election contest. Victory declaration is a political phenomenon that occurred in the 2014 and 2019 Presidential Elections. In both occasions this event led to riots. Based on the description above, the research questions are: (1) How is visual photography produced as a medium to convey narratives within political message? and (2) How does the public as viewers or recipients of political messages perceive political messages in the visual form? This study aimed to identify the meaning of political narratives and the interrelationships of photography in the political context in Indonesia. The method employed in this study was Paul Ricœur’s Hermeneutics, with reference to semantic understanding, reflective understanding and existential understanding. An interpretive paradigm with data sources in the form of declaration photos, interviews with photographers and viewers. Our results showed that political success depends on individual aspects in carrying out their roles. In this context these roles of the individuals refer to political figures, agents and supporters. Interrelationships between roles in such group of individuals mainly revolve around cooperation in realizing common prosperity in political goals. This study concludes that cooperation between politicians, agents and supporters must be guided by political ethics as the main guideline for behaving and acting for the sake of achieving common prosperity. In addition, the use of technology in politics must be guided by ethics as an effort to realize a political system that is just, responsible, trustworthy, and meets the moral standards expected by society. Together, individuals, including politicians, agents and society, broadly play the role of moral agents to achieve politics with integrity, honesty and trustworthiness.

REPRESENTASI BULLYING DALAM FILM BETTER DAYS (Analisis Wacana Kritis Jager & Maier) Ignasius Liliek Senaharjanta; Jeannifer Kairupan; Bernard Realino Danu Kristianto
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the representation of bullying in the film Better Days (2019). Bullying is one of the social problems that is still concerning until now, especially in the realm of education. This phenomenon then became an inspiration for many filmmakers to raise this issue into a film, one of which was manifested in Better Days. This film is a Chinese film which tells a story of a high school girl who is bullied at her school when she is trying to cope with the pressures of competing for the college entrance exam. This study used a descriptive qualitative approach with Michel Foucault’s power relations theory and Jager & Maier’s Critical Discourse Analysis. Those methods used with the aim to see how bullying is potrayed through discursive practices (dialogue), non-discursive practices(action) , as well as the materialization of objects shown in the Better Days film. Based on the result, the study found that this film succeeded in presenting a depiction of bullying behavior in school through dialogue, actions, and objects.And not only the depiction of bullying behavior, but this film also goes deeper by showing that the existing bullying cases do not only revolve around the relationship between the perpetrator and the victim, but through out the process there are many factors and parties who also involve in the complexity of solving the bullying cases. Such as the police, parents, and the people themselves who are often indifferent.Until now the cases of bullying is still a problem that is often encountered. Therefore, the public is expected to be more sensitive to the bullying that occur around them as an initial effort to reduce the increase in existing cases

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