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All Journal Jurnal Manajemen dan Bisnis Visionist International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Signaling Dinamika Journal of Indonesian Economy and Business NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Signaling
Sri Rahayu
Fakultas Ekonomi Dan Bisnis,Program Studi Manajemen, Institut Bakti Nusantara, Lampung
Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Pengabdian Kepada Masyarakat Pembekalan Penulisan Skripsi dan Karya Ilmiah Bagi Mahasiswa Fakultas Ekonomi dan Bisnis Institut Bakti Nusantara Syaiful Bakhri; Sri Rahayu; Tasya Wardani
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v2i2.746

Abstract

Menulis skripsi atau karya ilmiah lainnya merupakan salah satu kewajiban bagi kalangan akademisi termasuk bagi mahasiswa. Sayangnya kemampuan menulis skripsi atau karya ilmiah masih dianggap sebagai kendala sehingga menyebabkan mahasiswa kesulitan dalam penyelesaian studinya. Sosialisasi dan pendampingan secara intensif terhadap mahasiswa terutama pada mahasiswa tingkat akhir merupakan solusi tepat dalam mengatasi persoalan yang ada. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pembekalan kepada para mahasiswa agar dapat memahami kiat-kiat bagaimana menulis skripsi atau karya ilmiah lainnya secara lebih mudah. Dikemas dalam bentuk penyuluhan dan pendampingan, kegiatan diikuti oleh mahasiswa semester 5 dan semester 7 Fakultas Ekonomi dan Bisnis Institut Bakti Nusantara yang berjumlah 53 orang. Hasil kegiatan menunjukkan bahwa mahasiswa mampu memahami prosedur penulisan skripsi dan karya ilmiah lainnya serta termotivasi untuk segera menyelesaikannya
CONSUMER TRUST AND LOYALTY ON TRANSPORTATION SERVICE BUSINESS David Luhur Pambudi; Sri Rahayu; Susi Sulastri; Wulandari Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.9796

Abstract

This study aims to determine the marketing strategy implemented by the Dalupa Trans Lampung East bus rental service company, to increase consumer loyalty through consumer trust and satisfaction. This research method uses a quantitative approach. The population in this study were consumers, tenants and passengers of the Dalupa Trans Bus, totaling 333. The sampling technique uses the Purposive Sampling Technique, with the criteria of respondents being consumers who have rented a Dalupa Trans Bus, at least 2 times, at least 17 years old, male or female. Data collection techniques through distributing questionnaires to respondents who meet the criteria. The data analysis method used is Multiple Linear Analysis with the SPSS ( Stistics Product and Service Solution) program . The results of the study prove that consumer trust has a significant effect on consumer loyalty. Consumer satisfaction does not have a significant effect on consumer loyalty. But simultaneously consumer trust and customer satisfaction have a positive and significant effect on consumer loyalty. The conclusions from this study prove that the higher consumer trust, the higher consumer loyalty will also increase, while consumer satisfaction is not able to increase consumer loyalty. Keywords: Consumer Trust, Consumer Satisfaction, Consumer Loyalty, Marketing, Service Business.
BAGAIMANA START-UP DAPAT BERTAHAN? PERAN KEWIRAUSAHAAN STRATEGIS DAN KAPABILITAS AMBIDEXTERITY UNTUK MENCAPAI KINERJA BISNIS Nabila Kharimah Vedy; Sri Rahayu; Evi Novitasari
Jurnal Signaling Vol 11, No 2 (2022): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v11i2.1280

Abstract

Organizational learning is a learning activity in administrative processes through interaction with the environment that encourages organizations to integrate knowledge better. Through a series of strategies, the development of organizational learning needs to be carried out to provide a competitive advantage for the organization. This study offers strategic entrepreneurship and Ambidexterity capabilities to achieve business performance, which is recognized concepts that can improve business performance, and create competitive advantages for companies and businesses. With the increasing development of technology, companies need to consider ambidexterity capabilities to maintain their competitive edge. Where companies can exploit and explore the opportunities they have to generate innovation and achieve business performance, especially new businesses such as start-ups.
MODEL PENINGKATAN PRODUK BERBASIS RAMAH LINGKUNGAN Sri Rahayu; Nabila Kharimah Vedy; Evi Novitasari
Jurnal Signaling Vol 12, No 1 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i1.1437

Abstract

Environmentally friendly advertising (green advertising) is one of the strategies used by companies in carrying out environmentally friendly marketing. Green advertising is considered an important factor for increasing the intention of environmentally friendly products. But on the other hand, there is previous research which found environmentally-friendly advertising had no role in increasing green purchase intentions. This difference is a research gap that must find a solution to cover the gap. The aim of this research is to find a solution for the research gap between green advertising and purchase intention of environmentally friendly products with environmental knowledge as a mediating variable. Based on previous research studies, stated that environmentally friendly advertising can increase environmental knowledge. Furthermore, environmental knowledge plays an important role in increasing the purchase intention of environmentally friendly products. In other words, environmentally friendly advertising can increase the purchase intention of environmentally friendly products, either directly or indirectly through environmental knowledge. Based on this, a conceptual model can be built to research the purchase intention of environmentally friendly products
Co-Authors Ahmad Ikhwan Setiawan Ajeng Nur Ramadhani Amina Sukma DEWI Annisa Hikmatul Aliyah Annisa Pratiwi Hendraningsih Buchori Buchori Citrawati Jatiningrum David Luhur Pambudi Evi Novitasari Evi Novitasari Evi Novitasari Fauzi Lusy Tunik Muharlisiani Miswan Gumanti Muhammad Suhaidi Nabila Kharimah Vedy Nabila Kharimah Vedy Nabila Kharimah Vedy Sudarwati Sudarwati Susi Sulastri Syaiful Bakhri Tasya Wardani Wulandari Wulandari Wulandari Wulandari