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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Syntax Literate: Jurnal Ilmiah Indonesia Lontar : Jurnal Ilmu Komunikasi specta: Journal of Photography, Arts, and Media Semiotika: Jurnal Komunikasi PRoMEDIA Jurnal Ilmu Politik dan Komunikasi Jurnal Kajian Komunikasi dan Pembangunan Daerah PLAKAT : Jurnal Pelayanan Kepada Masyarakat Indonesian Journal of Social Science Research Sense : Journal of Film and Television Studies COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Media Bina Ilmiah Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Senaharjanta, Ignasius Liliek
Universitas Ciputra Surabaya
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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REPRESENTASI POLEMIK ENERGI DALAM MEDIA DARING KOMPAS.COM DAN DETIK.COM: ANALISIS PEMBINGKAIAN ZHONGDANG PAN DAN GERALD M. KOSICKI PADA PEMBERITAAN “PERTAMAX OPLOSAN” Raissa Ariella Shafa Balqis; Ignasius Liliek Senaharjanta
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9483

Abstract

Cases of fraud and abuse of power involving public interests and government institutions consistently attract significant public attention. The “Pertamax Adulteration” case and corruption allegations involving PT Pertamina cannot be separated from the consequences of media framing and public scrutiny. Therefore, this study examines the representation of energy polemics in the online media platforms Kompas.com and Detik.com in order to identify how representations of the “Pertamax Adulteration” case are constructed through media framing. This research combines the framing analysis approach of Zhongdang Pan and Gerald M. Kosicki with the Agenda Setting Theory of Maxwell McCombs, as well as Media Representation Theory proposed by Stuart Hall and John Fiske. The study employs a descriptive qualitative method with constructive validity to analyze six selected news articles published between February 26, 2025, and March 21, 2025, based on thematic relevance to the “Pertamax Adulteration” issue and corruption allegations involving Pertamina. The findings reveal that through syntactic, script, thematic, and rhetorical structures, Kompas.com and Detik.com construct different framings of the energy polemic. Kompas.com tends to present a more analytical and reflective framing, whereas Detik.com emphasizes immediacy, dramatization, and emotional intensity in accordance with each platform’s characteristics and audience orientation. This study concludes that media representations of the energy polemic surrounding the “Pertamax Adulteration” case are constructed through framing practices carried out by Kompas.com and Detik.com via issue repetition, conflict emphasis, and the use of distinct symbols and diction that shape public perceptions regarding energy crises, transparency, and institutional legitimacy. Consequently, an issue that initially emerged as a technical matter evolved into a broader social discourse continuously reproduced within the digital media sphere.
Digital Marketing Communication Strategy to Increase Guest Visits at Royal Regantris Kuta Adeline, Shannon; Senaharjanta, Ignasius Liliek
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.41

Abstract

The digital transformation of the hospitality industry has intensified competition and reshaped consumer decision-making processes. This study examines how digital marketing communication strategies are implemented to optimize guest visits at Royal Regantris Kuta. Using a five-stage consumer decision model consisting of attention, interest, search, action, and share as an analytical framework, this qualitative descriptive research explores how paid, owned, and earned media are strategically coordinated across digital platforms. Data were collected through in-depth interviews with key informants responsible for digital marketing management, supported by documentation and digital platform observation. The findings reveal that the optimization of guest visits is not solely driven by exposure, but by the structured coordination of digital touchpoints that strengthen credibility during the search stage and reduce consumer uncertainty prior to booking decisions. The study demonstrates that effective digital marketing communication in the hospitality sector depends on the alignment between visibility, trust-building mechanisms, and post-purchase engagement. These findings contribute to the contextual application of the five-stage consumer decision model within competitive tourism destinations.
PROSES ENCODING DAN DECODING AUDIENS PADA FILM “JATUH CINTA SEPERTI DI FILM-FILM" Bernard Realino Danu Kristianto; Ignasius Liliek Senaharjanta; Cherish Vella Tri Hanly; Febiana Lia Chandra
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 2 (2026): EDISI APRIL
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i2.2051

Abstract

Penelitian ini bertujuan menganalisis resepsi penonton terhadap film Jatuh Cinta Seperti di Film-Film (2023) karya Yandy Laurens menggunakan teori encoding/decoding Stuart Hall. Film ini mengusung struktur naratif berlapis melalui teknik film-di-dalam-film serta penggunaan visual hitam-putih dan warna sebagai penanda antara realitas dan fiksi. Meskipun memperoleh apresiasi kritikus, capaian jumlah penonton bioskop film ini relatif terbatas. Penelitian menggunakan pendekatan kualitatif dengan metode analisis resepsi. Data dikumpulkan melalui wawancara mendalam terhadap sembilan informan yang dipilih secara purposive, terdiri atas mahasiswa, audiens umum perkotaan, dan anggota komunitas film. Analisis dilakukan dengan mengidentifikasi makna dominan film, kemudian memetakan posisi decoding audiens ke dalam kategori dominant-hegemonic, negotiated, dan oppositional. Hasil penelitian menunjukkan bahwa mayoritas informan berada pada posisi dominant-hegemonic dan negotiated. Enam dari sembilan informan menempati posisi dominan-hegemonik, sementara tiga lainnya menunjukkan pembacaan yang bersifat negosiasi. Informan dengan literasi sinema tinggi cenderung menerima pesan film secara utuh, sedangkan audiens non-film menerima pesan utama namun menegosiasikannya dengan pengalaman pribadi dan preferensi hiburan. Posisi oppositional ditemukan secara terbatas pada penonton yang mengharapkan narasi linear dan konvensional. Penelitian ini menyimpulkan bahwa kompleksitas naratif menjadi kekuatan artistik sekaligus batas penerimaan audiens dalam perfilman Indonesia kontemporer. Temuan ini memberikan wawasan praktis bagi pembuat film dan praktisi media dalam menyeimbangkan kompleksitas naratif artistik dengan keterjangkauan (kemudahan dipahami) oleh audiens.
Co-Authors Adeline, Shannon Adhytia Adhyaksa Andi Budi Sulistijanto Burhan Bungin Cherish Vella Tri Hanly Cosmas Gatot Haryono Febiana Lia Chandra Imanuel Deny Krisna Aji Jeannifer Kairupan Kalenia Lailia Rahmawati Karmila, Michelle Louise Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Manda Shinta Bella Mikhael Dua Mikhael Dua, Mikhael Monika Teguh Raissa Ariella Shafa Balqis Ronda, Andi Mirza Ronda, Mirza RULLY RULLY, RULLY Shella Fendisa Shella Fendista Shella Fendista Sigit Surahman Sigit Surahman